Product Discovery & Roadmap Validation
Product Discovery & Roadmap Validation

Align your roadmap with real merchant priorities - not assumptions

Have real conversations with the merchants you want to serve, not assumptions, tickets, or second - hand feedback.

Free to sign up. No credit card required.

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Core problem

Most Shopify apps are built in isolation - founders guess what merchants want instead of validating it.

82%

of Shopify app founders skip user research and ship costly product mistakes.
A handful of friendly merchants

Feedback comes from the same few voices, not the broader merchant reality.

Support tickets

Feedback only appears once merchants are already blocked or frustrated.

Loud edge cases

Extreme cases dominate feedback, while everyday merchant workflows stay silent.

Core problem

Most Shopify apps are built in isolation - founders guess what merchants want instead of validating it.

82%

of Shopify app founders skip user research and ship costly product mistakes.
A handful of friendly merchants

Feedback comes from the same few voices, not the broader merchant reality.

Support tickets

Feedback only appears once merchants are already blocked or frustrated.

Loud edge cases

Extreme cases dominate feedback, while everyday merchant workflows stay silent.

Core problem

Most Shopify apps are built in isolation - founders guess what merchants want instead of validating it.

82%

of Shopify app founders skip user research and ship costly product mistakes.
A handful of friendly merchants

Feedback comes from the same few voices, not the broader merchant reality.

Support tickets

Feedback only appears once merchants are already blocked or frustrated.

Loud edge cases

Extreme cases dominate feedback, while everyday merchant workflows stay silent.

Core problem

Most Shopify apps are built in isolation - founders guess what merchants want instead of validating it.

82%

of Shopify app founders skip user research and ship costly product mistakes.
A handful of friendly merchants

Feedback comes from the same few voices, not the broader merchant reality.

Support tickets

Feedback only appears once merchants are already blocked or frustrated.

Loud edge cases

Extreme cases dominate feedback, while everyday merchant workflows stay silent.

By the time you learn what actually matters, you’ve already shipped the wrong thing.

Insight comes too late - by the time you hear the truth, the wrong thing has already shipped.

  • Wrong features shipped

  • Frustrated users

  • Real workflows missed

  • Assumptions replace insight

  • Time wasted on rework

  • Noise over signals

By the time you learn what actually matters, you’ve already shipped the wrong thing.

Insight comes too late - by the time you hear the truth, the wrong thing has already shipped.

  • Wrong features shipped

  • Frustrated users

  • Real workflows missed

  • Assumptions replace insight

  • Time wasted on rework

  • Noise over signals

By the time you learn what actually matters, you’ve already shipped the wrong thing.

Insight comes too late - by the time you hear the truth, the wrong thing has already shipped.

  • Wrong features shipped

  • Frustrated users

  • Real workflows missed

  • Assumptions replace insight

  • Time wasted on rework

  • Noise over signals

By the time you learn what actually matters, you’ve already shipped the wrong thing.

Insight comes too late - by the time you hear the truth, the wrong thing has already shipped.

  • Wrong features shipped

  • Frustrated users

  • Real workflows missed

  • Assumptions replace insight

  • Time wasted on rework

  • Noise over signals

How app store research helps

We help you speak directly with relevant Shopify merchants before, during, and after development.

Validate ideas before building

Pressure-test features already in development

Understand real workflows, constraints, and priorities

Identify what features to build

These conversations feed your pipeline, not your survey results.

How app store research helps

We help you speak directly with relevant Shopify merchants before, during, and after development.

Validate ideas before building

Pressure-test features already in development

Understand real workflows, constraints, and priorities

Identify what features to build

These conversations feed your pipeline, not your survey results.

How app store research helps

We help you speak directly with relevant Shopify merchants before, during, and after development.

Validate ideas before building

Pressure-test features already in development

Understand real workflows, constraints, and priorities

Identify what features to build

These conversations feed your pipeline, not your survey results.

How app store research helps

We help you speak directly with relevant Shopify merchants before, during, and after development.

Validate ideas before building

Pressure-test features already in development

Understand real workflows, constraints, and priorities

Identify what features to build

These conversations feed your pipeline, not your survey results.

What you’ll learn and the final outcome

See how merchants think, make decisions, and actually get work done across their Shopify apps and stores.
Which problems are real vs. “nice to have”

Identify the Shopify problems merchants actively prioritize over nice-to-have features.

Outcome:

Clear roadmap priorities

How merchants currently solve the problem (or ignore it)

See how Shopify merchants solve problems today - or why they choose not to.

Outcome:

Fewer waster features

What success actually looks like for them

Understand what success means for Shopify merchants in real workflows.

Outcome:

Real confidence in product direction

Where your app fits into their existing stack

Learn how your Shopify app fits into merchants’ existing tools and workflows.

Outcome:

Stronger alignment between product and market