Loox transforms research: from email blasts to instant connections with ideal participants.
Discover how Loox, a social proof platform for Shopify merchants, enhanced its research with AppStoreResearch. By moving away from low-return email blasts, Loox now enjoys faster communication, deeper brand insights, and better candidate selection - enabling a focus on strategic insights over logistics.
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
We speek with
Yishai Segev, VP Operations at Loox
We started research to explore different strategic directions and assess market interest in various brands.
Before using AppStoreResearch, we depended on email blasts and surveys, offering incentives like Amazon gift cards. This approach meant sending a large number of emails, often leading to only a few responses or calls. It was a lot of effort with limited returns.
"To refine our approach, we built cohorts through filtering our existing customer base across different criteria."
Solution
For us, the benefits of using the AppStoreResearch platform are immense.
One of the major advantages is the ability to schedule calls within days instead of waiting weeks, which drastically speeds up our communication process.
Additionally, the platform provides the capability to sift through detailed information about the brand that we previously didn't have access to, such as the specific apps they use and their employee size. This level of insight is a game changer for us, as it allows us to be much more precise in selecting who we want to interview.
This level of detail accelerates our research process significantly, enabling us to make informed decisions faster and more efficiently.
"The platform has transformed the way we conduct research, allowing us to focus more on strategic insights and less on logistical hurdles."
Key Advantages of AppStoreResearch
Set up calls in days, not weeks
Set up calls in days, not weeks.
Get detailed brand info, like specific apps and team size.
Better accuracy in picking interview candidates.
Speed up research for faster, more efficient decisions.
Move the focus from logistical hassles to strategic insights.
Results
The first time I uploaded a project and got a call within the end of the day, I was blown away.
The platform's great, with quality participants and an easy way to connect with them. The experience is smooth, and it’s great to have instant trust from verified participants.
The interviews all showed up on time and the knowledge gained was immensely valuable. With AppStoreResearch, participants know exactly what they will be discussing and what is expected of them.