How ConvertWise figured out their ideal customer profile for their products when they were just starting out
Discover how AppStoreResearch helped ConvertWise nail down their ideal customer profile for their products when they just began.
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Overview:
ConvertWise is an easy website personalization for your Shopify Store. ConvertWise helps you increase your store conversion rates by showing Personalized Banners to different segments, on-site Abandoned Cart Recovery nudges, relevant product recommendations.
We speak with
Apurva Chawla, Product Manager at ConvertWise
5 completed calls
"AppStoreResearch is best-in-class, quickest, and most reliable way to do user research. I did not find a better way and believe me I tried."
The Challenge
When we first started, we were striving to identify the ideal customer profile for our products. Initially, we attempted cold reach outs, hoping to connect with potential customers directly
However, this approach proved to be quite unpredictable and yielded low conversion rates, causing us to reconsider our strategy. It was only after we started using AppStoreResearch that we were able to gain more insights and develop a more targeted approach to reach our audience effectively.
The Solution
We’ve enjoyed a remarkably quick turnaround time at AppStoreResearch. The process provided us with extremely valuable insights in a very short period, which not only saved us a great deal of guesswork but also guided us confidently onto the best path forward.
"With these insights, we were able to make informed decisions that significantly enhanced our strategy and efficiency."
Key Advantages of AppStoreResearch
The main advantage is the exceptional quality of participants; it was truly amazing. Everyone was incredibly enthusiastic about sharing their learnings, offering valuable insights, and actively helping us. The research process was vibrant, and the willingness to collaborate and support one another was palpable, making the entire experience both enriching and inspiring.
The Results
AppStoreResearch is the best-in-class, quickest, and most reliable method for conducting user research. After extensively exploring various options, I can confidently say I haven't found a better way.
Believe me, I've tried numerous alternatives, and none have matched the efficiency and accuracy that AppStoreResearch provides. It's truly a game-changer for anyone looking to gain valuable insights into user behavior and preferences.
