Positioning & Messaging Validation
Positioning & Messaging Validation

Test your messaging before you ship it to the world

Make sure merchants truly understand what you’re saying and care enough for it to influence buying decisions.

Free to sign up. No credit card required.

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Core problem

Founders often describe their app very differently than merchants experience it.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Value props sound good internally, but don’t land

What sounds strong internally doesn’t resonate with real merchants.

Homepage messaging is misunderstood

Merchants misread what your product actually does at first glance.

Merchants focus on different benefits than expected

Merchants care about different outcomes than you initially assume.

Core problem

Founders often describe their app very differently than merchants experience it.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Value props sound good internally, but don’t land

What sounds strong internally doesn’t resonate with real merchants.

Homepage messaging is misunderstood

Merchants misread what your product actually does at first glance.

Merchants focus on different benefits than expected

Merchants care about different outcomes than you initially assume.

Core problem

Founders often describe their app very differently than merchants experience it.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Value props sound good internally, but don’t land

What sounds strong internally doesn’t resonate with real merchants.

Homepage messaging is misunderstood

Merchants misread what your product actually does at first glance.

Merchants focus on different benefits than expected

Merchants care about different outcomes than you initially assume.

Core problem

Founders often describe their app very differently than merchants experience it.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Value props sound good internally, but don’t land

What sounds strong internally doesn’t resonate with real merchants.

Homepage messaging is misunderstood

Merchants misread what your product actually does at first glance.

Merchants focus on different benefits than expected

Merchants care about different outcomes than you initially assume.

Your positioning fails quietly, long before anyone tells you why.

When the problem becomes clear, the market has already misread you completely.

  • Merchants feel confused

  • Value remains unclear

  • Wrong audience

  • Weak differentiation

  • Conversions stay low

  • Positioning feels generic

Your positioning fails quietly, long before anyone tells you why.

When the problem becomes clear, the market has already misread you completely.

  • Merchants feel confused

  • Value remains unclear

  • Wrong audience

  • Weak differentiation

  • Conversions stay low

  • Positioning feels generic

Your positioning fails quietly, long before anyone tells you why.

When the problem becomes clear, the market has already misread you completely.

  • Merchants feel confused

  • Value remains unclear

  • Wrong audience

  • Weak differentiation

  • Conversions stay low

  • Positioning feels generic

Your positioning fails quietly, long before anyone tells you why.

When the problem becomes clear, the market has already misread you completely.

  • Merchants feel confused

  • Value remains unclear

  • Wrong audience

  • Weak differentiation

  • Conversions stay low

  • Positioning feels generic

How app store research helps

Refine your language using real conversations, not assumptions. All through natural conversation, not artificial tests.

Launch with instantly understood messaging

Feature descriptions merchants immediately grasp

Value propositions that match buying intent

Onboarding language that removes early confusion

These conversations feed your pipeline, not your survey results.

How app store research helps

Refine your language using real conversations, not assumptions. All through natural conversation, not artificial tests.

Launch with instantly understood messaging

Feature descriptions merchants immediately grasp

Value propositions that match buying intent

Onboarding language that removes early confusion

These conversations feed your pipeline, not your survey results.

How app store research helps

Refine your language using real conversations, not assumptions. All through natural conversation, not artificial tests.

Launch with instantly understood messaging

Feature descriptions merchants immediately grasp

Value propositions that match buying intent

Onboarding language that removes early confusion

These conversations feed your pipeline, not your survey results.

How app store research helps

Refine your language using real conversations, not assumptions. All through natural conversation, not artificial tests.

Launch with instantly understood messaging

Feature descriptions merchants immediately grasp

Value propositions that match buying intent

Onboarding language that removes early confusion

These conversations feed your pipeline, not your survey results.

What you’ll learn and the final outcome

See how merchants think, make decisions, and actually get work done across their Shopify apps and stores.
What merchants think your app does

Understand how merchants actually describe your app in their own words.

Outcome:

Clearer positioning

Which benefits actually matter

Identify which outcomes merchants truly care about when choosing tools.

Outcome:

Higher conversion rates

Which words resonate (and which don’t)

Learn which language attracts interest—and which creates doubt.

Outcome:

Better demos and onboarding

Where confusion or skepticism appears

Spot moments where merchants hesitate, question value, or disengage.

Outcome:

Less “what does this actually do?” moments