Positioning & Messaging Validation
Positioning & Messaging Validation
Validate your messaging before it reaches the market
Ensure merchants truly understand your value - and care enough for it to influence their buying decisions.
168 completed research & sales calls this week
Core problem
Founders often describe their app very differently than merchants experience it.
of Shopify app founders skip user research and ship costly product mistakes.
Value props sound good internally, but don’t land
What sounds strong internally doesn’t resonate with real merchants.
Homepage messaging is misunderstood
Merchants misread what your product actually does at first glance.
Merchants focus on different benefits than expected
Merchants care about different outcomes than you initially assume.
Core problem
Founders often describe their app very differently than merchants experience it.
of Shopify app founders skip user research and ship costly product mistakes.
Value props sound good internally, but don’t land
What sounds strong internally doesn’t resonate with real merchants.
Homepage messaging is misunderstood
Merchants misread what your product actually does at first glance.
Merchants focus on different benefits than expected
Merchants care about different outcomes than you initially assume.
Core problem
Founders often describe their app very differently than merchants experience it.
of Shopify app founders skip user research and ship costly product mistakes.
Value props sound good internally, but don’t land
What sounds strong internally doesn’t resonate with real merchants.
Homepage messaging is misunderstood
Merchants misread what your product actually does at first glance.
Merchants focus on different benefits than expected
Merchants care about different outcomes than you initially assume.
Core problem
Founders often describe their app very differently than merchants experience it.
of Shopify app founders skip user research and ship costly product mistakes.
Value props sound good internally, but don’t land
What sounds strong internally doesn’t resonate with real merchants.
Homepage messaging is misunderstood
Merchants misread what your product actually does at first glance.
Merchants focus on different benefits than expected
Merchants care about different outcomes than you initially assume.
Your positioning fails quietly, long before anyone tells you why
When the problem becomes clear, the market has already misread you completely.
Merchants feel confused
Value remains unclear
Wrong audience
Weak differentiation
Conversions stay low
Positioning feels generic
Your positioning fails quietly, long before anyone tells you why
When the problem becomes clear, the market has already misread you completely.
Merchants feel confused
Value remains unclear
Wrong audience
Weak differentiation
Conversions stay low
Positioning feels generic
Your positioning fails quietly, long before anyone tells you why
When the problem becomes clear, the market has already misread you completely.
Merchants feel confused
Value remains unclear
Wrong audience
Weak differentiation
Conversions stay low
Positioning feels generic
Your positioning fails quietly, long before anyone tells you why
When the problem becomes clear, the market has already misread you completely.
Merchants feel confused
Value remains unclear
Wrong audience
Weak differentiation
Conversions stay low
Positioning feels generic
How app store research helps
Refine your language using real conversations, not assumptions. All through natural conversation, not artificial tests.
Launch with instantly understood messaging
Feature descriptions merchants immediately grasp
Value propositions that match buying intent
Onboarding language that removes early confusion
Let merchant language shape how you tell your story.
How app store research helps
Refine your language using real conversations, not assumptions. All through natural conversation, not artificial tests.
Launch with instantly understood messaging
Feature descriptions merchants immediately grasp
Value propositions that match buying intent
Onboarding language that removes early confusion
Let merchant language shape how you tell your story.
How app store research helps
Refine your language using real conversations, not assumptions. All through natural conversation, not artificial tests.
Launch with instantly understood messaging
Feature descriptions merchants immediately grasp
Value propositions that match buying intent
Onboarding language that removes early confusion
Let merchant language shape how you tell your story.
How app store research helps
Refine your language using real conversations, not assumptions. All through natural conversation, not artificial tests.
Launch with instantly understood messaging
Feature descriptions merchants immediately grasp
Value propositions that match buying intent
Onboarding language that removes early confusion
Let merchant language shape how you tell your story.
What you’ll learn and the final outcome
See how merchants think, make decisions, and actually get work done across their Shopify apps and stores.
What merchants think your app does
Understand how merchants actually describe your app in their own words.
Outcome:
Clearer positioning
Which benefits actually matter
Identify which outcomes merchants truly care about when choosing tools.
Outcome:
Higher conversion rates
Which words resonate (and which don’t)
Learn which language attracts interest—and which creates doubt.
Outcome:
Better demos and onboarding
Where confusion or skepticism appears
Spot moments where merchants hesitate, question value, or disengage.
Outcome:
Less “what does this actually do?” moments
Real case studies, real success!
Discover how product teams solved user research challenges fast and easy, with our platform.
Research Projects
13
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"Participants who tested our product saw their conversions boosted by +30%, with some achieving a 2.6x increase.
app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"Participants who tested our product saw their conversions boosted by +30%, with some achieving a 2.6x increase.
app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"Participants who tested our product saw their conversions boosted by +30%, with some achieving a 2.6x increase.
app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"Participants who tested our product saw their conversions boosted by +30%, with some achieving a 2.6x increase.
app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Leading Shopify app companies choose us to find vetted participants
Real case studies, real success!
Discover how product teams solved user research challenges fast and easy, with our platform.
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Leading Shopify app companies choose us to find vetted participants
Real case studies, real success!
Discover how product teams solved user research challenges fast and easy, with our platform.
Emily Hughes
Marketing Manager
Supermoon
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Nihal Mandanna
Marketing Manager
MobiLoud
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Yishai Segev
VP Operations
Loox
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Soma Toth
Founder
Recart
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Timothy Daniell
Founder
Curvature
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
John Chao
Founder
Tresl, Inc.
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Lou Mintzer
Founder
Grid & Pixel
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Inez Wihardjo
Founder
Gigit.ai
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Mark Dodgson
Founder
Relevant Bits
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Emily Hughes
Marketing Manager
Supermoon
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Nihal Mandanna
Marketing Manager
MobiLoud
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Yishai Segev
VP Operations
Loox
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Soma Toth
Founder
Recart
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Timothy Daniell
Founder
Curvature
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
John Chao
Founder
Tresl, Inc.
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Lou Mintzer
Founder
Grid & Pixel
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Inez Wihardjo
Founder
Gigit.ai
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Mark Dodgson
Founder
Relevant Bits
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Emily Hughes
Marketing Manager
Supermoon
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Nihal Mandanna
Marketing Manager
MobiLoud
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Yishai Segev
VP Operations
Loox
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Soma Toth
Founder
Recart
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Timothy Daniell
Founder
Curvature
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
John Chao
Founder
Tresl, Inc.
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Lou Mintzer
Founder
Grid & Pixel
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Inez Wihardjo
Founder
Gigit.ai
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Mark Dodgson
Founder
Relevant Bits
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Emily Hughes
Marketing Manager
Supermoon
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Nihal Mandanna
Marketing Manager
MobiLoud
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Yishai Segev
VP Operations
Loox
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Soma Toth
Founder
Recart
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Timothy Daniell
Founder
Curvature
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
John Chao
Founder
Tresl, Inc.
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Lou Mintzer
Founder
Grid & Pixel
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Inez Wihardjo
Founder
Gigit.ai
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Mark Dodgson
Founder
Relevant Bits
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Leading Shopify app companies choose us to find vetted participants
Frequently asked questions
If you don’t find the answer you are looking for, write to us at hello@appstoreresearch.com.
What is positioning and messaging validation for Shopify apps?
Positioning and messaging validation means testing your value propositions, feature descriptions, and homepage messaging with real Shopify merchants before it reaches the market. Through app store research, app teams refine their language using real conversations, not assumptions or artificial tests, so merchants truly understand their value and care enough for it to influence buying decisions.
Why does Shopify app messaging often fail with merchants?
Founders often describe their app very differently than merchants experience it. Value props sound good internally but don't land, homepage messaging is misunderstood at first glance, and merchants focus on different benefits than expected. Positioning fails quietly, long before anyone tells you why. With app store research, teams hear how merchants actually describe their app in their own words and fix the gap before the market misreads them.
How do Shopify app teams test messaging with real merchants?
The most reliable way is natural conversation, not artificial tests. In research calls on app store research, teams learn what merchants think their app does, which benefits actually matter when choosing tools, which words attract interest and which create doubt, and where confusion or skepticism appears. The outcomes are clearer positioning, higher conversion rates, and better demos and onboarding.
What is merchant language and why does it matter for Shopify app positioning?
Merchant language is the exact way merchants describe problems, outcomes, and tools in their own words. When positioning uses internal jargon instead, merchants feel confused, value remains unclear, and conversions stay low. Through app store research, teams let merchant language shape how they tell their story, so they launch with instantly understood messaging and feature descriptions merchants immediately grasp.
How can Shopify app teams reduce confusion in demos and onboarding?
The first step is spotting the exact moments where merchants hesitate, question value, or disengage. In validation calls on app store research, teams identify where confusion or skepticism appears and which language creates doubt, then adjust their demos and onboarding copy accordingly. The result is fewer "what does this actually do?" moments and onboarding language that removes early confusion.
How do Shopify app teams get started with messaging validation on app store research?
App teams can open a free account on app store research or book a discovery call with the founder. The platform connects them with vetted Shopify merchants for paid validation calls and handles all the logistics. Teams like MobiLoud have completed 300 calls through app store research with a 99% participant quality score, refining positioning through real merchant conversations.