How Tresl,Inc. made over 30 calls to validate their direction and fine-tune their product to better serve their ICP
Find out how AppStoreResearch helped Tresl get fresh perspectives and honest feedback from people who hadn't tried their product, helping them validate their ideas and roadmap.
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Overview:
Tresl, Inc. (Segments) provide accessible data science and insights to help DTC brands increase repeat sales with actionable insights and segmentation.
We speak with
John Chao, Founder at Tresl,Inc
32 completed calls
"We used to do our content in-house with zero visibility into what works across the industry. AppStoreResearch has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. Working with their team has been a huge win for us."
The Challenge
Tresl,Inc. often launches new features and tries out product ideas, so they need a reliable way to quickly connect with their audience and get feedback
Previously, we could only talk to customers who've tried our products or existing customers who are often already somewhat familiar with the product. We weren't talking to potential customers in our ideal client profile (ICP) who had never been exposed to our product and who could provide a fresh take and honest feedback.
The Solution
We are constantly rolling out new features and testing product ideas and need a reliable way to talk to our audience when we need to. Whether it was onboarding, product usage, or feedback about our landing pages, AppStoreResearch provided a fantastic platform to easily connect to our target audience.
Key Advantages of AppStoreResearch
I've really liked AppStoreResearch for these four reasons:
Large and growing pool of brands in our ICP
Easy to use
Affordable pricing
It offers filtering and options to screen candidates
The Results
We've completed over 30 interviews, and I can honestly say over 90% of the folks were professional, experienced, helpful, and provided constructive feedback. We could take the input and validate our direction or tweak our product to serve our ICP better.
