As a Shopify app developer, you’re likely no stranger to the excitement of building new features and solving problems for merchants. But here’s the hard truth: overbuilding before understanding your ideal customer profile (ICP) and positioning strategy is one of the biggest mistakes early and mid-stage Shopify app companies make.

Your Shopify app listing and website aren’t just digital storefronts - they’re your 24/7 sales reps. If they’re not converting visitors into users, it’s time to rethink your messaging. After analyzing the top 200 Shopify app listings and their websites, I’ve identified critical takeaways to help you level up your copy and boost conversions.

Having a solid screening survey is key to getting the right folks for your study and, in the end, collecting top-notch feedback.

Screener surveys are surveys that people complete before joining a research study. They consist of a few questions to filter out those who aren't your target audience and engage with those who are.

The "Project title" and "Description" are visible to all potential participants in our network before they apply to participate.

These two sections are important to get right in order to attract the best possible participants for your project. Once the participant can identify themself within your project description and pre-requisites, the can take your screener.