Competitive Research & Switching Analysis
Competitive Research & Switching Analysis

Discover what keeps merchants loyal - and what makes them switch

Learn what really keeps merchants loyal, hesitant, or ready to move.

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Core problem

You rarely hear the full story behind real buying and switching decisions.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Reviews with limited context

You see what merchants said, but not the real reasons or situation behind it.

Assumed retention issues

Teams guess at churn causes instead of hearing the full story directly from merchants.

Internal speculation

Product and go-to-market decisions end up driven by opinion, not real merchant insight.

Core problem

You rarely hear the full story behind real buying and switching decisions.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Reviews with limited context

You see what merchants said, but not the real reasons or situation behind it.

Assumed retention issues

Teams guess at churn causes instead of hearing the full story directly from merchants.

Internal speculation

Product and go-to-market decisions end up driven by opinion, not real merchant insight.

Core problem

You rarely hear the full story behind real buying and switching decisions.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Reviews with limited context

You see what merchants said, but not the real reasons or situation behind it.

Assumed retention issues

Teams guess at churn causes instead of hearing the full story directly from merchants.

Internal speculation

Product and go-to-market decisions end up driven by opinion, not real merchant insight.

Core problem

You rarely hear the full story behind real buying and switching decisions.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Reviews with limited context

You see what merchants said, but not the real reasons or situation behind it.

Assumed retention issues

Teams guess at churn causes instead of hearing the full story directly from merchants.

Internal speculation

Product and go-to-market decisions end up driven by opinion, not real merchant insight.

By the time you understand why merchants didn’t switch, they’ve already committed.

When insight finally appears, competitors have already won the comparison.

  • Decisions already made

  • Comparisons happen silently

  • Migration feels risky

  • Switching inertia wins

  • Evaluation windows close

  • Defaults become permanent

By the time you understand why merchants didn’t switch, they’ve already committed.

When insight finally appears, competitors have already won the comparison.

  • Decisions already made

  • Comparisons happen silently

  • Migration feels risky

  • Switching inertia wins

  • Evaluation windows close

  • Defaults become permanent

By the time you understand why merchants didn’t switch, they’ve already committed.

When insight finally appears, competitors have already won the comparison.

  • Decisions already made

  • Comparisons happen silently

  • Migration feels risky

  • Switching inertia wins

  • Evaluation windows close

  • Defaults become permanent

By the time you understand why merchants didn’t switch, they’ve already committed.

When insight finally appears, competitors have already won the comparison.

  • Decisions already made

  • Comparisons happen silently

  • Migration feels risky

  • Switching inertia wins

  • Evaluation windows close

  • Defaults become permanent

How app store research helps

You hear directly from the source, without review bias, assumptions, or second-hand interpretation.

Learn what triggered real switching decisions

Understand why merchants choose competing tools

See why some evaluations end with no decision

Uncover the real blockers behind every choice

These conversations feed your pipeline, not your survey results.

How app store research helps

You hear directly from the source, without review bias, assumptions, or second-hand interpretation.

Learn what triggered real switching decisions

Understand why merchants choose competing tools

See why some evaluations end with no decision

Uncover the real blockers behind every choice

These conversations feed your pipeline, not your survey results.

How app store research helps

You hear directly from the source, without review bias, assumptions, or second-hand interpretation.

Learn what triggered real switching decisions

Understand why merchants choose competing tools

See why some evaluations end with no decision

Uncover the real blockers behind every choice

These conversations feed your pipeline, not your survey results.

How app store research helps

You hear directly from the source, without review bias, assumptions, or second-hand interpretation.

Learn what triggered real switching decisions

Understand why merchants choose competing tools

See why some evaluations end with no decision

Uncover the real blockers behind every choice

These conversations feed your pipeline, not your survey results.

What you’ll learn and the final outcome

See how merchants think, make decisions, and actually get work done across their Shopify apps and stores.
Why merchants chose their current solution

Understand the real triggers, trade-offs, and priorities behind the decision process.

Outcome:

Clear competitive advantages

What nearly made them switch

Learn which moments, gaps, or frustrations pushed merchants to seriously reconsider.

Outcome:

Better differentiation

What switching costs actually look like

See the time, risk, and effort merchants carefully weigh before changing tools.

Outcome:

Smarter build vs. buy decisions

What competitors promise vs. deliver

Compare marketing claims against real merchant experiences in day-to-day use.

Outcome:

Stronger sales narratives