Curvature's 69 calls: Unlocking insights for two game-changing product pivots
Discover how AppStoreResearch helped Curvature reach a wide audience of high-quality participants. This access was crucial in identifying problems, gaining feedback on their UI, and researching their competition. By leveraging these resources, Curvature refined their product and improved their market strategies.
"Recruiting for interviews on AppStoreResearch and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
We speek with
Timothy Daniell, Founder at Curvature
I started researching because I'm always trying to make sure the way the product work matches the workflow of the merchant. Additionally, merchants can help me understand new use cases for the technology I’m working on.
Before using AppStoreResearch, I relied on cold outreach through platforms like LinkedIn and Upwork to find individuals who fit my ideal customer profile (ICP) and could help answer my questions. The process was challenging, primarily due to the low volume of responses and the often low quality of participants, making it difficult to gather meaningful insights.
"This approach required significant effort to sift through numerous profiles and applications, hoping to find suitable candidates willing to engage in meaningful discussions."
Solution
The advanced filtering options, such as job title and Shopify plan, allow me to fine-tune my participant selection process.
With AppStoreResearch, my research interviews are accessible to a vast audience of high-quality participants, which significantly enhances the depth and breadth of insights I can gather.
"This ensures that the individuals I engage with are not only knowledgeable but also possess relevant experience directly related to my research objectives, enabling more meaningful and impactful discussions."
Key Advantages of AppStoreResearch
Research interviews accessible to a large audience of high-quality participants
Filtering options like job title and Shopify plan
Ensures participants have relevant experience to share
Results
Recruiting for interviews on AppStoreResearch and then scheduling them is simple.
I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition. I've made two major pivots to my product that wouldn't have been possible without the insights of AppStoreResearch.