Pricing & Packaging Decisions
Pricing & Packaging Decisions

Confident pricing starts with real merchant input

Understand how merchants perceive value before locking in pricing and plans.

Free to sign up. No credit card required.

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Core problem

Pricing is one of the hardest decisions, and these are the mistakes that cost the most.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Founders underprice to “get traction”

Without real insight, pricing misses value, misaligns plans, and creates unnecessary friction.

Overprice without understanding value perception

Prices are set without knowing what merchants actually see as worth paying for.

Plans don’t map cleanly to merchant needs

Plans are structured around features, not how merchants actually buy or use tools.

Core problem

Pricing is one of the hardest decisions, and these are the mistakes that cost the most.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Founders underprice to “get traction”

Without real insight, pricing misses value, misaligns plans, and creates unnecessary friction.

Overprice without understanding value perception

Prices are set without knowing what merchants actually see as worth paying for.

Plans don’t map cleanly to merchant needs

Plans are structured around features, not how merchants actually buy or use tools.

Core problem

Pricing is one of the hardest decisions, and these are the mistakes that cost the most.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Founders underprice to “get traction”

Without real insight, pricing misses value, misaligns plans, and creates unnecessary friction.

Overprice without understanding value perception

Prices are set without knowing what merchants actually see as worth paying for.

Plans don’t map cleanly to merchant needs

Plans are structured around features, not how merchants actually buy or use tools.

Core problem

Pricing is one of the hardest decisions, and these are the mistakes that cost the most.

82%

of Shopify app founders skip user research and ship costly product mistakes.
Founders underprice to “get traction”

Without real insight, pricing misses value, misaligns plans, and creates unnecessary friction.

Overprice without understanding value perception

Prices are set without knowing what merchants actually see as worth paying for.

Plans don’t map cleanly to merchant needs

Plans are structured around features, not how merchants actually buy or use tools.

When pricing feels wrong, the damage is already done.

Pricing insight arrives too late - merchants have already judged your value and your plans are already live.

  • Pricing feels arbitrary

  • Revenue left behind

  • Plans feel confusing

  • Growth capped prematurely

  • Sales conversations stall

  • Adjustments come late

When pricing feels wrong, the damage is already done.

Pricing insight arrives too late - merchants have already judged your value and your plans are already live.

  • Pricing feels arbitrary

  • Revenue left behind

  • Plans feel confusing

  • Growth capped prematurely

  • Sales conversations stall

  • Adjustments come late

When pricing feels wrong, the damage is already done.

Pricing insight arrives too late - merchants have already judged your value and your plans are already live.

  • Pricing feels arbitrary

  • Revenue left behind

  • Plans feel confusing

  • Growth capped prematurely

  • Sales conversations stall

  • Adjustments come late

When pricing feels wrong, the damage is already done.

Pricing insight arrives too late - merchants have already judged your value and your plans are already live.

  • Pricing feels arbitrary

  • Revenue left behind

  • Plans feel confusing

  • Growth capped prematurely

  • Sales conversations stall

  • Adjustments come late

How app store research helps

Understand how merchants evaluate price, value, and trade-offs by talking directly with them before locking in plans and tiers.

Willingness to pay

Feature value perception

Plan structure and thresholds

Objections to existing pricing

These conversations feed your pipeline, not your survey results.

How app store research helps

Understand how merchants evaluate price, value, and trade-offs by talking directly with them before locking in plans and tiers.

Willingness to pay

Feature value perception

Plan structure and thresholds

Objections to existing pricing

These conversations feed your pipeline, not your survey results.

How app store research helps

Understand how merchants evaluate price, value, and trade-offs by talking directly with them before locking in plans and tiers.

Willingness to pay

Feature value perception

Plan structure and thresholds

Objections to existing pricing

These conversations feed your pipeline, not your survey results.

How app store research helps

Understand how merchants evaluate price, value, and trade-offs by talking directly with them before locking in plans and tiers.

Willingness to pay

Feature value perception

Plan structure and thresholds

Objections to existing pricing

These conversations feed your pipeline, not your survey results.

What you’ll learn and the final outcome

See how merchants think, make decisions, and actually get work done across their Shopify apps and stores.
Which features drive perceived value

Learn how merchants judge value, compare prices, react to sensitivity, and decide whether your pricing delivers real ROI.

Outcome:

More rational pricing decisions

What merchants compare pricing against

See what merchants actually benchmark your pricing against when evaluating tools.

Outcome:

Better plan alignment

Where price sensitivity actually exists

Identify where merchants push back on price, and where they don’t care enough to resist.

Outcome:

Fewer pricing objections

How merchants think about ROI

Understand how merchants evaluate return, payback, and risk before committing budget.

Outcome:

Higher confidence in monetization