Pricing & Packaging Decisions
Pricing & Packaging Decisions
Optimised pricing plans start with real merchant input
Understand how merchants perceive value before locking in pricing and plans.
168 completed research & sales calls this week
Core problem
Pricing is one of the hardest decisions, and these are the mistakes that cost the most.
of Shopify app founders skip user research and ship costly product mistakes.
Founders underprice to “get traction”
Without real insight, pricing misses value, misaligns plans, and creates unnecessary friction.
Overprice without understanding value perception
Prices are set without knowing what merchants actually see as worth paying for.
Plans don’t map cleanly to merchant needs
Plans are structured around features, not how merchants actually buy or use tools.
Core problem
Pricing is one of the hardest decisions, and these are the mistakes that cost the most.
of Shopify app founders skip user research and ship costly product mistakes.
Founders underprice to “get traction”
Without real insight, pricing misses value, misaligns plans, and creates unnecessary friction.
Overprice without understanding value perception
Prices are set without knowing what merchants actually see as worth paying for.
Plans don’t map cleanly to merchant needs
Plans are structured around features, not how merchants actually buy or use tools.
Core problem
Pricing is one of the hardest decisions, and these are the mistakes that cost the most.
of Shopify app founders skip user research and ship costly product mistakes.
Founders underprice to “get traction”
Without real insight, pricing misses value, misaligns plans, and creates unnecessary friction.
Overprice without understanding value perception
Prices are set without knowing what merchants actually see as worth paying for.
Plans don’t map cleanly to merchant needs
Plans are structured around features, not how merchants actually buy or use tools.
Core problem
Pricing is one of the hardest decisions, and these are the mistakes that cost the most.
of Shopify app founders skip user research and ship costly product mistakes.
Founders underprice to “get traction”
Without real insight, pricing misses value, misaligns plans, and creates unnecessary friction.
Overprice without understanding value perception
Prices are set without knowing what merchants actually see as worth paying for.
Plans don’t map cleanly to merchant needs
Plans are structured around features, not how merchants actually buy or use tools.
When pricing feels wrong, the damage is already done
Pricing insight arrives too late - merchants have already judged your value and your plans are already live.
Pricing feels arbitrary
Revenue left behind
Plans feel confusing
Growth capped prematurely
Sales conversations stall
Adjustments come late
When pricing feels wrong, the damage is already done
Pricing insight arrives too late - merchants have already judged your value and your plans are already live.
Pricing feels arbitrary
Revenue left behind
Plans feel confusing
Growth capped prematurely
Sales conversations stall
Adjustments come late
When pricing feels wrong, the damage is already done
Pricing insight arrives too late - merchants have already judged your value and your plans are already live.
Pricing feels arbitrary
Revenue left behind
Plans feel confusing
Growth capped prematurely
Sales conversations stall
Adjustments come late
When pricing feels wrong, the damage is already done
Pricing insight arrives too late - merchants have already judged your value and your plans are already live.
Pricing feels arbitrary
Revenue left behind
Plans feel confusing
Growth capped prematurely
Sales conversations stall
Adjustments come late
How app store research helps
Understand how merchants evaluate price, value, and trade-offs by talking directly with them before locking in plans and tiers.
Willingness to pay
Feature value perception
Plan structure and thresholds
Objections to existing pricing
Set pricing with confidence, grounded in real buyer feedback.
How app store research helps
Understand how merchants evaluate price, value, and trade-offs by talking directly with them before locking in plans and tiers.
Willingness to pay
Feature value perception
Plan structure and thresholds
Objections to existing pricing
Set pricing with confidence, grounded in real buyer feedback.
How app store research helps
Understand how merchants evaluate price, value, and trade-offs by talking directly with them before locking in plans and tiers.
Willingness to pay
Feature value perception
Plan structure and thresholds
Objections to existing pricing
Set pricing with confidence, grounded in real buyer feedback.
How app store research helps
Understand how merchants evaluate price, value, and trade-offs by talking directly with them before locking in plans and tiers.
Willingness to pay
Feature value perception
Plan structure and thresholds
Objections to existing pricing
Set pricing with confidence, grounded in real buyer feedback.
What you’ll learn and the final outcome
See how merchants think, make decisions, and actually get work done across their Shopify apps and stores.
Which features drive perceived value
Learn how merchants judge value, compare prices, react to sensitivity, and decide whether your pricing delivers real ROI.
Outcome:
More rational pricing decisions
What merchants compare pricing against
See what merchants actually benchmark your pricing against when evaluating tools.
Outcome:
Better plan alignment
Where price sensitivity actually exists
Identify where merchants push back on price, and where they don’t care enough to resist.
Outcome:
Fewer pricing objections
How merchants think about ROI
Understand how merchants evaluate return, payback, and risk before committing budget.
Outcome:
Higher confidence in monetization
Real case studies, real success!
Discover how product teams solved user research challenges fast and easy, with our platform.
Research Projects
13
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"Participants who tested our product saw their conversions boosted by +30%, with some achieving a 2.6x increase.
app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"Participants who tested our product saw their conversions boosted by +30%, with some achieving a 2.6x increase.
app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"Participants who tested our product saw their conversions boosted by +30%, with some achieving a 2.6x increase.
app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"Participants who tested our product saw their conversions boosted by +30%, with some achieving a 2.6x increase.
app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Leading Shopify app companies choose us to find vetted participants
Real case studies, real success!
Discover how product teams solved user research challenges fast and easy, with our platform.
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Research Projects
3
Completed Calls
48
Participant Quality Score
97%
"Before using app store research, our research process was slow and frustrating.
app store research helped us connect with the right people, fast. Instead of spending weeks, we were able to book interviews with Shopify merchants almost instantly."Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Leading Shopify app companies choose us to find vetted participants
Real case studies, real success!
Discover how product teams solved user research challenges fast and easy, with our platform.
Emily Hughes
Marketing Manager
Supermoon
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Nihal Mandanna
Marketing Manager
MobiLoud
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Yishai Segev
VP Operations
Loox
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Soma Toth
Founder
Recart
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Timothy Daniell
Founder
Curvature
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
John Chao
Founder
Tresl, Inc.
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Lou Mintzer
Founder
Grid & Pixel
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Inez Wihardjo
Founder
Gigit.ai
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Mark Dodgson
Founder
Relevant Bits
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Emily Hughes
Marketing Manager
Supermoon
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Nihal Mandanna
Marketing Manager
MobiLoud
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Yishai Segev
VP Operations
Loox
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Soma Toth
Founder
Recart
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Timothy Daniell
Founder
Curvature
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
John Chao
Founder
Tresl, Inc.
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Lou Mintzer
Founder
Grid & Pixel
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Inez Wihardjo
Founder
Gigit.ai
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Mark Dodgson
Founder
Relevant Bits
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Emily Hughes
Marketing Manager
Supermoon
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Nihal Mandanna
Marketing Manager
MobiLoud
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Yishai Segev
VP Operations
Loox
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Soma Toth
Founder
Recart
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Timothy Daniell
Founder
Curvature
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
John Chao
Founder
Tresl, Inc.
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Lou Mintzer
Founder
Grid & Pixel
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Inez Wihardjo
Founder
Gigit.ai
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Mark Dodgson
Founder
Relevant Bits
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Emily Hughes
Marketing Manager
Supermoon
Research Projects
13
Completed Calls
273
Participant Quality Score
99%
"Thanks to app store research, we've been able to dive deeper into trends behind the feature requests we get.
This has helped us prioritize features and make product improvements that truly matter to our audience."Nihal Mandanna
Marketing Manager
MobiLoud
Research Projects
14
Completed Calls
300
Participant Quality Score
99%
"Overall, app store research has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
Yishai Segev
VP Operations
Loox
Research Projects
3
Completed Calls
15
Participant Quality Score
95%
"The first time I uploaded a project and got a call within the end of the day, I was blown away. The platform's great, with quality participants and an easy way to connect with them."
Soma Toth
Founder
Recart
Research Projects
3
Completed Calls
21
Participant Quality Score
93%
"As researchers on the app store research platform, we gained insights into our product that would have been impossible to obtain otherwise."
Timothy Daniell
Founder
Curvature
Research Projects
11
Completed Calls
69
Participant Quality Score
98%
"Recruiting for interviews on app store research and then scheduling them is simple. I've used the calls broadly: to uncover problems, to get feedback on UI, and to research the competition."
John Chao
Founder
Tresl, Inc.
Research Projects
5
Completed Calls
50
Participant Quality Score
96%
"app store research has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. We used to do our content in-house with zero visibility into what works across the industry."
Lou Mintzer
Founder
Grid & Pixel
Research Projects
3
Completed Calls
164
Participant Quality Score
95%
"Overall, our experience was better than expected! We’ve enjoyed easy and fast connections with Shopify brand owners and their eagerness to help and give valuable feedback."
Inez Wihardjo
Founder
Gigit.ai
Research Projects
14
Completed Calls
83
Participant Quality Score
98%
"app store research provided us with the tools and community we needed to turn an idea into a solution that truly resonates with our target audience."
Mark Dodgson
Founder
Relevant Bits
Research Projects
4
Completed Calls
28
Participant Quality Score
97%
"We have really loved the service. Especially now that we can have our team involved in a single account. We have also found the participants are almost as eager as we are to chat."
Leading Shopify app companies choose us to find vetted participants
Frequently asked questions
If you don’t find the answer you are looking for, write to us at hello@appstoreresearch.com.
What is pricing and packaging research for Shopify apps?
Pricing and packaging research means understanding how merchants evaluate price, value, and trade-offs by talking directly with them before locking in plans and tiers. Through app store research, app teams learn merchants' willingness to pay, feature value perception, expectations around plan structure and thresholds, and objections to existing pricing, so they can set pricing with confidence, grounded in real buyer feedback.
What are the most common pricing mistakes Shopify app founders make?
The three most costly mistakes are underpricing to "get traction", overpricing without understanding value perception, and building plans that don't map cleanly to merchant needs. Without real insight, pricing misses value, misaligns plans, and creates unnecessary friction, while plans structured around features ignore how merchants actually buy and use tools. With app store research, teams validate pricing with real merchants before those mistakes go live.
How do Shopify app teams find out what merchants are willing to pay?
The most reliable way is asking merchants directly in structured research calls. On app store research, teams learn how merchants judge value, compare prices, react to sensitivity, and decide whether their pricing delivers real ROI. They also identify where merchants push back on price and where they don't care enough to resist, which leads to more rational pricing decisions and fewer pricing objections.
What do merchants compare Shopify app pricing against?
Merchants benchmark pricing against the alternatives they actually evaluate, not against what founders assume. In pricing research calls on app store research, app teams see exactly what merchants compare their pricing to when evaluating tools, and how they think about return, payback, and risk before committing budget. The outcomes are better plan alignment and higher confidence in monetization.
Why is it risky to launch Shopify app pricing without merchant research?
When pricing feels wrong, the damage is already done: pricing insight arrives too late, merchants have already judged your value, and your plans are already live. That leads to revenue left behind, confusing plans, prematurely capped growth, and stalled sales conversations. Through app store research, teams understand how merchants perceive value before locking in pricing and plans, instead of adjusting after launch.
How do Shopify app teams get started with pricing research on app store research?
App teams can open a free account on app store research or book a discovery call with the founder. The platform connects them with vetted Shopify merchants for paid research calls about willingness to pay, plan structure, and value perception, and handles all the logistics. Teams like MobiLoud have completed 300 calls through app store research with a 99% participant quality score.