How 8 interviews with their target ICP reshaped Recart's product strategy
Discover how AppStoreResearch transformed Recart’s research efforts. It shifted from challenging, unsuccessful cold outreach to a pool of vetted participants—brand owners and operators—ready to contribute. See how they unlocked critical insights about their product that were otherwise unreachable.
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Overview:
Recart is an SMS marketing platform that also builds the world's best performing popups. Recart lets shoppers join your list with a single click — bringing you industry-leading opt-in rates and record-setting campaigns.
8 completed calls
"As researchers on the AppStoreResearch platform, we gained insights into our product that would have been impossible to obtain otherwise."
The Challenge
We got you into researching because we were building a world-first product, OneClick Opt-in, and we needed to get it in the hands of qualified Shopify brands to listen to their valuable feedback. The development of such an innovative product required insight from those who would use it most effectively.
Before AppStoreResearch, we attempted to find an ideal customer profile (ICP) through cold outreach, believing it would be an efficient way to connect with potential users. However, this approach proved to be quite challenging and unsuccessful. Frankly speaking it was horrible, brands did not trust us.
The Solution
When we started using the AppStoreResearch platform, everything changed for the better. It fostered instant trust between the parties involved, as both sides clearly understood what they would gain from the conversations. The platform offers a wide selection of available and helpful brands, making it easier to connect with the right partners.
"Additionally, the platform's efficient payment handling streamlined our transactions, ensuring a smooth and hassle-free experience."
Key Advantages of AppStoreResearch
Instant trust from verified participants.
Clear expectations from the conversation.
A wide selection and precise targeting of participants who are brand owners or operators ready help.
Efficient payment handling.
The Results
As researchers on the AppStoreResearch platform, we gained insights into our product that would have been impossible to obtain otherwise. This invaluable information helped us understand user preferences and behaviors, which in turn shaped our product features and influenced our rollout strategy.
