Skipping cold outreach, MobiLoud secured 190+ calls with ideal client profile, while saving 5 hours weekly
Find out how AppStoreResearch gave MobiLoud access to a central database of decision-makers, making it easier to find the right participants and build trust.
Completed Projects
Completed Calls
Hours Saved
Overview:
MobiLoud is a full-service way for brands to launch mobile apps to build stronger customer relationships and drive more revenue from their best customers.
We speak with
Nihal Mandanna, Product Manager at MobiLoud
193 completed calls
"We now have access to a central database of vetted decision-makers, enabling us to screen and select ideal participants easily. This has helped us build trust with our ICP, which is challenging on other channels."
The Challenge
We had three main goals with our research:
1. Understand what options brands consider when building their mobile apps.
2. If they already have a mobile app, what issues are they running into with their current provider.
3. Get feedback on our approach and whether it's a better fit for merchant workflows.
Prior to this, we tried getting feedback through cold outreach. While we had some success, it was difficult to cut through the noise and get more than a few calls booked with our ideal customer profile per month.
"We were likely spending 5 hours per week just in list cleaning, copy drafting and cold outreach setup."
The Solution
The main benefits of using AppStoreResearch have been:
1. A user-friendly database of verified eCommerce brands and agency professionals.
2. An easy way to screen and select only good fit participants.
3. Build a level of trust with our ideal customer profile that's hard to achieve on other channels.
4. While research and feedback have been the main goals of our calls, we have also closed a few opportunities in the process.
5. We spend more time now on improving our discovery and insight gathering process vs getting calls booked in the first place.
Key Advantages of AppStoreResearch
We now have access to a central database of vetted decision-makers, enabling us to screen and select ideal participants easily. This has helped us build trust with our ideal customer profile, which is challenging on other channels.
The Results
A few key insights we've gained about our product:
1. The need for what we offer isn't as obvious as we thought.
2. We have a better understanding of our differentiated value vs competitors in the space.
3. We understand our VOC better letting us tailor our messaging to better resonate with our target audience.
