Shopify Email
Verified Reviews
Shopify Email
Rating
98% Recommended
(6 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
Verified Reviews
Shopify Email
Rating
98% Recommended
(6 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Categories

Email Marketing

SMS Marketing

Works with

Checkout

Customer Accounts

Shopify Flow

Aftership

Gorgias

Meta Advertising

Recharge

TikTok Advertising

Typeform

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Mateo B.

Owner,
Health and Beauty Brand
Overall satisfaction

Very Satisfied

Nov 13, 2025

Years of use:

1-2 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Shopify Email has been very reliable for my store. It’s easy to use, integrates perfectly with my Shopify customer data, and allows me to quickly build and send campaigns without needing third party tools. The simplicity and speed really exceed expectations for a built-in solution.

What was disappointing

The main limitation is the lack of advanced automation features and deeper segmentation options. For BFCM level campaigns, I often need more flexibility and behavior based triggers. Improving automation tools would make it much easier to scale and optimize campaigns.

Mateo B.

Owner,
Health and Beauty Brand
Overall satisfaction

Very Satisfied

Nov 13, 2025

Years of use:

1-2 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Shopify Email has been very reliable for my store. It’s easy to use, integrates perfectly with my Shopify customer data, and allows me to quickly build and send campaigns without needing third party tools. The simplicity and speed really exceed expectations for a built-in solution.

What was disappointing

The main limitation is the lack of advanced automation features and deeper segmentation options. For BFCM level campaigns, I often need more flexibility and behavior based triggers. Improving automation tools would make it much easier to scale and optimize campaigns.

Natalie P.

Owner,
Health and Beauty Brand
Overall satisfaction

Very Satisfied

Aug 5, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Shopify Email has exceeded expectations in terms of ease of use and seamless integration with my store. I love how simple it is to design and send campaigns directly from the dashboard, and the pre-built templates help save time while staying on-brand. It’s a great tool for quick, effective communication with customers.

What was disappointing

While it's great for basic email campaigns, I’ve found the analytics and automation features a bit limited compared to dedicated email platforms. More advanced segmentation and automation options would make it a more robust solution.

Natalie P.

Owner,
Health and Beauty Brand
Overall satisfaction

Very Satisfied

Aug 5, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Shopify Email has exceeded expectations in terms of ease of use and seamless integration with my store. I love how simple it is to design and send campaigns directly from the dashboard, and the pre-built templates help save time while staying on-brand. It’s a great tool for quick, effective communication with customers.

What was disappointing

While it's great for basic email campaigns, I’ve found the analytics and automation features a bit limited compared to dedicated email platforms. More advanced segmentation and automation options would make it a more robust solution.

Deborah M.

Owner,
Health and Beauty Brand
Overall satisfaction

Not Satisfied

Jun 8, 2025

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

No

Importance:

Not very important

What exceeded expectations

Shopify email is a good option for my business when I am not using Mailchimp or when I want to access customers that are not on my Mailchimp customer lists.

What was disappointing

When customers receive this email, it looks like spam, the design is too generic, and it is very un-sleek, lacks creativity, and not a good option for sales.

Deborah M.

Owner,
Health and Beauty Brand
Overall satisfaction

Not Satisfied

Jun 8, 2025

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

No

Importance:

Not very important

What exceeded expectations

Shopify email is a good option for my business when I am not using Mailchimp or when I want to access customers that are not on my Mailchimp customer lists.

What was disappointing

When customers receive this email, it looks like spam, the design is too generic, and it is very un-sleek, lacks creativity, and not a good option for sales.

Eli C.

Owner,
Health and Beauty Brand
Overall satisfaction

Very Satisfied

Jul 9, 2024

Years of use:

Less then 1 year

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Valuable but not essential

What exceeded expectations

Love being able to email a customer directly from the order page. Really important to getting all the details right.

What was disappointing

The automatic template has a bit of code that just says [%current_date] instead of actually returning the current date and I have no idea how to fix it.

Eli C.

Owner,
Health and Beauty Brand
Overall satisfaction

Very Satisfied

Jul 9, 2024

Years of use:

Less then 1 year

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Valuable but not essential

What exceeded expectations

Love being able to email a customer directly from the order page. Really important to getting all the details right.

What was disappointing

The automatic template has a bit of code that just says [%current_date] instead of actually returning the current date and I have no idea how to fix it.

Arthur H.

Owner,
Health and Beauty Brand
Overall satisfaction

Neutral

Feb 12, 2024

Years of use:

1-2 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Valuable but not essential

What exceeded expectations

Its sufficient to make basic emails, products can be highlighted to boost sales, marginally.

What was disappointing

In depth emails are a challenge, and just a basic selection of fonts are supported.

Arthur H.

Owner,
Health and Beauty Brand
Overall satisfaction

Neutral

Feb 12, 2024

Years of use:

1-2 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Valuable but not essential

What exceeded expectations

Its sufficient to make basic emails, products can be highlighted to boost sales, marginally.

What was disappointing

In depth emails are a challenge, and just a basic selection of fonts are supported.