PushOwl & Brevo: Email, Push

PushOwl & Brevo: Email, Push Logo

PushOwl & Brevo: Email, Push

Rating

75

%

Recommended

(

8

reviews

)

Pricing

Free plan available

Developer

Launched

31-Jul-17

PushOwl & Brevo: Email, Push Logo

PushOwl & Brevo: Email, Push

Rating

75

%

Recommended

(

8

reviews

)

Pricing

Free plan available

Developer

Launched

31-Jul-17

PushOwl & Brevo: Email, Push Logo

PushOwl & Brevo: Email, Push

Rating

75

%

Recommended

(

8

reviews

)

Pricing

Free plan available

Developer

Launched

31-Jul-17

Grow Sales using Brevo PushOwl Email Marketing, Email PopUp, Web Push Notifications, & SMS Marketing

Brevo PushOwl is a complete email marketing, web push notifications, email automation, & SMS marketing suite - powered by Brevo. It packs powerful automation pre-sets, including smart email pop ups, newsletters, abandoned cart recovery, checkout alerts, back in stock reminders, flash sale campaigns, price drop alerts, & much more! With infinite list size, powerful email segmentation & automation tools, & world-class support - it is a powerhouse to improve sales, retention, & revenue!

Categories:

Email marketing, SMS marketing

Integrations:

Checkout, Customer accounts, Shopify Flow, Brevo, Growave, Judge.me, Klaviyo, Loox - Photo Reviews, TrustReviews

Checkout, Customer accounts, Shopify Flow, Brevo, Growave, Judge.me, Klaviyo, Loox - Photo Reviews, TrustReviews

Core Features:

Web push notifications · Abandoned cart recovery · Back in stock & price drop alerts · Flash sale campaigns · Email marketing via Brevo · Smart pop-ups · Campaign scheduling

Web push notifications · Abandoned cart recovery · Back in stock & price drop alerts · Flash sale campaigns · Email marketing via Brevo · Smart pop-ups · Campaign scheduling

Languages:

English, French, Spanish, German, Portuguese (Brazil), Italian

English, French, Spanish, German, Portuguese (Brazil), Italian

Share your knowledge with Shopify app teams & earn up to $500/session.

Share your knowledge with Shopify app teams & earn

Get paid to share your experience and influence the tools you use. Earn up to $500/session.

Is PushOwl worth it?

A low-effort extra retention channel — reviewers get campaigns live in minutes, and expect it to earn less than email or SMS.

Across 8 verified merchants and agency operators, 75% are satisfied with PushOwl. Speed is the theme: campaigns take minutes to build, setup across stores is fast, and the Brevo integration adds email and automation without extra complexity. Reviewers report real revenue from abandoned cart recovery and flash sale notifications, like being able to send based on when a user is active, and rate the design and product presentation in notifications highly. Expectations should be calibrated. Push converts below email and SMS, which reviewers accept as the nature of the channel rather than a flaw. Attribution for push notifications is described as inconsistent, targeting is limited — you can't segment by pages visited — and analytics lack the depth for advanced personalization. One agency raised a subtler risk: because sending is so easy, clients overuse push quickly and the channel loses its effect. The verdict: an easy addition if you already run email and SMS and want another low-cost touchpoint. Just set the sending discipline early, because overuse is the fastest way to waste the channel.

SIGNAL FROM THE PANEL

Pros & cons from 8 verified PushOwl reviews

What merchants like

What merchants like

Very fast setup

5

Push notifications drive sales

4

Flash sales & scheduling

4

Good design & product display

3

Seamless Shopify integration

2

Common Complaints

Common Complaints

Inconsistent attribution

2

Limited targeting

2

Converts below email & SMS

1

Thin analytics & insights

1

Easy to overuse

1

COST

How much does PushOwl cost?

PushOwl has a free plan, with paid tiers at $19 and $79/month. Our panel's framing: treat it as an incremental channel rather than a primary one — reviewers who added it alongside email and SMS report solid returns at low cost, while those expecting it to match email performance were disappointed.

Filter Reviews

Operator reports

75

%

Recommended

(

8

reviews

)

What merchants say about this app

AI SUMMARY

Merchants find PushOwl, with Brevo, an easy, fast way to add web push notifications and abandoned-cart recovery, praising quick campaign setup across devices, a handy flash-sale feature, helpful support, and a clean design that drives some sales. As a lighter retention channel, the complaints are inconsistent push attribution, limited targeting that can't segment by pages visited, a missing detailed analytics dashboard, and push results that trail email and SMS.

Photo of Reviewer Filip Djokic

Dan N.

Overall satisfaction

Neutral

Role

E-commerce Manager

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

May 13, 2026

Years of use

2-3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

We used PushOwl for a Shopify client that wanted a simple extra retention channel. Setup was fast, and it worked well for abandoned cart and campaign reminders without adding too much complexity.

What was disappointing

I wish the app gave merchants more guidance on when push notifications are actually useful versus when they become annoying. The tool itself is easy to use, but because it is so easy, clients can overuse it quickly. I’d improve the strategy layer: better frequency suggestions, clearer campaign examples, and reporting that helps show whether PushOwl is really adding incremental revenue or just touching customers who were already going to buy.

Photo of Reviewer Filip Djokic

Neutral

Dan N.

Role

E-commerce Manager

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

May 13, 2026

Years of use

2-3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

We used PushOwl for a Shopify client that wanted a simple extra retention channel. Setup was fast, and it worked well for abandoned cart and campaign reminders without adding too much complexity.

What was disappointing

I wish the app gave merchants more guidance on when push notifications are actually useful versus when they become annoying. The tool itself is easy to use, but because it is so easy, clients can overuse it quickly. I’d improve the strategy layer: better frequency suggestions, clearer campaign examples, and reporting that helps show whether PushOwl is really adding incremental revenue or just touching customers who were already going to buy.

Photo of Reviewer Filip Djokic

Hiren S.

Overall satisfaction

Very Satisfied

Role

Owner

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Apr 24, 2026

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

PushOwl (with Brevo integration) has been very effective for abandoned cart recovery and push notification campaigns. The ease of setup and seamless Shopify integration makes it quick to deploy across stores. Automation flows for cart abandonment, browse abandonment, and back-in-stock alerts work reliably and contribute directly to conversion rate improvements. I also appreciate the clean UI and the ability to segment users for targeted campaigns. Overall, it delivers strong ROI, especially for stores focusing on retention and remarketing.

What was disappointing

While the core functionality is solid, there is room for improvement in advanced personalization and analytics. Deeper customer insights, better attribution tracking, and more flexibility in campaign customization (especially for complex use cases) would make it more powerful. Additionally, reducing dependency on scripts and further optimizing performance impact would be valuable, particularly for high-traffic stores focused on Core Web Vitals. Enhancing integration with Shopify’s newer features like Functions and Checkout Extensibility could also improve long-term scalability.

Photo of Reviewer Filip Djokic

Very Satisfied

Hiren S.

Role

Owner

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Apr 24, 2026

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

PushOwl (with Brevo integration) has been very effective for abandoned cart recovery and push notification campaigns. The ease of setup and seamless Shopify integration makes it quick to deploy across stores. Automation flows for cart abandonment, browse abandonment, and back-in-stock alerts work reliably and contribute directly to conversion rate improvements. I also appreciate the clean UI and the ability to segment users for targeted campaigns. Overall, it delivers strong ROI, especially for stores focusing on retention and remarketing.

What was disappointing

While the core functionality is solid, there is room for improvement in advanced personalization and analytics. Deeper customer insights, better attribution tracking, and more flexibility in campaign customization (especially for complex use cases) would make it more powerful. Additionally, reducing dependency on scripts and further optimizing performance impact would be valuable, particularly for high-traffic stores focused on Core Web Vitals. Enhancing integration with Shopify’s newer features like Functions and Checkout Extensibility could also improve long-term scalability.

FD

Tracey H.

Overall satisfaction

Very Satisfied

Role

Owner

Shop category

Other

Shopify plan

Grow

Reviewed on

Mar 5, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

No

Importance

Valuable but not essential

What exceeded expectations

It brought in sales! And i really liked the design and the way it showcased our products, it looked great

What was disappointing

can't think of anything, it was super easy to use, scheduling was great, design was great, we loved it!

FD

Very Satisfied

Tracey H.

Role

Owner

Shop category

Other

Shopify plan

Grow

Reviewed on

Mar 5, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

No

Importance

Valuable but not essential

What exceeded expectations

It brought in sales! And i really liked the design and the way it showcased our products, it looked great

What was disappointing

can't think of anything, it was super easy to use, scheduling was great, design was great, we loved it!

Photo of Reviewer Filip Djokic

Anthony R.

Overall satisfaction

Neutral

Role

Owner

Shop category

Food & Drink

Shopify plan

Plus

Reviewed on

Dec 11, 2025

Years of use

More then 3 years

Relationship

Decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

The Push notifications sales are sometimes happening. Even though I wished conversion rate was higher.

What was disappointing

Sales aren't as proficient as email and sms.

Photo of Reviewer Filip Djokic

Neutral

Anthony R.

Role

Owner

Shop category

Food & Drink

Shopify plan

Plus

Reviewed on

Dec 11, 2025

Years of use

More then 3 years

Relationship

Decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

The Push notifications sales are sometimes happening. Even though I wished conversion rate was higher.

What was disappointing

Sales aren't as proficient as email and sms.

Photo of Reviewer Filip Djokic

Brandon L.

Overall satisfaction

Neutral

Role

Marketing

Shop category

Health & Beauty

Shopify plan

Advanced

Reviewed on

Nov 5, 2024

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Incredibly easy to create campaigns in just a few minutes. Love the flash sale feature and the ability to send the notification based on when the user is active on their computer.

What was disappointing

Targeting is very limited. Can't target those based on the pages they've visited.

Photo of Reviewer Filip Djokic

Neutral

Brandon L.

Role

Marketing

Shop category

Health & Beauty

Shopify plan

Advanced

Reviewed on

Nov 5, 2024

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Incredibly easy to create campaigns in just a few minutes. Love the flash sale feature and the ability to send the notification based on when the user is active on their computer.

What was disappointing

Targeting is very limited. Can't target those based on the pages they've visited.

FD

Kevin L.

Overall satisfaction

Neutral

Role

Owner

Shop category

Sports & Recreation

Shopify plan

Grow

Reviewed on

Oct 31, 2024

Years of use

Less then 1 year

Relationship

User and decision maker

Still using this tool

Yes

Importance

Not very important

What exceeded expectations

The ability to add push notifications to the site and customize is very easy

What was disappointing

The attribution for push notifications has been very inconsistent.

FD

Neutral

Kevin L.

Role

Owner

Shop category

Sports & Recreation

Shopify plan

Grow

Reviewed on

Oct 31, 2024

Years of use

Less then 1 year

Relationship

User and decision maker

Still using this tool

Yes

Importance

Not very important

What exceeded expectations

The ability to add push notifications to the site and customize is very easy

What was disappointing

The attribution for push notifications has been very inconsistent.

Photo of Reviewer Filip Djokic

Maria T.

Overall satisfaction

Very Satisfied

Role

E-commerce Manager

Shop category

Home & Decor

Shopify plan

Advanced

Reviewed on

Oct 1, 2024

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

No

Importance

Valuable but not essential

What exceeded expectations

Real time sending of email or text. Very easy to navigate. Preview on how it will appear in different platfrms

What was disappointing

None. We just had to stop using it to move to a different crm that sends out those notifications too

Photo of Reviewer Filip Djokic

Very Satisfied

Maria T.

Role

E-commerce Manager

Shop category

Home & Decor

Shopify plan

Advanced

Reviewed on

Oct 1, 2024

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

No

Importance

Valuable but not essential

What exceeded expectations

Real time sending of email or text. Very easy to navigate. Preview on how it will appear in different platfrms

What was disappointing

None. We just had to stop using it to move to a different crm that sends out those notifications too

Frequently asked questions about PushOwl

Is PushOwl worth it?

75% of 8 verified Shopify merchants are satisfied with PushOwl. It's rated well as a fast, low-cost additional retention channel rather than a replacement for email or SMS.

Does PushOwl have a free plan?

There's a free plan, with paid tiers at $19 and $79/month, which reviewers describe as reasonable for an incremental channel.

What are the main complaints about PushOwl?

Inconsistent attribution for push notifications, limited targeting options such as no page-visit segmentation, conversion below email and SMS, and thin analytics for advanced personalization.

Does PushOwl integrate well with Shopify?

Yes — setup is fast across Shopify Checkout, customer accounts and Shopify Flow, and it connects to Brevo, Klaviyo, Judge.me, Loox and Growave.

What is the best PushOwl alternative?

Omnisend is the alternative merchants on our panel use when they want push bundled with a fuller email and SMS platform rather than as a standalone channel.

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