Verified Reviews
Omnisend Email Marketing & SMS
Rating
98% Recommended
(18 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
Verified Reviews
Omnisend Email Marketing & SMS
Rating
98% Recommended
(18 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.
Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that make it easy to grow your email list with landing pages & popups, and quickly create beautiful emails with hundreds of pre-made templates. You can also send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all—even free users.
Categories
Email Marketing
SMS Marketing
Works with
Checkout
Customer Accounts
Shopify Flow
Aftership
Gorgias
Meta Advertising
Recharge
TikTok Advertising
Typeform
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Overall satisfaction
Very Satisfied
Jun 9, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
really great email SMS push platform which works like Klaviyo but at a lower cost. Easy to use, I have enjoyed it so far
What was disappointing
Omnisend is a bit expesnive for my small shop but also doesn't really have a great AI powered suggestions element to increase open rates or efficacy. I would love to get tailored suggestions based on the data and ROI
Overall satisfaction
Very Satisfied
Jun 9, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
really great email SMS push platform which works like Klaviyo but at a lower cost. Easy to use, I have enjoyed it so far
What was disappointing
Omnisend is a bit expesnive for my small shop but also doesn't really have a great AI powered suggestions element to increase open rates or efficacy. I would love to get tailored suggestions based on the data and ROI
Dragos B.
E-commerce Manager,
Health and Beauty Brand
Overall satisfaction
Very Satisfied
Apr 26, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Migration to omnisend was stress-free. I loved the ability to fully integrate with shopify, without the need for additional apps. This used to be the case with Mailchimp, the previous email platform used.
What was disappointing
I would like to see a better, native integration with AI tools, especially Claude and Gemini.
Overall satisfaction
Very Satisfied
Apr 26, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Migration to omnisend was stress-free. I loved the ability to fully integrate with shopify, without the need for additional apps. This used to be the case with Mailchimp, the previous email platform used.
What was disappointing
I would like to see a better, native integration with AI tools, especially Claude and Gemini.
Bhavesh S.
E-commerce Manager,
Health and Beauty Brand
Overall satisfaction
Very Satisfied
Nov 2, 2025
Years of use:
2-3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
No
Importance:
Valuable but not essential
What exceeded expectations
Omnisend has a good promotions options and that is by far the best I have experienced
What was disappointing
Automations can be improved like Klaviyo
Overall satisfaction
Very Satisfied
Nov 2, 2025
Years of use:
2-3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
No
Importance:
Valuable but not essential
What exceeded expectations
Omnisend has a good promotions options and that is by far the best I have experienced
What was disappointing
Automations can be improved like Klaviyo
Overall satisfaction
Neutral
Oct 30, 2025
Years of use:
Less then 1 year
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
I appreciate its simplicity, yet hidden power. for example, the beta AI segmentation feature is cool, but flawed. They are also shipping new features every month and seem to offer a lot of help without heavy wait times
What was disappointing
Design wise, it's still a little clunky and simple. I would like more modern and design forward themes similar to flodesk. I hope their AI segmenting becomes more accurate over time as that would save me a lot of mental time trying to figure out which groups to send my email to.
Overall satisfaction
Neutral
Oct 30, 2025
Years of use:
Less then 1 year
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
I appreciate its simplicity, yet hidden power. for example, the beta AI segmentation feature is cool, but flawed. They are also shipping new features every month and seem to offer a lot of help without heavy wait times
What was disappointing
Design wise, it's still a little clunky and simple. I would like more modern and design forward themes similar to flodesk. I hope their AI segmenting becomes more accurate over time as that would save me a lot of mental time trying to figure out which groups to send my email to.
Overall satisfaction
Very Satisfied
Sep 25, 2025
Years of use:
2-3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Omnisend has exceeded expectations by giving us far better value than Klaviyo. For the same budget, we can send more emails, reach more customers, and make more money—plus the deliverability is stronger, which drives better results overall.
What was disappointing
The only minor downside has been a few missing or less extensive integrations compared to Klaviyo, but honestly, it hasn’t been a big deal and hasn’t impacted our overall performance.
Overall satisfaction
Very Satisfied
Sep 25, 2025
Years of use:
2-3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Omnisend has exceeded expectations by giving us far better value than Klaviyo. For the same budget, we can send more emails, reach more customers, and make more money—plus the deliverability is stronger, which drives better results overall.
What was disappointing
The only minor downside has been a few missing or less extensive integrations compared to Klaviyo, but honestly, it hasn’t been a big deal and hasn’t impacted our overall performance.
