Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS Logo

Built for Shopify

Omnisend Email Marketing & SMS

Rating

78

%

Recommended

(

18

reviews

)

Pricing

Free to install

Developer

Launched

10-Mar-14

Omnisend Email Marketing & SMS Logo

Built for Shopify

Omnisend Email Marketing & SMS

Rating

78

%

Recommended

(

18

reviews

)

Pricing

Free to install

Developer

Launched

10-Mar-14

Omnisend Email Marketing & SMS Logo

Built for Shopify

Omnisend Email Marketing & SMS

Rating

78

%

Recommended

(

18

reviews

)

Pricing

Free to install

Developer

Launched

10-Mar-14

Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more.

Sell more with email marketing, SMS, newsletters, and web push in one app — turn visitors into customers and repeat buyers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 200+ integrations.

Categories:

Email marketing, Pop-ups

Integrations:

Checkout, Shopify Flow, Aftership, Gorgias, Justuno, Loox, Recharge, Yotpo

Checkout, Shopify Flow, Aftership, Gorgias, Justuno, Loox, Recharge, Yotpo

Core Features:

Email campaigns · SMS · Web push · Automation workflows · Segmentation · Sign-up forms & pop-ups · AI copy & product recommendations · Reporting

Email campaigns · SMS · Web push · Automation workflows · Segmentation · Sign-up forms & pop-ups · AI copy & product recommendations · Reporting

Languages:

English

English

Is Omnisend worth it?

The value alternative to Klaviyo — most of the capability at a lower price, with a design and automation ceiling you'll eventually notice.

Across 18 verified merchants and agency operators, 78% are satisfied with Omnisend. It is chosen almost entirely as a Klaviyo alternative, and reviewers report that decision paying off: comparable segmentation and targeting for less money, email, SMS and web push under one subscription, and a platform that's genuinely easy to learn. Several merchants attribute 30–40% of revenue to it, and migration from Mailchimp or Klaviyo is described as stress-free. The ceiling shows in three places. Email design feels dated next to purpose-built tools, with limited templates and layout control. Automations are capable but shallower than Klaviyo's — push notification workflows in particular are missing — and the pop-up builder constrains shapes and formats. Analytics are thinner than rivals, and support quality divides reviewers. Cost also rises with database size rather than usage, which frustrates merchants with large but quiet lists. The verdict: the sensible choice for stores that want serious email and SMS without Klaviyo's bill, provided you can live with a design and automation ceiling you'll probably meet eventually.

SIGNAL FROM THE PANEL

Pros & cons from 18 verified Omnisend reviews

What merchants like

What merchants like

Easy to use

11

Segmentation & reporting

7

Automation workflows

5

Email, SMS & push in one

4

Cheaper than Klaviyo

4

Common Complaints

Common Complaints

Cost climbs with list size

5

Limited email design options

4

Automations behind Klaviyo

4

Pop-up builder limits

4

Fewer analytics than rivals

3

COST

How much does Omnisend cost?

Omnisend is free to install, with paid plans at $16 and $59/month. The structural point our panel raises: pricing is based on your contact database rather than how much you send, so merchants with large, low-engagement lists pay for contacts they aren't monetizing — prune before you migrate, not after.

Filter Reviews

Operator reports

78

%

Recommended

(

18

reviews

)

What merchants say about this app

AI SUMMARY

Merchants position Omnisend as a more affordable alternative to Klaviyo with comparable segmentation and targeting, praising easy campaign and sign-up form creation, combined email, SMS and push, and helpful reporting for keeping lists clean. Setup, syncing and support are generally well received. Complaints include costs that climb on higher tiers, limited push and SMS automation, a learning curve for building funnels, and limited pop-up design freedom.

Photo of Reviewer Benjamin K.

Benjamin K.

Role:

Owner

Category:

Toys & Games

Shopify Plan:

Plus

Overall satisfaction

Very Satisfied

Jun 10, 2026

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

really great email SMS push platform which works like Klaviyo but at a lower cost. Easy to use, I have enjoyed it so far

What was disappointing

Omnisend is a bit expesnive for my small shop but also doesn't really have a great AI powered suggestions element to increase open rates or efficacy. I would love to get tailored suggestions based on the data and ROI

Photo of Reviewer Benjamin K.

Benjamin K.

Role:

Owner

Category:

Toys & Games

Shopify Plan:

Plus

Overall satisfaction

Very Satisfied

Jun 10, 2026

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

really great email SMS push platform which works like Klaviyo but at a lower cost. Easy to use, I have enjoyed it so far

What was disappointing

Omnisend is a bit expesnive for my small shop but also doesn't really have a great AI powered suggestions element to increase open rates or efficacy. I would love to get tailored suggestions based on the data and ROI

Photo of Reviewer Dragos B.

Dragos B.

Role:

E-commerce Manager

Category:

Automotive

Shopify Plan:

Plus

Overall satisfaction

Very Satisfied

Apr 27, 2026

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Migration to omnisend was stress-free. I loved the ability to fully integrate with shopify, without the need for additional apps. This used to be the case with Mailchimp, the previous email platform used.

What was disappointing

I would like to see a better, native integration with AI tools, especially Claude and Gemini.

Photo of Reviewer Dragos B.

Dragos B.

Role:

E-commerce Manager

Category:

Automotive

Shopify Plan:

Plus

Overall satisfaction

Very Satisfied

Apr 27, 2026

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Migration to omnisend was stress-free. I loved the ability to fully integrate with shopify, without the need for additional apps. This used to be the case with Mailchimp, the previous email platform used.

What was disappointing

I would like to see a better, native integration with AI tools, especially Claude and Gemini.

Photo of Reviewer Bhavesh S.

Bhavesh S.

Role:

E-commerce Manager

Category:

Health & Beauty

Shopify Plan:

Plus

Overall satisfaction

Very Satisfied

Nov 3, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

No

Importance:

Valuable but not essential

What exceeded expectations

Omnisend has a good promotions options and that is by far the best I have experienced

What was disappointing

Automations can be improved like Klaviyo

Photo of Reviewer Bhavesh S.

Bhavesh S.

Role:

E-commerce Manager

Category:

Health & Beauty

Shopify Plan:

Plus

Overall satisfaction

Very Satisfied

Nov 3, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

No

Importance:

Valuable but not essential

What exceeded expectations

Omnisend has a good promotions options and that is by far the best I have experienced

What was disappointing

Automations can be improved like Klaviyo

Photo of Reviewer Brett O.

Brett O.

Role:

Owner

Category:

Home & Decor

Shopify Plan:

Plus

Overall satisfaction

Neutral

Oct 31, 2025

Years of use:

Less then 1 year

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

I appreciate its simplicity, yet hidden power. for example, the beta AI segmentation feature is cool, but flawed. They are also shipping new features every month and seem to offer a lot of help without heavy wait times

What was disappointing

Design wise, it's still a little clunky and simple. I would like more modern and design forward themes similar to flodesk. I hope their AI segmenting becomes more accurate over time as that would save me a lot of mental time trying to figure out which groups to send my email to.

Photo of Reviewer Brett O.

Brett O.

Role:

Owner

Category:

Home & Decor

Shopify Plan:

Plus

Overall satisfaction

Neutral

Oct 31, 2025

Years of use:

Less then 1 year

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

I appreciate its simplicity, yet hidden power. for example, the beta AI segmentation feature is cool, but flawed. They are also shipping new features every month and seem to offer a lot of help without heavy wait times

What was disappointing

Design wise, it's still a little clunky and simple. I would like more modern and design forward themes similar to flodesk. I hope their AI segmenting becomes more accurate over time as that would save me a lot of mental time trying to figure out which groups to send my email to.

Photo of Reviewer Ashish M.

Ashish M.

Role:

Owner

Category:

Fashion & Apparel

Shopify Plan:

Plus

Overall satisfaction

Very Satisfied

Sep 26, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Omnisend has exceeded expectations by giving us far better value than Klaviyo. For the same budget, we can send more emails, reach more customers, and make more money—plus the deliverability is stronger, which drives better results overall.

What was disappointing

The only minor downside has been a few missing or less extensive integrations compared to Klaviyo, but honestly, it hasn’t been a big deal and hasn’t impacted our overall performance.

Photo of Reviewer Ashish M.

Ashish M.

Role:

Owner

Category:

Fashion & Apparel

Shopify Plan:

Plus

Overall satisfaction

Very Satisfied

Sep 26, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Omnisend has exceeded expectations by giving us far better value than Klaviyo. For the same budget, we can send more emails, reach more customers, and make more money—plus the deliverability is stronger, which drives better results overall.

What was disappointing

The only minor downside has been a few missing or less extensive integrations compared to Klaviyo, but honestly, it hasn’t been a big deal and hasn’t impacted our overall performance.

Frequently asked questions about Omnisend

Is Omnisend worth it?

Is Omnisend free to use?

What are the main complaints about Omnisend?

Does Omnisend integrate well with Shopify?

What is the best Omnisend alternative?

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import * as React from "react" type Props = { name: string slug: string description: string image: string developer: string categories: string pricing: string launchedAt: string dateModified: string ratingValue: number ratingCount: number faqQ1: string faqA1: string faqQ2: string faqA2: string faqQ3: string faqA3: string faqQ4: string faqA4: string faqQ5: string faqA5: string } export function SchemaMarkup(props: Props) { const { name, slug, description, image, developer, categories, pricing, launchedAt, dateModified, ratingValue, ratingCount, faqQ1, faqA1, faqQ2, faqA2, faqQ3, faqA3, faqQ4, faqA4, faqQ5, faqA5 } = props const scriptContent = ` (function () { var ORIGIN = window.location.origin; var SAT = { "Very Satisfied": 100, "Neutral": 50, "Not Satisfied": 0 }; var AGG_NOTE = "Percentage of vetted Shopify merchants and agency operators who recommend this app, based on first-party reviews collected by app store research."; function read(root, key) { if (!root) return ""; var el = root.querySelector('[data-k="' + key + '"]'); return el ? el.textContent.trim() : ""; } function iso(v) { if (!v) return null; var d = new Date(v); return isNaN(d) ? null : d.toISOString().slice(0, 10); } function notes(text) { return { "@type": "ItemList", "itemListElement": [{ "@type": "ListItem", "position": 1, "name": text }] }; } var root = document.getElementById("asr-seo-data"); if (!root) return; var NAME = read(root, "name"); var SLUG = read(root, "slug"); if (!NAME || !SLUG) return; var PAGE_URL = ORIGIN + "/shopify-app-reviews/" + SLUG; function collectReviews() { var out = []; Array.prototype.forEach.call( document.querySelectorAll(".asr-review-seo"), function (n) { var author = read(n, "author"); var pos = read(n, "positive"); var neg = read(n, "negative"); if (!author || (!pos && !neg)) return; var r = { "@type": "Review", "author": { "@type": "Person", "name": author }, "itemReviewed": { "@id": PAGE_URL + "#app" } }; var d = iso(read(n, "date")); if (d) r.datePublished = d; var s = read(n, "satisfaction"); if (s && SAT.hasOwnProperty(s)) { r.reviewRating = { "@type": "Rating", "ratingValue": String(SAT[s]), "bestRating": "100", "worstRating": "0", "alternateName": s }; } if (pos) r.positiveNotes = notes(pos); if (neg) r.negativeNotes = notes(neg); out.push(r); } ); return out; } function buildGraph(reviews) { var app = { "@type": "SoftwareApplication", "@id": PAGE_URL + "#app", "name": NAME, "url": PAGE_URL, "applicationCategory": "BusinessApplication", "operatingSystem": "Web (Shopify)" }; var v; if ((v = read(root, "description"))) app.description = v; if ((v = read(root, "image"))) app.image = v.replace(/&/g, "&"); if ((v = read(root, "developer"))) app.author = { "@type": "Organization", "name": v }; if ((v = read(root, "categories"))) app.keywords = v; if ((v = read(root, "pricing"))) { app.offers = { "@type": "Offer", "price": "0", "priceCurrency": "USD", "description": v }; } if ((v = iso(read(root, "launchedAt")))) app.datePublished = v; if ((v = iso(read(root, "dateModified")))) app.dateModified = v; if (reviews.length) app.review = reviews; var rv = read(root, "ratingValue"); var rc = parseInt(read(root, "ratingCount"), 10); if (reviews.length && rv && rc > 0) { app.aggregateRating = { "@type": "AggregateRating", "ratingValue": String(parseFloat(rv)), "bestRating": "100", "worstRating": "0", "ratingCount": String(rc), "description": AGG_NOTE }; } var graph = [app]; var faq = []; for (var i = 1; i <= 5; i++) { var q = read(root, "faqQ" + i); var a = read(root, "faqA" + i); if (q && a) { faq.push({ "@type": "Question", "name": q, "acceptedAnswer": { "@type": "Answer", "text": a } }); } } if (faq.length) { graph.push({ "@type": "FAQPage", "@id": PAGE_URL + "#faq", "mainEntity": faq }); } graph.push({ "@type": "BreadcrumbList", "@id": PAGE_URL + "#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": ORIGIN + "/" }, { "@type": "ListItem", "position": 2, "name": "Shopify App Reviews", "item": ORIGIN + "/shopify-app-reviews" }, { "@type": "ListItem", "position": 3, "name": NAME, "item": PAGE_URL } ] }); return graph; } function build() { var reviews = collectReviews(); var old = document.getElementById("asr-jsonld"); if (old && old.dataset.count === String(reviews.length)) return; if (old) old.remove(); var s = document.createElement("script"); s.type = "application/ld+json"; s.id = "asr-jsonld"; s.dataset.count = String(reviews.length); s.textContent = JSON.stringify({ "@context": "https://schema.org", "@graph": buildGraph(reviews) }); document.head.appendChild(s); } if (document.readyState === "loading") { document.addEventListener("DOMContentLoaded", build); } else { build(); } [300, 900, 2000].forEach(function (ms) { setTimeout(build, ms); }); })(); ` return ( <> {/* HIDDEN DIV – provjeri da li je ID tačan */} {/* SCRIPT TAG – OBAVEZNO zatvoren */} </> ) } SchemaMarkup.defaultProps = { name: "Naziv aplikacije", slug: "slug-aplikacije", description: "", image: "", developer: "", categories: "", pricing: "", launchedAt: "", dateModified: "", ratingValue: 0, ratingCount: 0, faqQ1: "", faqA1: "", faqQ2: "", faqA2: "", faqQ3: "", faqA3: "", faqQ4: "", faqA4: "", faqQ5: "", faqA5: "" }