Rebuy Personalization Engine

Rebuy Personalization Engine Logo

Built for Shopify

Rebuy Personalization Engine

Rating

75

%

Recommended

(

18

reviews

)

Pricing

Free plan available. Free trial available.

Developer

Launched

23-May-19

Rebuy Personalization Engine Logo

Built for Shopify

Rebuy Personalization Engine

Rating

75

%

Recommended

(

18

reviews

)

Pricing

Free plan available. Free trial available.

Developer

Launched

23-May-19

Rebuy Personalization Engine Logo

Built for Shopify

Rebuy Personalization Engine

Rating

75

%

Recommended

(

18

reviews

)

Pricing

Free plan available. Free trial available.

Developer

Launched

23-May-19

AI-powered product recommendations & search: cart, checkout, post-purchase upsells, and A/B testing

Rebuy personalizes every step of the shopping journey with AI-powered upsells, cross-sells, and smart product discovery and merchandising tools. Our core packages — Cart & Merchandising, Checkout & Post Purchase, Search & Collections, and Flows & A/B Testing — help brands boost AOV and LTV. Plus, Rebuy Monetize unlocks new, incremental post-purchase profit! Grow faster with flexible no-code, low-code, and custom code solutions trusted by top Shopify stores to convert more and grow faster.

Categories:

Upsell and cross-sell, Cart customization

Integrations:

Checkout, Customer accounts, Shopify Flow, Attentive, Klaviyo, Malomo, Okendo, Recharge, Route

Checkout, Customer accounts, Shopify Flow, Attentive, Klaviyo, Malomo, Okendo, Recharge, Route

Core Features:

Smart cart & drawer · Product page upsells · Checkout & post-purchase offers · Bundle builder · AI product recommendations · Smart search · A/B testing

Smart cart & drawer · Product page upsells · Checkout & post-purchase offers · Bundle builder · AI product recommendations · Smart search · A/B testing

Languages:

English

English

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Get paid to share your experience and influence the tools you use. Earn up to $500/session.

Is Rebuy worth it?

Reliably lifts average order value — but budget real implementation time, because the setup is closer to a project than an install.

Across 18 verified merchants and agency operators, 75% are satisfied with Rebuy. The results claims are unusually concrete: reviewers cite AOV doubling, bundle builders described as their biggest converter, and smart cart drawers that outperformed the cart pages they replaced. The widget library is broad — cart, product page, checkout and post-purchase — and customization runs deep enough that agencies can match client design systems closely. The cost is complexity. Setup gets technical fast, with widgets, data sources and placement rules that reviewers say need developer time to implement properly. Several describe secondary features as half-baked, particularly smart search, which one merchant declined to launch after testing. Pricing draws complaints from stores using only a slice of the platform, and a few report site speed impact. It rewards teams who invest in configuring it and frustrates those expecting plug-and-play. The verdict: excellent for teams with implementation capacity and a full merchandising plan, poor value for anyone hoping to install one widget and move on.

SIGNAL FROM THE PANEL

Pros & cons from 18 verified Rebuy reviews

What merchants like

What merchants like

Lifts AOV measurably

10

Smart cart & widgets

9

Bundles & post-purchase offers

5

AI recommendations

4

Highly customizable

3

Common Complaints

Common Complaints

Technical, time-consuming setup

5

Some features feel half-baked

4

Expensive at scale

3

Site speed impact

2

Search underdelivers

1

COST

How much does Rebuy cost?

Rebuy has a free plan, with paid pricing from $25/month scaled by usage. Two things our panel raises: the model can include commission on attributed sales, which some merchants avoid by using only the free checkout widget, and the app is poor value if you deploy just one or two widgets — the economics work when the full merchandising stack is live.

Filter Reviews

Operator reports

75

%

Recommended

(

18

reviews

)

What merchants say about this app

AI SUMMARY

Merchants credit Rebuy with lifting AOV and conversions through upsells, cross-sells, smart cart and bundles, praising its deep customization, AI product recommendations, and free widgets backed by responsive support. The most common complaints are a commission-based pricing model some dislike and costs that climb for larger stores, plus a complex setup that can overwhelm non-technical users or require developer help. A few note site-speed impact and heavy manual product linking.

Photo of Reviewer Filip Djokic

Andy H.

Overall satisfaction

Neutral

Role

Owner

Shop category

Food & Drink

Shopify plan

Advanced

Reviewed on

May 21, 2026

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

We moved from a cart page to a rebuy cart drawer and felt this improved the customer experience. The recommendation engine is stronger than what we used previously.

What was disappointing

A lot of their bells and whistles are half-baked and don't suit most scenarios where you need them. The app has also gotten expensive.

Photo of Reviewer Filip Djokic

Neutral

Andy H.

Role

Owner

Shop category

Food & Drink

Shopify plan

Advanced

Reviewed on

May 21, 2026

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

We moved from a cart page to a rebuy cart drawer and felt this improved the customer experience. The recommendation engine is stronger than what we used previously.

What was disappointing

A lot of their bells and whistles are half-baked and don't suit most scenarios where you need them. The app has also gotten expensive.

Photo of Reviewer Filip Djokic

Brandon P.

Overall satisfaction

Neutral

Role

Marketing

Shop category

Health & Beauty

Shopify plan

Plus

Reviewed on

Mar 9, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

The Post Purchase, Search feature, and the side cart feature.

What was disappointing

It's a pain to set up and navigate. If something is broken, and you want to change something like a discount, communicate it's a circus, especially if you are wearing multiple hats.

Photo of Reviewer Filip Djokic

Neutral

Brandon P.

Role

Marketing

Shop category

Health & Beauty

Shopify plan

Plus

Reviewed on

Mar 9, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

The Post Purchase, Search feature, and the side cart feature.

What was disappointing

It's a pain to set up and navigate. If something is broken, and you want to change something like a discount, communicate it's a circus, especially if you are wearing multiple hats.

FD

James L.

Overall satisfaction

Not Satisfied

Role

Owner

Shop category

Books, Music & Video

Shopify plan

Advanced

Reviewed on

Feb 20, 2026

Years of use

2-3 years

Relationship

Hands-on user

Still using this tool

Yes

Importance

Not very important

What exceeded expectations

I think it's way overpriced for what features we use it for. we basically just use it for in cart upsell and checkout upsell.

What was disappointing

custom build my own solution?

FD

Not Satisfied

James L.

Role

Owner

Shop category

Books, Music & Video

Shopify plan

Advanced

Reviewed on

Feb 20, 2026

Years of use

2-3 years

Relationship

Hands-on user

Still using this tool

Yes

Importance

Not very important

What exceeded expectations

I think it's way overpriced for what features we use it for. we basically just use it for in cart upsell and checkout upsell.

What was disappointing

custom build my own solution?

Photo of Reviewer Filip Djokic

Etan E.

Overall satisfaction

Very Satisfied

Role

E-commerce Manager

Shop category

Sports & Recreation

Shopify plan

Plus

Reviewed on

Jan 6, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

The bundle builder has been a game-changer—it's our biggest converter. The usage-based pricing keeps costs reasonable, and support is genuinely responsive when we need help.

What was disappointing

Setup gets technical fast. Widgets, data sources, placement customization—sometimes you really need to roll up your sleeves to implement things properly. A more intuitive configuration UI would lower the barrier, especially for non-dev users who want to test new placements quickly.

Photo of Reviewer Filip Djokic

Very Satisfied

Etan E.

Role

E-commerce Manager

Shop category

Sports & Recreation

Shopify plan

Plus

Reviewed on

Jan 6, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

The bundle builder has been a game-changer—it's our biggest converter. The usage-based pricing keeps costs reasonable, and support is genuinely responsive when we need help.

What was disappointing

Setup gets technical fast. Widgets, data sources, placement customization—sometimes you really need to roll up your sleeves to implement things properly. A more intuitive configuration UI would lower the barrier, especially for non-dev users who want to test new placements quickly.

Photo of Reviewer Filip Djokic

Alexis M.

Overall satisfaction

Neutral

Role

Operations

Shop category

Home & Decor

Shopify plan

Grow

Reviewed on

Oct 19, 2025

Years of use

Less then 1 year

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

It has grown quite a few of our orders with the customer adding the suggestions for use with product items.

What was disappointing

We have a lot of products and wish there was more ai aspects to help see past orders to suggest items or a quicker way to go over the suggestions.

Photo of Reviewer Filip Djokic

Neutral

Alexis M.

Role

Operations

Shop category

Home & Decor

Shopify plan

Grow

Reviewed on

Oct 19, 2025

Years of use

Less then 1 year

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

It has grown quite a few of our orders with the customer adding the suggestions for use with product items.

What was disappointing

We have a lot of products and wish there was more ai aspects to help see past orders to suggest items or a quicker way to go over the suggestions.

Photo of Reviewer Filip Djokic

Jack B.

Overall satisfaction

Very Satisfied

Role

Owner

Shop category

Health & Beauty

Shopify plan

Plus

Reviewed on

Oct 17, 2025

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Helps us run up and cross-sells around the site as well as post purchase. Feature rich.

What was disappointing

Nothing to complain about this product or company.

Photo of Reviewer Filip Djokic

Very Satisfied

Jack B.

Role

Owner

Shop category

Health & Beauty

Shopify plan

Plus

Reviewed on

Oct 17, 2025

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Helps us run up and cross-sells around the site as well as post purchase. Feature rich.

What was disappointing

Nothing to complain about this product or company.

Photo of Reviewer Filip Djokic

Michael A.

Overall satisfaction

Very Satisfied

Role

E-commerce Manager

Shop category

Sports & Recreation

Shopify plan

Plus

Reviewed on

Oct 10, 2025

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

The amount of revenue generated through this app as well as the amount of widgets that the platform offers.

What was disappointing

Smart Search limitations. The search results that appear in the pane before the user actually submits their search are often inaccurate. This leads to friction and is the main reason we didn’t launch smart search. Waiting for the v2 version where this issue should be resolved.

Photo of Reviewer Filip Djokic

Very Satisfied

Michael A.

Role

E-commerce Manager

Shop category

Sports & Recreation

Shopify plan

Plus

Reviewed on

Oct 10, 2025

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

The amount of revenue generated through this app as well as the amount of widgets that the platform offers.

What was disappointing

Smart Search limitations. The search results that appear in the pane before the user actually submits their search are often inaccurate. This leads to friction and is the main reason we didn’t launch smart search. Waiting for the v2 version where this issue should be resolved.

Photo of Reviewer Filip Djokic

Matt D.

Overall satisfaction

Neutral

Role

Owner

Shop category

Home & Decor

Shopify plan

Plus

Reviewed on

Jun 18, 2025

Years of use

1-2 years

Relationship

Decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Upselling (some) of our products has worked moderately well, it's most evident on our product pages (frequently bought together).

What was disappointing

There's a lot of manual work required to link products together - I wish this could be done automatically via AI.

Photo of Reviewer Filip Djokic

Neutral

Matt D.

Role

Owner

Shop category

Home & Decor

Shopify plan

Plus

Reviewed on

Jun 18, 2025

Years of use

1-2 years

Relationship

Decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Upselling (some) of our products has worked moderately well, it's most evident on our product pages (frequently bought together).

What was disappointing

There's a lot of manual work required to link products together - I wish this could be done automatically via AI.

Photo of Reviewer Filip Djokic

Darren F.

Overall satisfaction

Very Satisfied

Role

Owner

Shop category

Food & Drink

Shopify plan

Plus

Reviewed on

Jan 17, 2025

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

I like it as its increased our basket price and some nice features with the smart cart facility

What was disappointing

nothing really, some limitations with our app, but this might be down to our app more. Its quite difficult to setup

Photo of Reviewer Filip Djokic

Very Satisfied

Darren F.

Role

Owner

Shop category

Food & Drink

Shopify plan

Plus

Reviewed on

Jan 17, 2025

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

I like it as its increased our basket price and some nice features with the smart cart facility

What was disappointing

nothing really, some limitations with our app, but this might be down to our app more. Its quite difficult to setup

Photo of Reviewer Filip Djokic

James B.

Overall satisfaction

Neutral

Role

Owner

Shop category

Health & Beauty

Shopify plan

Plus

Reviewed on

Jan 4, 2025

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

No

Importance

Valuable but not essential

What exceeded expectations

The product suggested for selling with AI has been good.

What was disappointing

Confused customers with subscriptions vs. one-time purchase.

Photo of Reviewer Filip Djokic

Neutral

James B.

Role

Owner

Shop category

Health & Beauty

Shopify plan

Plus

Reviewed on

Jan 4, 2025

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

No

Importance

Valuable but not essential

What exceeded expectations

The product suggested for selling with AI has been good.

What was disappointing

Confused customers with subscriptions vs. one-time purchase.

Frequently asked questions about Rebuy

Is Rebuy worth it?

75% of 18 verified Shopify merchants are satisfied with Rebuy, with several reporting substantial AOV gains. The main reservation is how much setup work it takes to get there.

Does Rebuy have a free plan?

There's a free plan and paid pricing from $25/month based on usage. Some reviewers note commission on attributed sales, and several say it's poor value if you only use one or two widgets.

What are the main complaints about Rebuy?

A technical, time-consuming setup is the most common, followed by secondary features like smart search feeling unfinished, cost at scale, and occasional site speed impact.

Does Rebuy integrate well with Shopify?

Yes — it works with Shopify Checkout, customer accounts and Shopify Flow, and connects to Klaviyo, Recharge, Attentive, Okendo, Malomo and Route.

What is the best Rebuy alternative?

AfterSell is the alternative merchants on our panel mention for post-purchase upsells specifically, and Shopify Bundles covers basic bundling without Rebuy's configuration overhead.

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