Purity Products is a 33-year-old, family-founded DTC supplement brand based in Plainview, NY. We're looking for an Ecommerce Specialist to work alongside our Ecommerce Manager on the day-to-day operations of two DTC supplement brands — Purity Products and Cheerific.
You ship the work. You see what it does.
Some ecommerce roles have you filing tickets and waiting on an agency. This one doesn't. At Purity Products, you'll build the landing pages, write the Liquid, run the tests, and watch the conversion numbers move across two growing DTC supplement brands: Purity Products and Cheerific.
We're a family-founded brand that has been making supplements for 33 years. Our in-house growth team is small and moves fast, so your ideas don't sit in a backlog. If you spot a drop-off in the funnel on Tuesday, you could have a test live by Thursday.
Location: Plainview, NY — Hybrid (3 days on-site/2 days remote)
Employment Type: Full-Time
Compensation: $80,000-$90,000 based on Experience
Benefits: Full benefits package (medical, dental, vision, life, AD&D, 401k)
What you'll own
The storefront
Run day-to-day Shopify operations for both brand sites
Do custom theme development: Liquid, CSS/JS, and section and template customization in Online Store 2.0
Build marketing and product landing pages end to end in Replo, including buy boxes connected to real variants and selling plans
Keep our app stack running well (Rebuy, Aftersell, Videowise, subscription apps and more), and fix problems yourself when they come up
Track down broken links, layout bugs and tracking gaps (GTM, pixels, event firing) before they cost us sales
Conversion, the fun part
Launch A/B tests and landing page variants, then roll out the winners
Bring your own test ideas, drawn from analytics, session recordings and funnel data. Don't just build what you're handed.
Watch the data for anomalies and drop-offs, and raise a flag when you see one
QA every page, offer and funnel on desktop and mobile before it goes live
The team
Work directly with our Ecommerce Manager to set priorities and get things shipped
Write down what you learn so the team gets faster over time
You'll do well here if you have
3–5 years of hands-on Shopify experience (theme editor, Liquid, OS 2.0)
Real CRO experience: you've launched tests, iterated on pages, and can read the results
Experience with Replo or a similar page builder
HTML/CSS/JS skills for custom theme and page work
Working knowledge of GTM, pixels, and debugging ecommerce tracking and attribution
Comfort setting up and troubleshooting Shopify apps on your own
A sharp eye for detail, and the ability to handle several requests at once while priorities shift
Bonus points
You build with AI. If you've shipped landing pages using Claude Code, Cursor or a similar tool, show us. We want to see it.
A DTC, supplement or wellness ecommerce background
Experience with subscriptions, selling plans and recurring-revenue funnels
What We Offer
Performance bonus opportunity
Full Benefits Package: Medical, dental, vision, and 401(k)
Real ownership of a growing CRO program
Multiple brands, meaningful traffic, and visible business impact
A collaborative, supportive team environment
Purity Products is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
