Verified Reviews
Smile: Loyalty & Rewards
Rating
98% Recommended
(30 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
Verified Reviews
Smile: Loyalty & Rewards
Rating
98% Recommended
(30 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.
Smile.io powers loyalty, referrals, and VIP rewards programs that help increase sales and repeat purchases, save on acquisition costs, and boost brand loyalty. Creating a loyalty program with Smile takes only minutes—no coding required! Managing loyalty with Smile is effortless, including easy integrations with your favorite apps. If you need help, you’re supported by a team of experts who can help with everything from technical questions to rewards and loyalty best practices for your business.
Categories
Email Marketing
SMS Marketing
Works with
Checkout
Customer Accounts
Shopify Flow
Aftership
Gorgias
Meta Advertising
Recharge
TikTok Advertising
Typeform
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Overall satisfaction
Very Satisfied
Mar 31, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
I love the integration with Klaviyo! I've been able to leverage both apps for some of my clients (I also freelance helping merchants with their Klaviyo strategy and setup). I also appreciate that they have a Free option that does a surprising amount to offer rewards for my customers.
What was disappointing
I think offering a paid tier option for the micro businesses. However, I will say of most of the rewards apps out there, smile.io is decently priced and offers a lot.
Overall satisfaction
Very Satisfied
Mar 31, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
I love the integration with Klaviyo! I've been able to leverage both apps for some of my clients (I also freelance helping merchants with their Klaviyo strategy and setup). I also appreciate that they have a Free option that does a surprising amount to offer rewards for my customers.
What was disappointing
I think offering a paid tier option for the micro businesses. However, I will say of most of the rewards apps out there, smile.io is decently priced and offers a lot.
Overall satisfaction
Very Satisfied
Jan 8, 2026
Years of use:
2-3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
The customer service team has been phenomenal when I have had any issues!
What was disappointing
It isn’t possible to exclude orders from the total count even if the customers have been excluded from the rewards program. However, their customer success team has been very generous is working with us on this issue!
Overall satisfaction
Very Satisfied
Jan 8, 2026
Years of use:
2-3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
The customer service team has been phenomenal when I have had any issues!
What was disappointing
It isn’t possible to exclude orders from the total count even if the customers have been excluded from the rewards program. However, their customer success team has been very generous is working with us on this issue!
Willard C.
E-commerce Manager,
Health and Beauty Brand
Overall satisfaction
Very Satisfied
Dec 14, 2025
Years of use:
1-2 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
Smile has been excellent at helping merchants build customer loyalty and encourage repeat purchases. I’ve been impressed by how easy it is to set up points programs, referral incentives, and tiered rewards without needing complex coding. The app’s customization options allow the loyalty program to match the store’s branding and provide a seamless experience for customers. Additionally, the reporting and analytics give clear insights into program performance, including engagement rates and the impact on repeat purchases. Overall, Smile has exceeded expectations in driving customer retention and creating meaningful incentives that positively influence long-term revenue.
What was disappointing
While Smile is powerful and flexible, the initial setup for more complex reward structures can be a bit time-consuming, especially for stores with multiple product lines or tiered programs. Some options, like combining referral and points campaigns in a single flow, could be more intuitive. If I could improve one thing, it would be to simplify the setup and management of advanced reward programs, making it quicker to implement and easier to adjust campaigns on the fly. This would allow merchants to launch and optimize loyalty initiatives faster and reduce the learning curve for teams managing the program.
Overall satisfaction
Very Satisfied
Dec 14, 2025
Years of use:
1-2 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
Smile has been excellent at helping merchants build customer loyalty and encourage repeat purchases. I’ve been impressed by how easy it is to set up points programs, referral incentives, and tiered rewards without needing complex coding. The app’s customization options allow the loyalty program to match the store’s branding and provide a seamless experience for customers. Additionally, the reporting and analytics give clear insights into program performance, including engagement rates and the impact on repeat purchases. Overall, Smile has exceeded expectations in driving customer retention and creating meaningful incentives that positively influence long-term revenue.
What was disappointing
While Smile is powerful and flexible, the initial setup for more complex reward structures can be a bit time-consuming, especially for stores with multiple product lines or tiered programs. Some options, like combining referral and points campaigns in a single flow, could be more intuitive. If I could improve one thing, it would be to simplify the setup and management of advanced reward programs, making it quicker to implement and easier to adjust campaigns on the fly. This would allow merchants to launch and optimize loyalty initiatives faster and reduce the learning curve for teams managing the program.
Overall satisfaction
Neutral
Nov 4, 2025
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Our customers like the feature; I am sure we are not using it to its full potential.
What was disappointing
I have tried several times to get help with the app. Someone else who no longer works with us signed up, and I took over. I have questions, but have not been able to have them answered.
Overall satisfaction
Neutral
Nov 4, 2025
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Our customers like the feature; I am sure we are not using it to its full potential.
What was disappointing
I have tried several times to get help with the app. Someone else who no longer works with us signed up, and I took over. I have questions, but have not been able to have them answered.
Overall satisfaction
Neutral
Jul 6, 2025
Years of use:
Less then 1 year
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
We've had customers comment on ability to generate rewards, and I've been able to use it as promotion for becoming a customer.
What was disappointing
Referral - we've had only one successful referral, and I'm not sure why.
Overall satisfaction
Neutral
Jul 6, 2025
Years of use:
Less then 1 year
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
We've had customers comment on ability to generate rewards, and I've been able to use it as promotion for becoming a customer.
What was disappointing
Referral - we've had only one successful referral, and I'm not sure why.
