Bakeshop Digital

Remote (Canada) · Full-time employee · CAD $90,000–$120,000

Canadian residents only.

About our marketing agency

Bakeshop is a growth agency and operating partner for ecommerce brands, mostly in health, wellness and consumer goods. Our senior team brings strategy, creative, paid media, retention, site and intelligence together around each business. We’re looking for Canada’s top eCommerce strategists to join our sharp team of thinkers and creators.

The role

You’ll be the lead growth strategist for early stage and 6 to 8 DTC businesses. You’ll know each one well enough to identify, explain and act on the next biggest growth levers for each business.

This role sits above day-to-day media buying. Our team handles the work inside the ad platforms, and you’re accountable for it being right. We need strategic leadership above that: where growth comes from next, what’s holding it back, and what to do first.

What you’ll do

• Find the interesting. Work out what makes each brand worth choosing, sharpen its positioning, and direct the angles, messages and formats we make next.

• Know each business’s unit economics cold, and see the whole business picture: the offers/pricing, website, retention, inventory, category / positioning.

• Treat spend as a portfolio. Decide where the next dollar goes across products, creatives, markets, offers, and channels. This is the highest-value call you’ll make.

• Set the budget based on what the next dollar returns, and reforecast when the numbers move.

• Design offers that find margin, and know what each one does to AOV and CAC.

• Help direct creative priorities

• Steer by incrementality, not platform ROAS.

• Own the growth and profit targets, and set the quarterly plan the team builds against.

• Be the senior voice on founder calls, and say the hard thing early.

• Read an ad account well enough to see what’s really wrong, and launch or fix campaigns when needed.

• Show up in pitches as the person who’ll actually run the account.

Must-haves

• You think clearly. You understand signal from noise, your confidence matches your evidence, and you hold strong opinions loosely.

• You love marketing and are commercially curious and interested in the brands you work with.

• You write and can express your reasoning exceptionally well.

• You understand unit economics and how to price offers, and intuitively understand how AOV, CVR, CAC, LTV and margin move together.

• You come with a recommendation and a point of view, and you treat the client targets as your own.

• When you agree to something, it gets done, and clients hear from you before they have to chase.

• When you get something wrong, you own it fully and move forward.

• You stay calm and clear when a founder pushes back.

• 4+ years in DTC growth. You’ve led several brands at once, owned founder relationships yourself, and can show the numbers from a brand you grew.

Good to have

• Deep experience with Meta and Google, plus Shopify and Klaviyo.

• Measurement beyond the platform: incrementality tests, post-purchase surveys, blended reporting.

• Directing creative strategy.

We can teach our methods and systems. We can’t teach judgement.

Not every box ticked? Apply anyway. We’d rather hire a sharp thinker than judge purely on a polished CV. Tell us what you’re good at and what you’re not.

Why Bakeshop

• A portfolio of ambitious DTC brands, from early stage to around $10m in revenue.

• Room to make the calls, and the backing to stand behind them.

• A strong creative, email and dev team behind you.

• Fully remote. Real flexibility, real accountability.

• A full health and dental plan: 100% prescription drug cover, $500 a year per practitioner for therapy, physio, massage and more, vision care, dental, life insurance, travel medical cover, and TELUS Health virtual care for you and your family.