Job Title: E-Commerce Manager @ Fast-Growing DTC Wellness & Lifestyle Brand
Location: London (5 days in-office)
Job Type: Full-Time, Permanent
Salary: £35,000 - £50,000 DOE
A fast-growing, multi-category wellness and lifestyle brand is looking for an E-Commerce Manager to take full ownership of its Shopify ecosystem and drive conversion across every storefront.
The business has built a loyal, engaged customer base across several distinct product lines, with a strong brand identity and ambitious growth plans. They're now looking for someone to bring extreme ownership and obsessive attention to detail to the digital experience that sits behind that growth.
This is a hands-on, execution-first role for someone who genuinely cares about the details, site speed, UX, checkout flow, and everything in between. You'll work closely with Performance, Retention and Creative teams, manage external developers, and be the internal lead turning traffic into revenue.
If you love owning something end-to-end and want your fingerprints on every part of a growing e-commerce operation, this is a great next step.
Key Responsibilities
Own end-to-end site performance across all Shopify storefronts (US and UK), ensuring best-in-class UX, site speed and conversion across multiple product lines
Define and execute e-commerce strategy by category, campaign and traffic source, tailoring site experience, merchandising and landing pages with marketing
Run regular full-site audits to identify and resolve UX friction, checkout issues, tracking gaps and mobile vs. desktop inconsistencies; maintain documentation and QA checklists
Own end-to-end delivery of site builds and rebuilds, acting as internal lead across designers, developers and stakeholders to ship on time, on brief, and with zero critical issues
Lead CRO across all sites through structured testing of landing pages, PDPs, checkout flows and traffic-source funnels using A/B and multivariate frameworks
Build and maintain performance reporting across conversion rate, AOV, revenue by site and region, and funnel/page-level performance; translate data into clear actions for marketing and leadership
Skills & Experience Required
3+ years in DTC e-commerce, with deep hands-on Shopify experience
Proven CRO and structured experimentation experience
Experience managing sites across multiple regions or storefronts
Extremely high attention to detail, you catch things others miss
Strong grasp of analytics, attribution and what drives conversion
Why Apply?
Take full ownership of a Shopify ecosystem spanning multiple product lines and regions
Work directly with Co-founders and senior leadership in a highly collaborative environment
Join a brand with real momentum, a loyal customer base and a strong growth trajectory
High-impact role where your work directly shapes revenue and customer experience
If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
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