Cranberry Panda

E-Commerce Manager

£60,000–£70,000 + bonus

London | Hybrid – 3 days per week

We’re exclusively partnering with an established premium DTC consumer brand to hire an E-Commerce Manager as the business enters its next phase of digital growth.

This is a hands-on role with real ownership across eCommerce trading, website performance, customer experience and digital development.

The website is a critical commercial channel for the business, and you’ll be responsible for ensuring it performs commercially while delivering the premium digital experience customers expect from the brand.

Alongside day-to-day trading, there is a significant programme of eCommerce platform development and transformation underway. You’ll play an important role in shaping requirements, improving functionality and ensuring the business gets the most from its technology as the digital proposition evolves.

What you'll be doing

• Own the day-to-day performance and trading of the eCommerce website

• Manage key KPIs including revenue, conversion rate, AOV, traffic and checkout performance

• Develop and deliver the CRO and website optimisation roadmap

• Use customer behaviour and data to identify friction and commercial opportunities

• Own digital merchandising across collections, navigation, search and product discovery

• Identify opportunities across cross-sell, upsell, recommendations and personalisation

• Support ongoing eCommerce platform development and transformation

• Work closely with development partners on requirements, functionality, testing and optimisation

• Use Shopify, GA4 and other analytics tools to understand and improve performance

• Work closely with Marketing, CRM and Creative to ensure content and storytelling support the customer journey and conversion

• Identify new technology, apps and integrations that can improve the customer experience

• Help shape the longer-term eCommerce roadmap

• Manage and develop an E-Commerce Executive

What we're looking for

We’re looking for someone with strong experience managing an eCommerce website within a DTC consumer brand.

Hands-on Shopify experience is essential. Experience working on significant Shopify development, replatforming or transformation projects would be highly advantageous.

You'll also bring:

• Strong eCommerce trading and digital merchandising experience

• A good understanding of CRO, UX and experimentation

• Strong analytical capability across GA4, Shopify and website performance data

• Experience working with developers and external agencies

• An understanding of how content, creative and storytelling influence conversion

• A commercial mindset and confidence working with core eCommerce KPIs

• Strong project management skills

• Experience operating across international markets would be beneficial

You don't need to have been a Head of eCommerce or have 10+ years of experience.

We're looking for someone ambitious, curious and commercially minded who has already developed a strong DTC eCommerce skill set and is ready to take on greater ownership.

This would particularly suit someone coming from a premium, luxury, lifestyle or other brand-led DTC business, where customer experience and storytelling are as important as trading performance.

For more information or a confidential conversation, apply directly.