Wishlist King

Wishlist King Logo

Built for Shopify

Wishlist King

Rating

100

%

Recommended

(

4

reviews

)

Pricing

From $19/month. Free trial available.

Developer

Launched

30-Nov-15

Wishlist King Logo

Built for Shopify

Wishlist King

Rating

100

%

Recommended

(

4

reviews

)

Pricing

From $19/month. Free trial available.

Developer

Launched

30-Nov-15

Wishlist King Logo

Built for Shopify

Wishlist King

Rating

100

%

Recommended

(

4

reviews

)

Pricing

From $19/month. Free trial available.

Developer

Launched

30-Nov-15

Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.

Wishlist King is now Swish. New look - same great team and product!! Swish is a fully customisable, feature rich Wishlist solution for brands with ambition. We offer an entirely free setup and customisation service across all plans. Customer shopping journeys are rarely linear: Swish enables shoppers to keep track of the products they want most & helps drive conversion at the optimal moment. Increase sales & customer satisfaction with highly personalised + automated Wishlist notifications.

Categories:

Wishlists

Integrations:

Checkout, Shopify Admin, Customer Accounts, Hydrogen, Klaviyo, Markets, Search + Recommendations

Checkout, Shopify Admin, Customer Accounts, Hydrogen, Klaviyo, Markets, Search + Recommendations

Languages:

English

English

Share your knowledge with Shopify app teams & earn up to $500/session.

Share your knowledge with Shopify app teams & earn

Get paid to share your experience and influence the tools you use. Earn up to $500/session.

Last Update: Sep 01, 2026

Filter Reviews

Operator reports

100

%

Recommended

(

4

reviews

)
Photo of Reviewer Filip Djokic

Anh V.

Overall satisfaction

Very Satisfied

Role

Operations

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Oct 20, 2025

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Surprisingly, we have a high usage of Wishlists. Some brands have over 100k wishes in a month. I also liked that they were very reactive when we called out some ADA issues.

What was disappointing

They are improving the feature sets but that means higher costs.

Photo of Reviewer Filip Djokic

Very Satisfied

Anh V.

Role

Operations

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Oct 20, 2025

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Surprisingly, we have a high usage of Wishlists. Some brands have over 100k wishes in a month. I also liked that they were very reactive when we called out some ADA issues.

What was disappointing

They are improving the feature sets but that means higher costs.

Photo of Reviewer Filip Djokic

Aayush K.

Overall satisfaction

Very Satisfied

Role

Owner

Shop category

Home & Decor

Shopify plan

Grow

Reviewed on

May 24, 2025

Years of use

1-2 years

Relationship

Hands-on user

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

I sell high ticket products. So having an wishlist thing with it's pricing plan and sales support really helps me.

What was disappointing

It was analytics in starting but now it's all sorted and I love the app and it does it's job excellent

Photo of Reviewer Filip Djokic

Very Satisfied

Aayush K.

Role

Owner

Shop category

Home & Decor

Shopify plan

Grow

Reviewed on

May 24, 2025

Years of use

1-2 years

Relationship

Hands-on user

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

I sell high ticket products. So having an wishlist thing with it's pricing plan and sales support really helps me.

What was disappointing

It was analytics in starting but now it's all sorted and I love the app and it does it's job excellent

Photo of Reviewer Filip Djokic

James P.

Overall satisfaction

Very Satisfied

Role

E-commerce Manager

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Oct 22, 2024

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Valuable, easy to use, customer friendly app. No complaints or suggestions. Wishlists are a fairly straightforward feature.

What was disappointing

I understand that this is a big ask, but offering a way for customers to be gifted items from their list is a feature we would pay for.

Photo of Reviewer Filip Djokic

Very Satisfied

James P.

Role

E-commerce Manager

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Oct 22, 2024

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Valuable, easy to use, customer friendly app. No complaints or suggestions. Wishlists are a fairly straightforward feature.

What was disappointing

I understand that this is a big ask, but offering a way for customers to be gifted items from their list is a feature we would pay for.

Photo of Reviewer Filip Djokic

Victoria D.

Overall satisfaction

Very Satisfied

Role

Owner

Shop category

Fashion & Apparel

Shopify plan

Advanced

Reviewed on

Apr 11, 2024

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

I sampled a few wishlist options, and this is the one I ended up liking the best. It's easy to use, fits nicely with my site branding, and seems to work well for my customers.

What was disappointing

Have had no issues or disappointments so far. Great app!

Photo of Reviewer Filip Djokic

Very Satisfied

Victoria D.

Role

Owner

Shop category

Fashion & Apparel

Shopify plan

Advanced

Reviewed on

Apr 11, 2024

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

I sampled a few wishlist options, and this is the one I ended up liking the best. It's easy to use, fits nicely with my site branding, and seems to work well for my customers.

What was disappointing

Have had no issues or disappointments so far. Great app!