Replacing pre-purchase incentives (like a coupon code), shoppers see their CashBack eligibility throughout the purchase journey and then redeem it post purchase in a method they choose: gift cards, cash, and more to come soon. No more one-size-fits-some discounting that trades profit for revenue. Keep loyal shoppers coming back with bonus values on gift cards, give discounts to shoppers who need them to convert, and recapture revenue when shoppers who didn't need the discount don't redeem it.