Matrixify

Matrixify Logo

Built for Shopify

Matrixify

Rating

86

%

Recommended

(

22

reviews

)

Pricing

Free plan available

Developer

Launched

7-Jul-17

Matrixify Logo

Built for Shopify

Matrixify

Rating

86

%

Recommended

(

22

reviews

)

Pricing

Free plan available

Developer

Launched

7-Jul-17

Matrixify Logo

Built for Shopify

Matrixify

Rating

86

%

Recommended

(

22

reviews

)

Pricing

Free plan available

Developer

Launched

7-Jul-17

Matrixify app helps you to manage store data - bulk import, export, update and migrate.

Save time working with your store data in bulk. From small stores to large enterprises - this app can handle files up to 20 GB. Simple data updates, reports, automations - through Google Sheets, FTP servers, Excel and other data formats and channels. /ex Excelify. Export and import data for: Products, Collections, Customers, B2B Companies, Discounts, Draft Orders, Orders, Payouts, Pages, Blogs, Redirects, Activity, Files, Metaobjects, Metafields, Navigation Menus, Store Credits, Translations.

Categories:

Bulk editor, Store data importer

Integrations:

Shopify Admin, 2048 Variants, Dropbox, FTP / SFTP, Google Drive, Google Sheets, Google Shopping

Shopify Admin, 2048 Variants, Dropbox, FTP / SFTP, Google Drive, Google Sheets, Google Shopping

Core Features:

Bulk import & export · Metafields, translations & B2B data · Scheduled automated jobs · Google Sheets, Drive & FTP delivery · Field-level selection · Store migration · Large file support

Bulk import & export · Metafields, translations & B2B data · Scheduled automated jobs · Google Sheets, Drive & FTP delivery · Field-level selection · Store migration · Large file support

Languages:

English

English

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Is Matrixify worth it?

An unglamorous tool that operators call essential — it does bulk Shopify data work that native exports simply can't.

Across 22 verified merchants and agency operators, 86% are satisfied with Matrixify. The praise is specific and technical: it imports and exports data Shopify's native tools won't touch, including metafields, translations and B2B records, handles files large enough for enterprise catalogs, and lets you select exactly which fields move rather than dumping everything. Scheduled jobs to Google Drive or FTP turn it into a backup system, and reviewers rate the documentation and support among the best they've dealt with. The drawbacks fit the category. There's a genuine learning curve — several reviewers needed a few passes before trusting it — and formatting edge cases bite, particularly with nested metafields, special characters and blank cells that clear data on import. The interface looks dated, plans cover one store each, which frustrates multi-store operators, and large jobs can run slowly. None of it outweighs what the app makes possible. The verdict: unglamorous, occasionally frustrating, and the app most operators on our panel would refuse to give up.

SIGNAL FROM THE PANEL

Pros & cons from 22 verified Matrixify reviews

What merchants like

What merchants like

Handles complex bulk data

16

Excellent support & docs

7

Scheduled & automated jobs

6

Essential for large catalogs

6

Granular field control

4

Common Complaints

Common Complaints

Formatting quirks on import

7

Steep initial learning curve

6

Dated interface

3

One store per plan

2

Missing some export data

2

COST

How much does Matrixify cost?

Matrixify has a free plan, with paid tiers at $20, $50 and $200/month scaled to the volume of records you move. One thing our panel flags repeatedly: each plan covers a single store, so multi-store operators should budget per store — and test imports on a small batch first, since blank cells overwrite existing data.

Filter Reviews

Operator reports

86

%

Recommended

(

22

reviews

)

What merchants say about this app

AI SUMMARY

Merchants rely on Matrixify for complete bulk import and export control that goes beyond native Shopify, praising scheduled exports and backups, the ability to pick exactly which fields and data to move, and reliability that just works on massive, complex datasets. Support is repeatedly singled out as fast and knowledgeable. The main drawbacks are an initial learning curve, occasional metafield import quirks, blank cells overwriting data, and an interface that feels a bit dated.

Photo of Reviewer Filip Djokic

Thor B.

Overall satisfaction

Neutral

Role

Owner

Shop category

Jewelry & Accessories

Shopify plan

Advanced

Reviewed on

Jun 16, 2026

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Good for manual imports of different things like prices and fields

What was disappointing

Extremely slow at times

Photo of Reviewer Filip Djokic

Neutral

Thor B.

Role

Owner

Shop category

Jewelry & Accessories

Shopify plan

Advanced

Reviewed on

Jun 16, 2026

Years of use

1-2 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Good for manual imports of different things like prices and fields

What was disappointing

Extremely slow at times

Photo of Reviewer Filip Djokic

David C.

Overall satisfaction

Very Satisfied

Role

E-commerce Manager

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Feb 23, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

The ability to easily import/export any data entity in Shopify.

What was disappointing

Handling Metafields via filters natively

Photo of Reviewer Filip Djokic

Very Satisfied

David C.

Role

E-commerce Manager

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Feb 23, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

The ability to easily import/export any data entity in Shopify.

What was disappointing

Handling Metafields via filters natively

Photo of Reviewer Filip Djokic

Dan K.

Overall satisfaction

Very Satisfied

Role

Owner

Shop category

Toys & Games

Shopify plan

Plus

Reviewed on

Feb 14, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Can import some highly complex data into shopify that would otherwise be a nightmare - especially given how often shopify updates its api libraries.

What was disappointing

It has met all my expectations.

Photo of Reviewer Filip Djokic

Very Satisfied

Dan K.

Role

Owner

Shop category

Toys & Games

Shopify plan

Plus

Reviewed on

Feb 14, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Can import some highly complex data into shopify that would otherwise be a nightmare - especially given how often shopify updates its api libraries.

What was disappointing

It has met all my expectations.

Photo of Reviewer Filip Djokic

Dhananjay G.

Overall satisfaction

Very Satisfied

Role

E-commerce Manager

Shop category

Jewelry & Accessories

Shopify plan

Plus

Reviewed on

Jan 9, 2026

Years of use

More then 3 years

Relationship

Decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

All the report modules are excellent. This app the the backbone for our store's cataloging and product info updates.

What was disappointing

A bit expensive

Photo of Reviewer Filip Djokic

Very Satisfied

Dhananjay G.

Role

E-commerce Manager

Shop category

Jewelry & Accessories

Shopify plan

Plus

Reviewed on

Jan 9, 2026

Years of use

More then 3 years

Relationship

Decision maker

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

All the report modules are excellent. This app the the backbone for our store's cataloging and product info updates.

What was disappointing

A bit expensive

FD

Danny R.

Overall satisfaction

Neutral

Role

E-commerce Manager

Shop category

Sports & Recreation

Shopify plan

Grow

Reviewed on

Jan 4, 2026

Years of use

Less then 1 year

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Automated import is great, AI support bot is fantactic and the humant eam are great too if the AI bot can't help.

What was disappointing

It does the job it's designed to do really well. I wish there was an automated solution for transforming supplier data into a format that works with Matrixify (e.g. we get CSV's in weird formats from suppliers every day, I'd like to set up which columns are which once and just let it run.

FD

Neutral

Danny R.

Role

E-commerce Manager

Shop category

Sports & Recreation

Shopify plan

Grow

Reviewed on

Jan 4, 2026

Years of use

Less then 1 year

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Automated import is great, AI support bot is fantactic and the humant eam are great too if the AI bot can't help.

What was disappointing

It does the job it's designed to do really well. I wish there was an automated solution for transforming supplier data into a format that works with Matrixify (e.g. we get CSV's in weird formats from suppliers every day, I'd like to set up which columns are which once and just let it run.

Photo of Reviewer Filip Djokic

Matt H.

Overall satisfaction

Very Satisfied

Role

Owner

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Jan 2, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

So much easier than shopify imports and exports, granular level detail and always what I need

What was disappointing

Can't think of any unmet expectations, but the app hasn't ideated or created anything new in years, room for a better UI/faster company to come in.

Photo of Reviewer Filip Djokic

Very Satisfied

Matt H.

Role

Owner

Shop category

Fashion & Apparel

Shopify plan

Plus

Reviewed on

Jan 2, 2026

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

So much easier than shopify imports and exports, granular level detail and always what I need

What was disappointing

Can't think of any unmet expectations, but the app hasn't ideated or created anything new in years, room for a better UI/faster company to come in.

Photo of Reviewer Filip Djokic

Jefferson S.

Overall satisfaction

Neutral

Role

E-commerce Manager

Shop category

Toys & Games

Shopify plan

Plus

Reviewed on

Nov 29, 2025

Years of use

1-2 years

Relationship

Hands-on user

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Great customisation in the reporting and love the scheduling

What was disappointing

Not overly easy to use

Photo of Reviewer Filip Djokic

Neutral

Jefferson S.

Role

E-commerce Manager

Shop category

Toys & Games

Shopify plan

Plus

Reviewed on

Nov 29, 2025

Years of use

1-2 years

Relationship

Hands-on user

Still using this tool

Yes

Importance

Valuable but not essential

What exceeded expectations

Great customisation in the reporting and love the scheduling

What was disappointing

Not overly easy to use

Photo of Reviewer Filip Djokic

Russell B.

Overall satisfaction

Very Satisfied

Role

E-commerce Manager

Shop category

Business Equipment

Shopify plan

Plus

Reviewed on

Oct 28, 2025

Years of use

2-3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Support for special characters is crucial to our metadata needs! We have thousands of products with characters that are always broken by Shopify's native data exports. The ability to schedule imports is also crucial to our price increase strategy. Just awesome all around!

What was disappointing

The only thing I'm unclear on is automation capabilities. I would need to look into what's possible.

Photo of Reviewer Filip Djokic

Very Satisfied

Russell B.

Role

E-commerce Manager

Shop category

Business Equipment

Shopify plan

Plus

Reviewed on

Oct 28, 2025

Years of use

2-3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Support for special characters is crucial to our metadata needs! We have thousands of products with characters that are always broken by Shopify's native data exports. The ability to schedule imports is also crucial to our price increase strategy. Just awesome all around!

What was disappointing

The only thing I'm unclear on is automation capabilities. I would need to look into what's possible.

Photo of Reviewer Filip Djokic

Christy H.

Overall satisfaction

Very Satisfied

Role

Owner

Shop category

Arts & Crafts

Shopify plan

Basic

Reviewed on

Oct 7, 2025

Years of use

2-3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

I don't know how we lived without Matrixify. We have so many variants and found that it's absolutely crucial in order for us to make adjustments. One of the best products on the market for what it does!

What was disappointing

I don't know how we lived without Matrixify. We have so many variants and found that it's absolutely crucial in order for us to make adjustments. One of the best products on the market for what it does!

Photo of Reviewer Filip Djokic

Very Satisfied

Christy H.

Role

Owner

Shop category

Arts & Crafts

Shopify plan

Basic

Reviewed on

Oct 7, 2025

Years of use

2-3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

I don't know how we lived without Matrixify. We have so many variants and found that it's absolutely crucial in order for us to make adjustments. One of the best products on the market for what it does!

What was disappointing

I don't know how we lived without Matrixify. We have so many variants and found that it's absolutely crucial in order for us to make adjustments. One of the best products on the market for what it does!

Photo of Reviewer Filip Djokic

Jacob G.

Overall satisfaction

Very Satisfied

Role

E-commerce Manager

Shop category

Home & Decor

Shopify plan

Plus

Reviewed on

Aug 7, 2025

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Matrixify is an essential tool in our Shopify Plus tech stack. It handles complex import/export jobs flawlessly — products, collections, customers, metafields, orders — all in one platform. It’s incredibly fast, well-documented, and the logging/preview features give peace of mind for large changes. Their support team is also top-notch and responsive when needed.

What was disappointing

There’s very little to complain about. The UI could use a bit of modern polish, but functionally it’s rock solid. Occasionally, it requires some trial and error to get formatting perfect on more complex templates, especially when working with nested metafields or advanced filtering. But overall, it's best-in-class.

Photo of Reviewer Filip Djokic

Very Satisfied

Jacob G.

Role

E-commerce Manager

Shop category

Home & Decor

Shopify plan

Plus

Reviewed on

Aug 7, 2025

Years of use

More then 3 years

Relationship

User and decision maker

Still using this tool

Yes

Importance

Critical for me to do my job

What exceeded expectations

Matrixify is an essential tool in our Shopify Plus tech stack. It handles complex import/export jobs flawlessly — products, collections, customers, metafields, orders — all in one platform. It’s incredibly fast, well-documented, and the logging/preview features give peace of mind for large changes. Their support team is also top-notch and responsive when needed.

What was disappointing

There’s very little to complain about. The UI could use a bit of modern polish, but functionally it’s rock solid. Occasionally, it requires some trial and error to get formatting perfect on more complex templates, especially when working with nested metafields or advanced filtering. But overall, it's best-in-class.

Frequently asked questions about Matrixify

Is Matrixify worth it?

86% of 22 verified Shopify merchants and agencies are satisfied with Matrixify. Reviewers describe it as essential infrastructure for stores with large or complex catalogs.

Does Matrixify have a free plan?

There's a free plan, with paid tiers at $20, $50 and $200/month based on record volume. Each plan covers one store, which multi-store operators cite as a cost consideration.

What are the main complaints about Matrixify?

A steep initial learning curve, formatting quirks with metafields and special characters, a dated interface, and one-store-per-plan licensing are the recurring points.

Does Matrixify work with Shopify exports and Google Sheets?

Yes — it goes well beyond native Shopify exports, covering metafields, translations, metaobjects and B2B data, and delivers scheduled jobs to Google Sheets, Google Drive, Dropbox or FTP.

What is the best Matrixify alternative?

Merchants on our panel mainly compare it to Shopify's built-in CSV export, which reviewers describe as far more limited; there's no direct like-for-like alternative on our site.

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