Helium Customer Fields is your one-stop shop to collect and manage customer information. Create unique registration forms for different customer groups, and collect first-party data from customers such as birthday, pet's name, VAT/Tax ID, etc. All customer data is synced with Shopify fields and/or customer metafields. Personalize forms with rules and variables, or tag customers automatically based on form input. Use our integrations to sync customer data with your business/marketing tools.