How 21 Interviews With Their Target ICP Reshaped Recart's Product Strategy

Recart, an SMS marketing and one-click popup platform built for Shopify and DTC brands, needed direct feedback from qualified Shopify merchants to guide the launch of OneClick Opt-in, its single-tap popup product. Using app store research, Recart moved from cold outreach that brands didn't trust to a pool of vetted, ready participants, completing 3 projects and 21 interviews over the past year, with participants rating their experience with Recart's researcher 100% Excellent.