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How Loox Validated a New Video-Reviews Product With On-Demand Shopify Merchant Research

Loox, a Shopify social-proof app used by 135,000+ merchants, needed fast, high-quality conversations with real merchants to validate a new visual social-proof and video-reviews product, its idea, pricing, and initial offering. Using app store research, Loox moved from low-response email blasts to booking vetted merchant research calls within days, completing 4 projects and 75 calls with a 98% Excellent researcher rating.

4

Completed Projects

4

Completed Projects

75

Completed Sessions

75

Completed Sessions

95%

Participant Quality Score

95%

Participant Quality Score

RELEVANT FOR

Relevant for: Shopify app teams validating new products and pricing, product and operations leaders, researchers who need fast access to a specific merchant ICP.

CHALLENGE

Why Email Blasts Couldn't Deliver the Merchant Conversations Loox Needed

Loox's team relied on outreach like email blasts to reach Shopify merchants for product feedback. Response rates were low, follow-up took weeks, and the merchants who did reply weren't always a fit for the questions being asked, a problem that mattered more than ever as Loox set out to validate an entirely new product direction.

"To refine our approach, we built cohorts through filtering our existing customer base across different criteria."

SOLUTION

How Loox Booked Vetted Merchant Calls in Days, Not Weeks

Loox started posting research projects directly on app store research, describing exactly who they needed to speak with, and vetted merchants matching those criteria could book a session directly, cutting out the outreach cycle entirely.

Sessions could be booked within days of a project going live, and because merchants were pre-vetted, conversations started at the substance of the question instead of qualifying who was on the call.

The team targeted precisely by profile: merchants who leverage reviews and UGC in their marketing, agencies that help brands use social proof, and brands growing through referrals, affiliates, and word-of-mouth.

"The platform has transformed the way we conduct research, allowing us to focus more on strategic insights and less on logistical hurdles."

RESULTS

What 75 Merchant Calls Told Loox About Its New Product

Over the course of the engagement, Loox used app store research to validate the idea, pitch, pricing, and initial offering for a new way to generate visual social proof and authentic video reviews, running product-feedback, idea-validation, and usability-testing sessions with the exact merchants who'd use it.

Across 4 completed projects and 75 calls, Natasha's work as a researcher earned a 98% Excellent rating with a 62% response rate, replacing a slow email process with an on-demand pipeline for real product decisions.

"This leads to a more efficient and effective conversation, as both parties are on the same page."

FAQ

FAQ

How did Loox recruit Shopify merchants for research?

How fast could Loox book a research call?

What results did Loox get?

Who at Loox used app store research, and for what?

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Book a Discovery Call

with our founder

Open a Free Account

Book a Discovery Call

with our founder

Open a Free Account

Book a Discovery Call

with our founder

How did Loox recruit Shopify merchants for research?

How fast could Loox book a research call?

What results did Loox get?

Who at Loox used app store research, and for what?

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