How Grid & Pixel Sharpened Its Sales Strategy With 259 Shopify Merchant Interviews
Grid & Pixel, a Shopify app that automates Klaviyo email and SMS marketing for brand owners, needed to reach the right decision-makers to validate new features and optimize its sales strategy. Using app store research, the team moved from relying on existing customers and beta testers to connecting with eager, vetted Shopify brand owners in days, completing 6 projects and 259 calls with a 95% Excellent researcher rating and an 87% response rate.
Shopify app teams validating features and messaging, founders running sales discovery, researchers who need fast access to a specific ICP (here, Klaviyo users).
