How Curvature Made Two Major Product Pivots From Shopify Merchant Research
Curvature, an AI-powered price-experiments app that lets any Shopify merchant run statistically robust pricing tests without messy theme changes, needed to keep its product aligned with how merchants actually work. Using app store research, Curvature moved from low-volume cold outreach to a large pool of vetted, relevant participants, completing 12 projects and 69 calls with a 93% Excellent researcher rating, and made two major product pivots it couldn't have reached otherwise.
Relevant for early-stage founders aligning product to merchant workflows, Shopify app teams researching pricing and CRO, researchers who need high-quality participants filtered by role and Shopify plan.
