Blu Digital

My client is seeking a Head of Digital to lead its ecommerce function, developing and executing strategies that deliver accelerated revenue growth, profitability and an exceptional customer experience. This is an exciting opportunity for a commercially driven digital leader to take full ownership of a priority channel, shaping its future growth across the UK and international markets.

You’ll be responsible for managing the full DTC P&L, overseeing ecommerce trading, paid media, CRM, CRO and digital performance. Working closely with marketing, creative, operations and finance teams, you’ll develop annual growth plans, manage budgets and forecasting, and identify opportunities to improve customer acquisition, retention and conversion. You'll also lead and develop the DTC team, optimise the Shopify platform, drive personalisation and loyalty initiatives, and work alongside the wider brand team on creative, content and social commerce strategies.

The ideal candidate will have experience in ecommerce, ideally within a premium consumer, beauty, wellness or lifestyle brand. Strong commercial acumen, proven P&L ownership and experience leading high-performing teams are essential. You'll have an excellent understanding of Shopify Plus, paid media, CRM, CRO and ecommerce trading, alongside advanced Excel and Google Analytics capabilities. Experience working with platforms such as Klaviyo, Triple Whale and GA4, combined with an entrepreneurial mindset and a track record of delivering profitable DTC growth, will set you apart.