The Sauna Place

The Sauna Place is a fast-growing luxury sauna and home wellness company. We design, build, and sell premium saunas, steam solutions, cold plunges, and full wellness spaces—combining craftsmanship, design, and modern customer experience across three brands: The Sauna Place, Heritage Sauna, and Cedro Custom.

Please note—while this role is remote, it does require monthly travel to our HQ in Tennessee.

We're hiring for an e-commerce lead, a key hire reporting directly to our VP of Growth, to take full ownership of our digital storefront projects. You will own product management and site conversion KPIs, on-site merchandising, and manage a small content team that helps power it all. This is not a web marketing coordinator job. This is hands-on Shopify leadership, direct ownership of conversion outcomes, and the chance to build the web function into something that compounds.

If you are a hands-on ecommerce operator, this is your chance to help build the next great American wellness brand and become the person who makes our digital storefront into an industry-leading experience.

What You Will Own

• Conversion rate. Maintain and grow the conversion rate on the Sauna Place site, partnering with growth marketing on testing and optimization

• User experience. From site navigation to product collection formatting—and everything in between—you will think customer-first as we optimize for conversion and retention

• Technical site health. Page speed, Core Web Vitals, broken links, schema, and analytics tagging across GA4, GTM, and ad pixels

• Product and merchandising content. New product launches, site merchandising, listing accuracy, on-page SEO, and the throughput of the content team

• Roadmap. What ships next, what does not, and why

What You Bring

Required:

• 5+ years owning ecommerce or content-driven sites with measurable conversion impact

• Hands-on Shopify expertise. Theme architecture, Liquid, app ecosystem, Storefront API familiarity

• Demonstrated CRV ownership with concrete results you can speak to

• Analytics fluency. GA4, GTM, attribution basics, A/B testing

• Experience managing content or creative contractors

• Comfort working AI-assisted. We use Claude, ChatGPT, and Cursor heavily for build work

Nice to have:

• Hands-on Squarespace experience

• DTC or specialty retail experience—bonus points if already in the wellness industry

• Technical SEO depth (schema, site architecture, Core Web Vitals)

Role Logistics

• Location: Remote hybrid; can be located anywhere in the US but does require monthly travel.

• Travel Requirement: Monthly travel to Cookeville, TN to work with the rest of the growth team

• Compensation: $90,000 to $120,000 base DOE, plus company bonus

• Reports to: VP of Growth

How to Apply:

All applicants should use our Tally link to apply here: https://tally.so/r/kdxggM