MINA BAIE

E-commerce & CRO Lead

About Mina Baie

Mina Baie is a fast-growing fashion e-commerce brand serving women across every stage of motherhood. We design elevated, functional pieces that combine luxury, utility, and timeless style.

Description

Ecommerce & CRO Lead

Mina Baie | Internal Hiring Description

Location: Downtown Los Angeles, CA

Reports to: VP of Marketing

Base Salary: $135,000–$155,000 + performance bonus

Role Overview

Mina Baie is seeking a commercially minded Senior Manager, Ecommerce & CRO to own the on-site customer experience, Shopify Plus execution, and conversion optimization. This role is accountable for improving site conversion, checkout performance, revenue per session, and platform reliability.

The Senior Manager will lead the CRO roadmap, testing, analytics, and development partners while ensuring product launches and promotions execute flawlessly. Working closely with Growth, CRM & Retention, Creative, and Operations, this role turns qualified traffic into profitable revenue while protecting Mina Baie’s premium brand experience.

This is a hands-on role requiring strong commercial judgment, analytical rigor, technical fluency, and clear ownership of digital commerce execution.

Key Responsibilities

Ecommerce & Conversion Rate Optimization

• Own on-site conversion performance, checkout completion, funnel health, and revenue-per-session improvement.

• Build and manage a prioritized CRO roadmap based on customer behavior, business impact, and testing opportunities.

• Develop and execute statistically valid A/B tests across product detail pages, collection pages, cart, checkout, and other key customer journeys.

• Use analytics, heatmaps, session recordings, and customer feedback to identify friction and develop testable hypotheses.

• Evaluate test results, document learnings, and translate findings into prioritized improvements.

• Balance conversion opportunities with customer experience and Mina Baie’s premium brand positioning.

Shopify Plus & Site Execution

• Own Shopify Plus performance, stability, usability, and scalability.

• Manage site updates and on-site implementation for product launches, pre-orders, collections, promotions, and merchandising changes.

• Own site readiness, launch QA, inventory display logic, back-in-stock flows, and out-of-stock messaging.

• Prioritize site speed, mobile experience, navigation, site architecture, and technical UX improvements.

• Scope and coordinate custom functionality, app integrations, and development work with internal and external technical partners.

• Maintain reliable site operations and minimize revenue-impacting issues during launches and high-traffic periods.

Analytics, Reporting & Commercial Insights

• Monitor site performance and proactively identify conversion issues and revenue opportunities.

• Own reporting for site sessions, conversion rate, average order value (AOV), checkout performance, and revenue per session.

• Lead regular performance readouts and maintain a clear dashboard connecting site performance to business outcomes.

• Analyze customer behavior, traffic quality, funnel drop-off, and seasonal trends to identify opportunities.

• Provide data-backed recommendations on site experience, merchandising, promotions, and other conversion-related decisions.

• Establish consistent measurement practices and collaborate with Growth and CRM & Retention on shared metrics and attribution assumptions.

Agency & Vendor Management

• Lead relationships with CRO, development, and relevant technical SEO partners.

• Establish clear priorities, testing standards, timelines, and performance expectations.

• Ensure agency recommendations are commercially grounded and aligned with business priorities.

• Evaluate tools, platforms, and integrations based on measurable impact, cost, and operational needs.

• Coordinate agency work to improve execution quality, testing velocity, and accountability.

Cross-Functional Collaboration

• Partner with Growth Marketing to improve the post-click experience and landing-page performance. Growth owns paid acquisition strategy, spend, messaging, and traffic quality; Ecommerce owns on-site structure, usability, technical execution, and conversion optimization.

• Share responsibility with Growth for improving revenue per session and overall performance across the acquisition-to-conversion journey.

• Partner with CRM & Retention on customer behavior insights and relevant on-site personalization opportunities. CRM & Retention owns lifecycle strategy, customer segmentation, and retention communications.

• Work with the Creative Director to ensure site and conversion improvements support Mina Baie’s brand identity and creative standards.

• Collaborate with Customer Experience to identify and resolve friction surfaced through customer feedback.

• Align with Operations on inventory visibility, fulfillment messaging, launch readiness, and site-related operational requirements.

• Coordinate with the VP of Marketing and relevant stakeholders on priorities, resources, and material site changes.

Qualifications

• 5+ years of ecommerce experience with direct ownership of conversion and revenue performance.

• Proven experience optimizing Shopify Plus for a scaled direct-to-consumer business, ideally at $20M+ in annual revenue.

• Demonstrated ability to build and execute statistically valid A/B tests at meaningful traffic volumes.

• Strong understanding of ecommerce funnels across paid, organic, and retention-driven traffic.

• Commercial judgment and the ability to prioritize initiatives based on customer impact, revenue potential, and implementation effort.

• Experience managing external agencies and technical partners.

• Ability to balance conversion performance with a premium, brand-led customer experience.

• Strong project management skills and the ability to lead cross-functional work without direct authority over every contributor.

Technical & Analytical Capabilities

• Strong Shopify Plus knowledge, including Shopify 2.0 architecture, site merchandising, and app integrations.

• Advanced Excel or Google Sheets skills for analysis, modeling, and reporting.

• Proficiency with GA4, Shopify Analytics, heatmapping, session replay, and funnel-analysis tools.

• Hands-on experience with CRO and experimentation platforms, such as Optimizely or VW