R2 Global
Director of DTC Growth
61 applicants
On-site
Full-time
Miami-Fort Lauderdale Area
$150K/yr - $200K/yr
Industry
IT Services and IT Consulting
Company Type
Agency
Seniority
Director
Benefits found in the post
Benefits the company mentioned in the job description.
401(k)
Dental insurance
Vision insurance
PTO
Bonus
Is this job right for you?
Five requirements pulled from the posting.
1.Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
2.10+ years of progressive experience in eCommerce, with at least 5 years in a senior leadership role
3.Expert knowledge of DTC platforms from scratch, particularly on Shopify.
4.Experience launching subscription programmes.
5.Strong understanding of digital marketing, UX/UI, analytics, and omnichannel commerce.
Questions you can expect in the interview
Drawn from this posting. None of them repeat on another job.
1.The posting asks for expert knowledge of building DTC on Shopify from scratch. What would you set up in the first 90 days, and what would you deliberately wait on?
2.You would launch and run subscription programmes. Tell us about a subscription programme you launched and what drove churn.
3.You would oversee A/B testing and personalisation. How do you prioritise tests when traffic is limited?
4.You would build an ecommerce team across digital marketing, content and operations. Which role do you hire first, and why?
5.You report to the CMO and align ecommerce goals with business objectives. Tell us about a time an ecommerce goal conflicted with a wider business goal, and how you resolved it.
