E-Commerce Merchandiser & Performance Marketer.
Own how product shows up - and what drives the sale - across our consumer storefronts.
THE ROLE
You'll own the product side of our consumer experience - our direct-to-consumer storefronts. The heart of the role is developing the stories within our inventory: what to feature, why now - then executing them on the consumer side so the product we push is relevant, complete, scheduled, and driving sales. You'll also own the demand side: paid media, email automation, and a modern martech stack. And as our sharpest read on digital performance, you'll lend that expertise to analysis and optimization across all our platforms - wholesale included.
WHAT YOU'LL OWN
Merchandising & Content
• Present inventory cleanly and completely - accurate product data, imagery, and collections across our DTC storefronts.
• Bridge inventory and storefront - surface the right product at the right time and schedule launches, drops, and seasonal transitions.
• Keep the most relevant, in-stock, on-theme product front and centre; merchandise category and collection pages to convert.
• Develop the stories within our inventory - what to feature and why now - and brief our creative team to build them.
Demand & Performance
• Build and optimize lifecycle email in Klaviyo - welcome, browse and cart abandonment, post-purchase, win-back.
• Run and optimize paid media - Meta, Google, and paid social - against ROAS and CAC targets.
• Analyze performance across all our platforms - consumer and wholesale - and drive the optimization it points to.
• Turn the sell-through read into what we push next - including the highlights our wholesale team should lead with.
Work with AI We expect this person to be confident and competent using AI tools to make the role efficient - product copy, creative and audience iteration, analysis, and reporting. The goal is more output, faster, at a higher standard.
WHAT YOU BRING
The person we're looking for.
• 3-5+ years in e-commerce merchandising, digital marketing, or a blended DTC role.
• Hands-on Shopify - merchandising, collections, product data, and theme content.
• Klaviyo (or a comparable ESP) and a modern marketing-tech stack.
• Hands-on paid media - Meta, Google, and paid social - plus lifecycle email; you own demand, not just presentation.
• A strong eye for product presentation, plus comfort with analytics (GA4, Shopify).
• Confident, competent using AI tools in day-to-day work.
• Post-secondary education in business, marketing, or a related field - or equivalent experience.
A serious advantage
Not required — but any of these would set you apart from other applicants:
• Experience scaling a DTC brand from an early stage.
• Conversion-rate optimization or on-site A/B testing experience.
• Apparel, fashion, or premium-brand experience.
• Familiarity with ERP or inventory systems (Sage 300 an asset).
WHAT SUCCESS LOOKS LIKE - YEAR ONE
Our storefronts are cleaner, more complete, and convert better than they do today.
You're driving real, growing traffic to our consumer storefronts.
You can point to the sales you moved - and the merchandising and campaigns that moved them.
ABOUT THROAT THREADS APPAREL
Throat Threads Apparel is a leading distributor of famous apparel, footwear, and accessory brands - a five-time Profit 100 company, 32 years in business. We think of ourselves as a 32-year-old startup, and we're building our own direct-to-consumer business around premium menswear brands, with storefronts across the US and Canada - this role helps shape it from the ground up.
WHY YOU'LL LOVE WORKING HERE
Competitive salary and a full extended health package - vision, dental, critical illness, wellness benefits and access to a virtual health-care platform.
Monday-Friday, 8:30am-5:00pm, with an optional hybrid schedule after training and probation.
A talented, driven team that's focused on growing, innovating, and caring about people.
HOW TO APPLY
Join our team - and be part of our success email ssousa@throatthreads.com
