Targeting and Recruiting
What roles can I target on app store research?
Before starting a project, consider the ideal role your participant should play on a Shopify store. Their role will determine their background and skill set. Are you targeting decision makers or focusing on the day-to-day routine of someone who will use your app to identify their true pain points?
These are the roles we have in participants' dashboards.
Owner
Ecommerce Manager
Operations
Finance
Marketing
Human Resources
Developer
Customer Service
Other
A few key things to note:
You can pre-select participants based on their role only if you are on Pro or Plus subscription.
With the Pro and Plus subscription plans, you can easily target multiple roles simultaneously.
Author
Jonathan Kennedy
Founder at appstoreresearch
Jonathan Kennedy is the founder of app store research and shopexperts, platforms that connect operators, founders, and experts across the Shopify ecosystem to drive better decisions, product development, and growth.
Reviewed by
Filip Djokic
Product Designer at appstoreresearch.com
Filip is a Product and UI/UX Designer with over 10 years of experience in digital product design. With a strong background in the Shopify ecosystem, he focuses on improving user experiences and turning merchant insights into better product decisions at appstoreresearch.