How to create a project

Hello and welcome to our project creation tutorial! After registering on our website, you’ll land on the main dashboard. Here’s a step-by-step guide to help you create and manage your project.

1. Creating a Project

Creating a project on app store research is the first step to connecting with the right participants for your research. Follow these steps to set up your project quickly and effectively.

Step 1: Choose your audience

Click the Create Project button to get started.

• Select the audience characteristics and settings that best fit your study.

• As you adjust these filters, the Number of Qualified Participants will update in real time.

Best Practice: Keep your pool broad. Aim for at least 100 qualified participants to ensure strong variety.

You can always add screening questions later to narrow down applicants who are the best match.

Step 2: Add a title and description

Next, create a clear title and description for your project.

This step is essential to attract the right participants. A well-written title and description will help your project stand out and ensure applicants understand what your study is about.

📘 See our Guidelines for crafting effective titles and descriptions for your project ➞
(includes real examples to get you started)

Step 3: Choose the number of open interview slots

You’ll now see the question:
“How many participants would you like to interview?”

This controls how many open slots your project has — not the total number of interviews you’re locked into.

Slot limits by plan:

• Pay-As-You-Go: up to 5 open slots

• Pro & Plus: up to 10 open slots

Step 4: Understand how slots and applications work

Open slots determine how many participants can apply — but you’re always in control of who you actually interview.

Pay-As-You-Go

• Each slot receives 2× applications

• Example:

  • 5 open slots → 10 applications

• You can accept or decline applicants

• When you decline someone, that slot opens up again and new applications can come in

• This means you can run up to 10 interviews within the same project, even though you only started with 5 slots

If you need more volume at once, consider upgrading to Pro or Plus.

Pro & Plus

• Each slot receives 3× applications

• Example:

  • 10 open slots → 30 potential applications

• As you accept or decline participants, additional applications can continue to come in

This setup gives you more flexibility, faster recruiting, and more choice without creating multiple projects.

2. Subscription Options

If you’re on a subscription plan, you’ll have access to the Participants tab. This feature allows you to pre-select participants based on your project criteria and invite them directly.

Note: This option is not available with the Pay-as-you-go plan.

📘 What are the benefits of upgrading to Pro or Plus? ➞

3. Approval Process

Once you create a project, it goes through an approval process by our admin team. After approval, the project status changes from Pending to In Progress. This step helps ensure that no important details are missed. Once approved, your project becomes visible to participants and they can start applying.

If your project is moved back to Draft, it means the admin is requesting additional information or a small edit. You’ll receive details by email. When you’re ready, update the project and resubmit it for approval.

4. Review, select, and schedule interviews

Once applications start coming in:

• Review participant profiles

• Accept the best matches

• Decline others to free up slots

• Schedule interviews directly with selected participants

You’re never required to fill all slots — you can run more or fewer interviews based on your needs.

To review applicants, open your project details page. There, you’ll see a list of all submitted applications. Click on a participant’s name to view their profile, which includes:

• Skills and expertise

• App stack

• Answers to screening questions

• Reviews from other researchers

5. Accepting Participants

When you find a suitable participant, click Select. A message will automatically be sent via chat, and the participant will receive an invitation to book a call based on your availability.

6. Communication

Use the chat feature to communicate directly with participants. This is the best space to ask questions, clarify details, or provide instructions.

7. Participant Status

Submitted – The participant has expressed interest and applied to your research.

Selected – The participant has been approved as a good fit for your study.

Awaiting Payment – The participant has completed a call and is waiting for payment to be released.

Completed – The participant has received payment in full.

Expired – Applications that are not reviewed within 7 days will automatically expire.

That’s it! 🎉 You’re ready to start your research.