Verified Reviews
Klaviyo: Email Marketing & SMS
Rating
98% Recommended
(207 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
Verified Reviews
Klaviyo: Email Marketing & SMS
Rating
98% Recommended
(207 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.
Go beyond the basics with highly targeted, personalized emails and texts that drive sales for your store and power smarter digital relationships. Easily centralize your data from 350+ integrations and use it instantly to connect seamlessly with customers across all of your channels. Start fast and continually improve with built in AI tools, proven email & automation templates, peer benchmarks, and on-demand and live assistance. All with a single login.
Categories
Email Marketing
SMS Marketing
Works with
Checkout
Customer Accounts
Shopify Flow
Aftership
Gorgias
Meta Advertising
Recharge
TikTok Advertising
Typeform
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Overall satisfaction
Very Satisfied
Jun 22, 2026
Years of use:
1-2 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Klaviyo has been one of the most important tools for managing email and SMS marketing across my e-commerce brands. I use it to create automated flows, segment customers, recover abandoned checkouts, welcome new subscribers, and improve repeat purchases. The integration with Shopify is very strong, and the reporting helps me understand which campaigns and flows are generating revenue. I also appreciate the flexibility of the segmentation tools, because they allow us to send more relevant messages based on customer behavior and purchase history.
What was disappointing
The main limitation is that the platform can become expensive as the contact list grows, especially for brands that are scaling quickly. Some reporting and attribution data can also be difficult to interpret when comparing Klaviyo results with Shopify or Meta Ads. I would improve pricing flexibility and make attribution reporting clearer, so it is easier to understand the real incremental revenue generated by each email and SMS campaign.
Overall satisfaction
Very Satisfied
Jun 22, 2026
Years of use:
1-2 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Klaviyo has been one of the most important tools for managing email and SMS marketing across my e-commerce brands. I use it to create automated flows, segment customers, recover abandoned checkouts, welcome new subscribers, and improve repeat purchases. The integration with Shopify is very strong, and the reporting helps me understand which campaigns and flows are generating revenue. I also appreciate the flexibility of the segmentation tools, because they allow us to send more relevant messages based on customer behavior and purchase history.
What was disappointing
The main limitation is that the platform can become expensive as the contact list grows, especially for brands that are scaling quickly. Some reporting and attribution data can also be difficult to interpret when comparing Klaviyo results with Shopify or Meta Ads. I would improve pricing flexibility and make attribution reporting clearer, so it is easier to understand the real incremental revenue generated by each email and SMS campaign.
Overall satisfaction
Neutral
Jun 15, 2026
Years of use:
More then 3 years
Relationship with this product:
I was the buyer, not really a user
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Good and consistent delivery, we usually don't have a lot of issues
What was disappointing
A lot of manual work to set up things
Overall satisfaction
Neutral
Jun 15, 2026
Years of use:
More then 3 years
Relationship with this product:
I was the buyer, not really a user
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
Good and consistent delivery, we usually don't have a lot of issues
What was disappointing
A lot of manual work to set up things
Overall satisfaction
Very Satisfied
Jun 4, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
how seamless and easy it is to navigate and how we can segment customer data better than any other alternative i have used.
What was disappointing
pricing is annoying as when scaling it becomes more expensive compared to other alternatives
Overall satisfaction
Very Satisfied
Jun 4, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
how seamless and easy it is to navigate and how we can segment customer data better than any other alternative i have used.
What was disappointing
pricing is annoying as when scaling it becomes more expensive compared to other alternatives
Adam D.
E-commerce Manager,
Health and Beauty Brand
Overall satisfaction
Neutral
May 13, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
It’s pretty easy to use. The templates make it easy to start building out flows and campaigns.
What was disappointing
It’s quite expensive
Overall satisfaction
Neutral
May 13, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Critical for me to do my job
What exceeded expectations
It’s pretty easy to use. The templates make it easy to start building out flows and campaigns.
What was disappointing
It’s quite expensive
Phillip R.
E-commerce Manager,
Health and Beauty Brand
Overall satisfaction
Neutral
May 3, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
The campaigns and flows creation feature is much better now that I have the AI guide. Before it was really hard.
What was disappointing
It's just very expensive, and constantly increasing, and they don't help you really groom your subscriber base.
Overall satisfaction
Neutral
May 3, 2026
Years of use:
More then 3 years
Relationship with this product:
I both used it and influenced the buying decisions
Still use this tool:
Yes
Importance:
Valuable but not essential
What exceeded expectations
The campaigns and flows creation feature is much better now that I have the AI guide. Before it was really hard.
What was disappointing
It's just very expensive, and constantly increasing, and they don't help you really groom your subscriber base.
