Tatum by Randstad

A NY based beauty/cosmetics brand is seeking an experienced VP of Ecommerce to develop and execute their Ecommerce strategy across their .com, retail.com, marketplaces, and social platforms. This is a fun brand that is vertically integrated and has an exciting growth opportunity!

The VP will lead with an ROI and data-driven insights mindset. This position demands a results-oriented approach, with a proven track record of successfully developing and scaling digital commerce programs across all channels. This role will have the ability to make changes to the org structure and agency relationships as needed.

They will own the digital storefront and drive profitable growth across DTC and third-party marketplaces, and will manage the full P&L, orchestrate complex performance marketing strategies, and bridge the gap between high-level brand vision and granular operational execution.

Core Responsibilities:

Marketplace Strategy & Amazon Operations

• Direct end-to-end commercial strategy, catalog merchandising, retail media, and day-to-day operations across Amazon (1P and 3P accounts).

• Oversee marketplace advertising programs—including Sponsored Products/Brands, Amazon DSP, and AMC analytics—to maximize channel margins and incremental return.

• Partner with Supply Chain and Finance on demand planning, inventory allocation, buy-box maintenance, and cost-to-serve improvements.

DTC P&L & Digital Flagship Growth

• Own the global DTC P&L, including revenue targets, gross margins, operating budgets, and customer acquisition economics.

• Steer website operations, digital product rollouts, promotional calendars, user experience, and ongoing A/B testing frameworks.

• Anchor digital priorities around key performance drivers: CAC, LTV, ROAS, AOV, conversion rate, and contribution margin.

Performance Marketing, CRM & Partner Management

• Guide and evaluate external agency partners across paid acquisition, retention marketing, development, and site optimization.

• Direct paid media deployment across Meta, Google, TikTok, and emerging channels, reallocating spend dynamically based on real-time efficiency metrics.

• Lead customer lifecycle marketing (Email/SMS), driving segmentation, retention workflows, and loyalty initiatives to increase repeat purchase frequency.

Social Commerce, Analytics & Organizational Leadership

• Capitalize on modern digital shopping channels, expanding presence across TikTok Shop, creator networks, and performance-based affiliate partnerships.

• Develop robust business intelligence dashboards to provide leadership with transparent, data-driven commercial readouts.

• Mentor an agile internal team and partner closely with Product, Creative, Brand Marketing, and Finance.

• Integrate practical AI tools and workflow automations to improve operational velocity, analytics, and team bandwidth.

Qualifications & Experience

• Experience: 7+ years leading e-commerce or digital omnichannel growth for high-growth consumer brands, with a demonstrated history of driving profitable scale.

• Marketplace Expertise: Deep commercial fluency in Amazon operations (1P vendor and 3P seller central), catalog management, and retail media architecture.

• P&L Leadership: Direct accountability for a sizable DTC P&L, budgeting, and performance-driven customer acquisition.

• Agency Governance: Demonstrated success managing multi-disciplinary digital agencies across performance media, retention, and tech optimization.

• Technical & Marketing Acumen: Strong command of paid acquisition channels, full-funnel attribution, email/SMS lifecycle marketing, and conversion-rate optimization (CRO).

• Operating Style: Highly analytical, hands-on operator with strong executive presence and cross-functional leadership capabilities.

• Preferred: Direct experience with Shopify Plus, TikTok Shop/affiliate commerce, and the consumer goods (CPG, lifestyle, apparel, or personal care) space. Experience leveraging AI applications for business operations is a strong plus.

Base salary could be $190-240k or more (depending on experience) plus bonus potential and benefits. Hybrid schedule.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.