Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
Join us at Karo Healthcare on our exciting journey. We're currently looking for a Social Commerce & Shopify Lead for our office in Maidenhead, UK.
What's in it for you?
Ready to turn social commerce into serious commercial growth?
We're looking for an ambitious, commercially driven digital commerce leader to take our TikTok Shop, Shopify and D2C channels to the next level.
This isn't just about managing channels. It's about building, scaling and shaping the future of e-commerce at Karo Healthcare.
You'll take ownership of channel strategy, P&L and performance, initially accelerating growth for Nutravita before expanding your impact across our international brand portfolio.
Expect real ownership, creative freedom and the opportunity to make a visible impact. You'll lead a talented team, challenge traditional ways of working and turn bold ideas into measurable commercial results in a fast-paced, entrepreneurial environment.
What you'll be doing
Shape Our Social Commerce Strategy: Lead the growth strategy for TikTok Shop and Shopify, initially focusing on Nutravita before identifying opportunities to scale across Karo's wider brand portfolio and international markets
Own Commercial Performance: Take full accountability for channel P&L, revenue, profitability and ROAS, delivering ambitious monthly and annual commercial targets
Scale TikTok Shop: Drive social commerce growth through creator and influencer outreach, content-led selling, campaign execution and performance optimisation
Accelerate Shopify & D2C Growth: Oversee end-to-end webshop performance, including trading, merchandising, customer experience, UX, conversion optimisation and fulfilment
Drive Digital Marketing Excellence: Collaborate with marketing and creative teams to deliver effective performance marketing campaigns across TikTok, Meta, PPC, SEO and CRM
Lead Cross-functional Execution: Partner with Supply Chain, Finance, Marketing, Creative and Web Development teams to align forecasting, inventory, digital campaigns and commercial priorities
Grow Marketplace Performance: Oversee wider D2C marketplace activities, supporting your team in identifying opportunities and delivering sustainable growth
Manage Agency Partnerships: Lead external agency relationships, ensuring clear objectives, strong execution and measurable results
Develop & Inspire Your Team: Lead, coach and empower a team of three, creating a high-performing, collaborative culture focused on ownership and continuous improvement
Build Future E-commerce Capabilities: Introduce new tools, processes and innovative ways of working, partnering with wider Karo teams to accelerate digital commerce growth
Requirements
Proven TikTok Shop Expertise: Demonstrable success scaling TikTok Shop sales and delivering sustained double-digit growth, ideally across multiple brands or international markets
Strong Shopify Experience: Hands-on experience managing and optimising Shopify webshops, including trading, UX, conversion, web development and overall commercial performance
Commercial & P&L Ownership: Proven accountability for e-commerce revenue, profitability, forecasting and performance against commercial targets
Digital & Performance Marketing Knowledge: Strong understanding of PPC, Meta Ads, TikTok advertising, SEO, AEO and CRM, with experience delivering measurable campaign results
Social Commerce & D2C Mindset: A deep understanding of consumer behaviour, digital customer journeys and how to convert engagement into profitable sales
Hands-on People Leadership: Experience developing and empowering teams, with a collaborative, low-ego approach and willingness to roll up your sleeves
Growth & Innovation Mindset: A track record of identifying opportunities, introducing new tools or processes and improving digital commerce performance
Cross-functional Leadership: Strong stakeholder management, communication and project management skills, with experience driving change across multiple teams
Fast-paced Environment Experience: Comfortable working in an entrepreneurial, agile environment where priorities evolve and delivering results matters
Industry Experience: Experience in FMCG, consumer healthcare, health & beauty, nutrition or other consumer-focused sectors would be advantageous
Additional Skills: International market exposure and additional European languages are a plus, but not essential
Benefits
Opportunity to create, grow and encourage new ideas in a business where your contribution matters
Competitive salary package alongside opportunities for professional development and career progression
Flexible working arrangements supporting a healthy work-life balance
Ownership of exciting, challenging projects with a direct and visible impact on our customers and the industry
A positive, collaborative and international working environment with ambitious, motivated colleagues
The entrepreneurial spirit and agility of a start-up, backed by the scale, resources and opportunities of an established international organisation
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
