JLUXLABEL

About the Company

JLUXLABEL is a Los Angeles–based women’s fashion brand built on modern minimalism and attainable luxury. As a digitally native, direct-to-consumer company, our ecommerce storefront is the primary driver of revenue, customer acquisition, and brand experience. As we scale, the performance of our site, conversion rate, AOV, and overall revenue efficiency, is critical to growth.

About the Role

As Senior Ecommerce Manager, you own the Shopify storefront as a revenue channel. You are directly accountable for site revenue, conversion rate (CVR), and AOV. This is a hands-on operator role. You are responsible for identifying opportunities, making decisions quickly, and executing improvements across the full funnel, from landing page through checkout. You will work cross-functionally with Marketing, Operations, and Customer Experience, while owning the conversion of traffic into revenue.

Who This Role Is For

You have a genuine interest in women’s fashion and how product, storytelling, and experience come together online. You pay attention to details, how a product is merchandised, how a page flows, how a checkout feels, and you’re driven to make it better.

You enjoy being in the work: testing, refining, optimizing, and seeing the direct impact of your decisions on performance. You’re not looking to manage from a distance, you want to build, improve, and own the outcome.

Expectations

• Own the site experience end-to-end, ensuring it reflects brand standards while driving a cohesive, high-converting customer journey

• Continuously improve conversion rate, AOV, and overall funnel efficiency

• Apply strong merchandising judgment to optimize product visibility, assortment, and on-site performance

• Operate with high accountability and deliver clear, measurable impact

Core Responsibilities

Revenue & Funnel Performance

• Own site revenue, CVR, and AOV end-to-end

• Diagnose funnel drop-off and implement improvements across PDP → cart →checkout

• Prioritize and execute high-impact optimizations quickly

Conversion Optimization (CRO)

• Lead and execute CRO roadmap (testing, UX improvements, iteration)

• Identify friction points and remove them decisively

• Optimize mobile-first experience across key touch points

Shopify Ownership

• Directly manage and optimize Shopify storefront

• Own site structure, navigation, and performance

• Maintain site speed, stability, and technical health

• Evaluate and implement tools that improve conversion or efficiency

Merchandising & Product Strategy

• Own on-site merchandising (collections, sorting, product visibility)

• Drive AOV, sell-through, and margin through product placement and bundling

• Align inventory, launches, and merchandising to revenue outcomes

Campaign & Launch

• ExecutionOwn on-site execution for product drops, promotions, and campaigns

• Ensure traffic lands on high-converting experiences

• QA and launch with speed and precision

Customer Journey Optimization

• Improve clarity around sizing, fit, shipping, and returns

• Leverage CX data to reduce returns and friction

• Optimize end-to-end shopping experience

Analytics & Insights

• Monitor performance across Shopify and analytics tools

• Identify trends, issues, and opportunities

• Translate data into clear actions

Qualifications

• 5+ years ecommerce experience (fashion preferred)

• Shopify expertise required

• Experience with CRO, UX, merchandising, and analytics tools

• Experience tracking and reporting on ecommerce performance and marketing effectiveness

• Familiarity with ecommerce platforms and tools such as Google Analytics 4, Shopify Analytics, Search & Merch, Tapcart, ERP, Shopify Launchpad, Excel, and Google Sheets

• Experience managing third-party tools, vendors, or platform relationships preferred

Required Skills

• Proven track record improving conversion rate and funnel performance

• Deep, hands-on Shopify experience

• Strong understanding of ecommerce KPIs (CVR, AOV, LTV, CAC)

• Ability to think strategically and execute directly

• Strong merchandising instincts (fashion/apparel preferred)

• High ownership mindset with bias for action

• Preferred Skills

• Experience managing third-party tools, vendors, or platform relationships preferred

Pay: $100,000.00 - $130,000.00 per year

What Success Looks Like (6–12 Months): Measurable lift in conversion rate and AOV, Improved checkout completion and reduced drop-off, Stronger merchandising driving higher sell-through, Faster, higher-quality campaign execution, Clear visibility into performance and growth levers.

Equal Opportunity Statement

JLUXLABEL is committed to diversity and inclusivity in the workplace.