LUCY
Head of E-commerce
84 applicants
Remote
Full-time
United States
$160K/yr - $240K/yr
Industry
Manufacturing
Company Type
Brand
Seniority
Director
About the job
The most important requirements
AI SUMMARY
Head of E-commerce at LUCY (hyper-growth CPG brand), fully remote in the US. You build the ecommerce function from scratch and own the roadmap across UX, conversion, retention and digital merchandising, with Shopify development led together with the engineering team. The role covers the CRO programme, analytics and tracking standards, subscription flows and Recharge workflows, loyalty, the retention agency, the Amazon storefront with an agency partner, and compliance such as age-gating and state-by-state regulation. One of your first jobs is hiring an E-commerce Manager to run day-to-day execution. Fit if you have: 5-8+ yrs in ecommerce, digital product or DTC growth, ownership of an ecommerce P&L or major revenue channel, hands-on Shopify and CRO, and experience managing agencies and developers. Pay: $160K-$240K base plus cash bonus and equity. Benefits: health, dental and vision insurance, PTO.
OVERVIEW
LUCY is searching for a highly strategic and hands-on Head of E-commerce to lead the end-to-end digital commerce experience at LUCY. You will shape the vision, roadmap, and execution for LUCY’s ecommerce business, owning performance across UX, conversion, retention, and digital merchandising.
Partnering closely with Marketing, CX, Operations, and Engineering, you’ll ensure our digital ecosystem supports rapid growth while maintaining a smooth, compliant, and high-performing shopping experience.
This is a high-impact leadership role for a builder. We’re seeking someone who can operate at 30,000 feet while still rolling up their sleeves to drive execution when needed.
NOTE ON SCOPE (IMPORTANT)
We know this is a broad role, that’s intentional. The Head of E-commerce will architect the entire e-commerce function at LUCY, prioritize what matters most, and lay the operational foundation for scale.
As one of your first initiatives, you will hire and manage an E-commerce Manager to own day-to-day execution, allowing you to focus on strategy, experimentation, and cross-functional leadership.
AREAS OF RESPONSIBILITY
E-commerce Strategy & Leadership
Define the multi-quarter roadmap for LUCY’s digital commerce experience across web, mobile, and emerging platforms.
Set performance goals across revenue, conversion, funnel lift, repeat behavior, and customer lifetime value.
Translate business and marketing priorities into ecom projects, experiments, and enhancements.
Work cross-functionally to align site experience with marketing, CX, operations, and product launches.
Website/Shopify Development & Optimization
Lead all aspects of Shopify development and performance, supported by our engineering team.
Oversee site stability, speed, and technical health.
Drive continuous improvement across checkout, navigation, bundles, payment flows, and friction points.
Maintain strong SEO hygiene and ensure all PDPs, landing pages, and onsite content reflect best practices.
Own site analytics, tracking standards, UTMs, pixels, and campaign instrumentation.
Manage prioritization, requirements scoping, and QA for all site updates and feature development.
Conversion Rate Optimization (CRO) & Insights
Develop and own the CRO program, testing roadmap, and experiment prioritization.
Use analytics to identify funnel drop-off, behavior patterns, and high-leverage opportunities.
Build dashboards and provide recurring insights for Marketing and Leadership teams.
Ensure data accuracy and consistency across all reporting environments.
Merchandising & Content Operations
Oversee digital merchandising strategy, PDP architecture, pricing integrity, and cross-sell logic.
Direct homepage, promotional, and campaign updates according to the marketing calendar.
Ensure assets, naming conventions, translations, and compliance language are always accurate and current.
Lead the execution of product launches, seasonal moments, and new content builds.
Customer Experience, Retention & Subscription Performance
Partner with CX to define a best-in-class post-purchase journey and reduce friction that drives tickets.
Oversee subscription UX, retention flows, and Recharge workflows (renewals, skips, edits, notifications).
Lead loyalty program strategy and implementation with support from Marketing/Retention.
Ensure email/SMS strategy aligns with the ecom experience; manage our retention agency for flawless deployment.
Turn customer insights and qualitative feedback into roadmap improvements.
Amazon Storefront Ownership
Oversee Amazon listings, storefront content, and performance in collaboration with agency partner.
Manage Amazon account health, compliance, and ad performance at the strategic level.
Ensure brand consistency and optimization across all Amazon placements.
Compliance, Governance & Documentation
Maintain high standards for compliance across age-gating, ADA, state-by-state regulations, and data privacy.
Ensure SOPs, QA processes, and platform documentation are current and followed across the team.
SUCCESS METRICS
Conversion rate gains and funnel improvements
Subscription retention and repeat purchase behavior
AOV growth and onsite merchandising impact
Site performance stability (speed, uptime, error rates)
Accuracy and timeliness of launches and updates
Reduction in CX friction related to the digital experience
Revenue contribution through optimization and experimentation
Speed and quality of ecom team build-out (including hiring your Ecom Manager direct report)
QUALIFICATIONS
5–8+ years of experience in e-commerce, digital product, or DTC growth roles
Proven leadership owning an e-commerce P&L, roadmap, or major revenue channel
Hands-on experience with Shopify, conversion optimization, analytics, and experimentation
Strong technical fluency; comfortable working with developers and scoping requirements
Demonstrated examples of measurable impact on conversion, retention, or funnel efficiency
Excellent communicator able to translate data and technical concepts into business actions
Experience managing agencies, developers, or cross-functional project teams
Comfortable in a fast-paced, ambiguous, remote environment
Bonus: experience in regulated CPG, nicotine, supplements, or age-gated commerce
COMPENSATION & BENEFITS
$160k – $240k
Base salary (DOE) + cash performance bonus + equity
100% remote, must be located in the United States
Health/dental/vision
Generous PTO
Opportunity to build and lead the e-commerce function at a hyper-growth CPG company
Direct impact on product, customer experience, and revenue trajectory
Read More
About the job
The most important requirements
AI SUMMARY
Head of E-commerce at LUCY (hyper-growth CPG brand), fully remote in the US. You build the ecommerce function from scratch and own the roadmap across UX, conversion, retention and digital merchandising, with Shopify development led together with the engineering team. The role covers the CRO programme, analytics and tracking standards, subscription flows and Recharge workflows, loyalty, the retention agency, the Amazon storefront with an agency partner, and compliance such as age-gating and state-by-state regulation. One of your first jobs is hiring an E-commerce Manager to run day-to-day execution. Fit if you have: 5-8+ yrs in ecommerce, digital product or DTC growth, ownership of an ecommerce P&L or major revenue channel, hands-on Shopify and CRO, and experience managing agencies and developers. Pay: $160K-$240K base plus cash bonus and equity. Benefits: health, dental and vision insurance, PTO.
OVERVIEW
LUCY is searching for a highly strategic and hands-on Head of E-commerce to lead the end-to-end digital commerce experience at LUCY. You will shape the vision, roadmap, and execution for LUCY’s ecommerce business, owning performance across UX, conversion, retention, and digital merchandising.
Partnering closely with Marketing, CX, Operations, and Engineering, you’ll ensure our digital ecosystem supports rapid growth while maintaining a smooth, compliant, and high-performing shopping experience.
This is a high-impact leadership role for a builder. We’re seeking someone who can operate at 30,000 feet while still rolling up their sleeves to drive execution when needed.
NOTE ON SCOPE (IMPORTANT)
We know this is a broad role, that’s intentional. The Head of E-commerce will architect the entire e-commerce function at LUCY, prioritize what matters most, and lay the operational foundation for scale.
As one of your first initiatives, you will hire and manage an E-commerce Manager to own day-to-day execution, allowing you to focus on strategy, experimentation, and cross-functional leadership.
AREAS OF RESPONSIBILITY
E-commerce Strategy & Leadership
Define the multi-quarter roadmap for LUCY’s digital commerce experience across web, mobile, and emerging platforms.
Set performance goals across revenue, conversion, funnel lift, repeat behavior, and customer lifetime value.
Translate business and marketing priorities into ecom projects, experiments, and enhancements.
Work cross-functionally to align site experience with marketing, CX, operations, and product launches.
Website/Shopify Development & Optimization
Lead all aspects of Shopify development and performance, supported by our engineering team.
Oversee site stability, speed, and technical health.
Drive continuous improvement across checkout, navigation, bundles, payment flows, and friction points.
Maintain strong SEO hygiene and ensure all PDPs, landing pages, and onsite content reflect best practices.
Own site analytics, tracking standards, UTMs, pixels, and campaign instrumentation.
Manage prioritization, requirements scoping, and QA for all site updates and feature development.
Conversion Rate Optimization (CRO) & Insights
Develop and own the CRO program, testing roadmap, and experiment prioritization.
Use analytics to identify funnel drop-off, behavior patterns, and high-leverage opportunities.
Build dashboards and provide recurring insights for Marketing and Leadership teams.
Ensure data accuracy and consistency across all reporting environments.
Merchandising & Content Operations
Oversee digital merchandising strategy, PDP architecture, pricing integrity, and cross-sell logic.
Direct homepage, promotional, and campaign updates according to the marketing calendar.
Ensure assets, naming conventions, translations, and compliance language are always accurate and current.
Lead the execution of product launches, seasonal moments, and new content builds.
Customer Experience, Retention & Subscription Performance
Partner with CX to define a best-in-class post-purchase journey and reduce friction that drives tickets.
Oversee subscription UX, retention flows, and Recharge workflows (renewals, skips, edits, notifications).
Lead loyalty program strategy and implementation with support from Marketing/Retention.
Ensure email/SMS strategy aligns with the ecom experience; manage our retention agency for flawless deployment.
Turn customer insights and qualitative feedback into roadmap improvements.
Amazon Storefront Ownership
Oversee Amazon listings, storefront content, and performance in collaboration with agency partner.
Manage Amazon account health, compliance, and ad performance at the strategic level.
Ensure brand consistency and optimization across all Amazon placements.
Compliance, Governance & Documentation
Maintain high standards for compliance across age-gating, ADA, state-by-state regulations, and data privacy.
Ensure SOPs, QA processes, and platform documentation are current and followed across the team.
SUCCESS METRICS
Conversion rate gains and funnel improvements
Subscription retention and repeat purchase behavior
AOV growth and onsite merchandising impact
Site performance stability (speed, uptime, error rates)
Accuracy and timeliness of launches and updates
Reduction in CX friction related to the digital experience
Revenue contribution through optimization and experimentation
Speed and quality of ecom team build-out (including hiring your Ecom Manager direct report)
QUALIFICATIONS
5–8+ years of experience in e-commerce, digital product, or DTC growth roles
Proven leadership owning an e-commerce P&L, roadmap, or major revenue channel
Hands-on experience with Shopify, conversion optimization, analytics, and experimentation
Strong technical fluency; comfortable working with developers and scoping requirements
Demonstrated examples of measurable impact on conversion, retention, or funnel efficiency
Excellent communicator able to translate data and technical concepts into business actions
Experience managing agencies, developers, or cross-functional project teams
Comfortable in a fast-paced, ambiguous, remote environment
Bonus: experience in regulated CPG, nicotine, supplements, or age-gated commerce
COMPENSATION & BENEFITS
$160k – $240k
Base salary (DOE) + cash performance bonus + equity
100% remote, must be located in the United States
Health/dental/vision
Generous PTO
Opportunity to build and lead the e-commerce function at a hyper-growth CPG company
Direct impact on product, customer experience, and revenue trajectory
Read More
Benefits found in the post
Benefits the company mentioned in the job description.
Dental insurance
Vision insurance
PTO
Equity
Bonus
Tools found in the post
Tools the company mentioned in the job description.
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Share your knowledge with Shopify app teams & earn
Get paid to share your experience and influence the tools you use. Earn up to $500/session.
Share your knowledge with Shopify app teams & earn
Get paid to share your experience and influence the tools you use. Earn up to $500/session.
