The Hippie Shake

PLEASE DO NOT APPLY FOR THIS ROLE ON LINKEDIN - EMAIL TO CONTACT IS BELOW.

Location: Remote (UK working hours overlap required)

Contract: Freelance / Fractional

Commitment: 2–3 days per week, flexible depending on experience

Day Rate: To be agreed based on experience

About The Hippie Shake

Founded by Naomi and Ben, The Hippie Shake is an independent fashion brand creating distinctive, vintage-inspired pieces designed to be loved and worn for years to come.

Our collections take inspiration from the fashion, music and culture of the '60s and '70s, reinterpreted through our own point of view. We're a small, founder-led team with a growing global community across the UK, US and beyond.

About the Role

We're looking for an experienced, hands-on Freelance E-Commerce Manager to take ownership of the technical development, functionality and performance of our Shopify Plus website.

This is an opportunity to play an important role in the continued growth of The Hippie Shake, working closely with our founders, General Manager and marketing team to improve the online shopping experience and drive commercial performance.

We're looking for someone who combines strong technical Shopify development skills with a commercial mindset. You'll be comfortable identifying opportunities, recommending improvements and implementing changes yourself.

From conversion rate optimisation and website development to international ecommerce and third-party integrations, you'll help ensure our online store is performing at its best.

Key Responsibilities

Shopify Plus Development & Management

• Take ownership of the ongoing technical development, maintenance and optimisation of our Shopify Plus website.

• Build, develop and maintain Shopify themes, custom sections, templates and functionality using Liquid, HTML, CSS and JavaScript.

• Manage our Shopify app ecosystem, including installation, configuration, integrations and troubleshooting.

• Identify and resolve technical issues, improve site speed, mobile performance and overall website functionality.

• Maintain a prioritised development roadmap, balancing ongoing improvements with immediate business needs.

Conversion Rate Optimisation & Performance

• Take ownership of our CRO roadmap, identifying opportunities to improve conversion rates, average order value and the overall customer journey.

• Analyse website performance and customer behaviour using Shopify Analytics, GA4 and relevant tools.

• Plan, implement and evaluate A/B tests and other conversion improvements across product pages, collections, cart and checkout.

• Work alongside our marketing team to develop and optimise landing pages, promotional activity and collection launches.

• Monitor ecommerce KPIs and provide clear, actionable recommendations to improve performance.

International E-Commerce & Integrations

• Manage and optimise our Shopify Markets setup across the UK, US and other international markets.

• Oversee the technical setup and integration of Swap, including international pricing, currencies, duties, taxes and checkout functionality.

• Manage the technical integrations of our resale and returns platforms, including Treet, ensuring systems work effectively alongside Shopify and our fulfilment partners.

• Identify opportunities to improve and streamline returns, resale and cross-border ecommerce processes through better integrations and automation.

• Work with third-party technology providers to troubleshoot issues, implement improvements and ensure systems operate reliably.

Technical SEO

• Identify and implement technical SEO improvements to support organic visibility and website performance.

• Monitor and resolve issues relating to site structure, crawlability, indexing, redirects, structured data and page speed.

• Support international SEO best practices across our Shopify Markets setup.

• Work alongside the marketing team to ensure technical SEO improvements support the wider content and ecommerce strategy.

About You

Essential

• Proven experience managing and developing Shopify Plus websites, ideally for a growing direct-to-consumer brand.

• Strong hands-on Shopify development skills, including Liquid, HTML, CSS, JavaScript and Shopify 2.0.

• A commercially minded approach, with demonstrated experience improving ecommerce conversion rates and website performance.

• Experience with Shopify Markets, international ecommerce and third-party app integrations.

• Good working knowledge of technical SEO and the ability to identify and implement fixes.

• Confident working with Shopify Analytics, GA4 and other ecommerce reporting tools.

• Proactive, organised and comfortable working independently, managing your own priorities and delivering measurable improvements.

Desirable

• Experience working with fashion, apparel or lifestyle ecommerce brands.

• Familiarity with Swap, Treet or other resale, returns and cross-border ecommerce platforms.

• Experience with Shopify Flow, Shopify Functions, Checkout Extensibility and other Shopify Plus capabilities.

• Experience with CRO testing platforms and Git-based development workflows.

What We're Offering

This is a flexible, ongoing freelance opportunity, working approximately 2–3 days per week depending on experience and availability.

You'll work directly with a small, collaborative team and have the opportunity to make a genuine impact on the development and growth of an independent fashion brand.

We're looking for someone who can become a trusted part of the team, take ownership of their work and help us continually improve how our ecommerce business operates.

How to Apply

If this sounds like a good fit, we'd love to hear from you!

Please email marketing@thehippieshake.co.uk with the subject line Freelance E-Commerce Manager Application, including:

• Your CV

• A brief introduction outlining your relevant experience, including examples of Shopify Plus websites you've worked on.

• An example of how you've improved ecommerce conversion rates or website performance.

• Your availability and indicative day rate (excluding VAT, if applicable).

We look forward to hearing from you!