Modlite Systems

About Modlite Systems

Modlite Systems is a premium tactical lighting company based in Boerne, Texas. Our American-made lights are built in-house by a focused team and trusted by professional, military and civilian users. We work closely with the people who use our products to keep refining them, and we value precision, reliability and getting things done.

The Role

The Ecommerce Manager is a full-time, on-site role in Boerne, TX, reporting to our Head of Marketing. Our Head of Marketing owns the brand and all creative: photos, video and graphics. You own deployment and analytics. You’ll take finished creative, put it to work across Shopify, email and paid channels, and use data to improve conversion and revenue. The website is our storefront, and this role is how it performs.

What You’ll Do

• Deploy finished creative into our Shopify theme: product pages, collections, banners, launch pages and promotions

• Own website analytics in GA4 and Shopify, including conversion rate, average order value, revenue per visitor and funnel drop-off

• Find where shoppers stall, test fixes and report results in plain numbers

• Manage the Shopify app stack and keep product listings, pricing, availability and inventory messaging accurate

• Track Klaviyo campaign and flow performance and flag what’s working and what isn’t

• Support landing pages and site work tied to promotions and paid advertising

• Partner with marketing, operations, fulfillment and customer service so site content, inventory and promo timing stay aligned

• Make light Liquid, HTML and CSS edits yourself, and manage outside developers for larger projects

• Troubleshoot site issues quickly and keep everything consistent with our brand standards

What We’re Looking For

• 3+ years of hands-on Shopify experience at a direct-to-consumer brand or retailer

• Light front-end skills (Liquid, HTML, CSS) and comfort briefing and managing a developer

• Experience with Klaviyo or a similar email platform, including tracking campaign results

• Strong analytical skills: GA4, KPI tracking and basic A/B testing

• A track record of improving conversion or revenue, with numbers you can walk us through

• Highly organized and able to manage multiple projects and deadlines. You close loops without being chased

• Comfortable working on-site and collaborating closely with operations and fulfillment teams

• A plus: experience in consumer products or tactical gear, or a genuine interest in firearms, the outdoors or tactical equipment

• Not required: photography, video or design. That work stays with our Head of Marketing

Pay and Benefits

• $70,000 to $82,000 per year, depending on experience

• Health, dental, and vision plans available with company contribution

• 401(k) retirement plan with company match.

• A small, focused team where your work is visible from day one, with direct access to leadership at a growing, American-made brand