Manière De Voir

Ecommerce Director

Reports To: VP of Marketing

The Opportunity

Manière De Voir is seeking a commercially driven Ecommerce Director to lead global ecommerce trading, digital merchandising, and platform operations across our international websites and mobile app.

Reporting to the VP of Marketing and working closely with the Head of Growth Marketing, this role will own ecommerce commercial performance, onsite execution, and operational excellence, driving online revenue, improving product discoverability, and delivering a seamless, premium shopping experience.

The Ecommerce Director will also partner with the Head of Customer Growth & Retention, who owns lifecycle marketing, loyalty, CRO strategy, and app engagement, to implement customer-growth initiatives across our digital platforms.

Key Responsibilities

Ecommerce Trading & Commercial Performance

• Develop and execute the global ecommerce trading strategy across key international markets, driving net revenue, average order value, and category and product performance.

• Own the ecommerce trading calendar, overseeing product launches, seasonal campaigns, promotional activity, and major trading periods, including Black Friday and Cyber Monday.

• Analyse regional, category, collection, and product performance to identify commercial opportunities.

• Partner with Buying, Merchandising, and Finance to align trading priorities with product availability, pricing, margins, and business objectives.

• Develop market-specific trading plans reflecting regional customer needs and opportunities.

Digital Merchandising & Customer Experience

• Own digital merchandising across websites and app, including product categorisation, collection architecture, sequencing, navigation, search, filtering, and product discoverability.

• Oversee onsite execution of product launches, landing pages, collection updates, and promotions.

• Ensure product and collection pages maintain exceptional standards of accuracy, usability, consistency, and brand presentation.

• Partner with Buying and Merchandising to optimise product visibility, newness, category performance, and seasonal storytelling.

• Collaborate with the VP of Creative and Creative team to translate approved creative direction into commercially effective ecommerce experiences.

Ecommerce Operations & Platform Management

• Oversee day-to-day operations across regional Shopify storefronts and the mobile app, ensuring accurate, consistent, and timely execution.

• Manage website updates, content, promotions, quality assurance, and regional localisation, including currencies, pricing, delivery messaging, and market-specific functionality.

• Own the ecommerce operational roadmap and development backlog, prioritising improvements by commercial impact, customer experience, and efficiency.

• Partner with Product, Technology, Operations, and external developers to resolve technical issues, improve functionality, and optimise platform performance.

• Establish scalable operating processes, quality-control standards, and launch procedures, while evaluating ecommerce technologies and tools.

Analytics & Performance Optimisation

• Establish ecommerce reporting and performance measurement across net revenue, average order value, regional trading, category performance, and product productivity.

• Analyse customer behaviour, onsite search, merchandising effectiveness, and purchase-funnel performance using Shopify Analytics, GA4, and other relevant tools.

• Partner with the Head of Customer Growth & Retention to implement onsite CRO experiments, coordinating technical delivery, merchandising changes, and measurement.

• Align reporting definitions and commercial performance insights with Finance and Customer Growth.

Cross-Functional Leadership

• Partner with the VP of Marketing to align ecommerce priorities, commercial strategy, and digital investment with business objectives.

• Collaborate with Performance Marketing to ensure landing pages, merchandising, and product availability support acquisition campaigns.

• Work closely with Creative, Buying, Merchandising, Retail, Operations, and Technology on launches, seasonal priorities, and international expansion.

• Manage external agencies, development partners, and ecommerce technology resources, establishing clear priorities, accountability, and delivery standards.

First 12-Month Priorities

• Establish a global ecommerce trading strategy, reporting framework, and operating cadence.

• Improve digital merchandising, product discovery, category productivity, and onsite shopping experiences.

• Strengthen Shopify operations, regional consistency, quality assurance, and execution processes.

• Deliver a commercially prioritised ecommerce platform roadmap.

• Support implementation and measurement of the customer-growth experimentation programme.

• Improve ecommerce revenue productivity, operational efficiency, and platform reliability.

What We're Looking For

• 8+ years of ecommerce experience, with significant responsibility for digital trading, operations, and commercial performance.

• Proven experience within premium fashion, with strong expertise in product-led ecommerce, digital merchandising, and brand presentation.

• Extensive experience with Shopify or Shopify Plus, ideally managing multiple international storefronts.

• Strong commercial understanding of category management, product performance, pricing, merchandising, and customer behaviour.

• Proficiency in Shopify Analytics, GA4, and ecommerce performance reporting.

• Experience managing developers, technology partners, and cross-functional digital projects.

• Demonstrated success operating across international markets, including localisation and regional trading.

• A track record of delivering commercial improvements while maintaining exceptional customer experience and operational standards.

• An analytical, entrepreneurial, detail-oriented leader who balances strategic thinking with hands-on execution and thrives in a fast-paced, founder-led environment.

Measures of Success

Success will be measured through online net revenue, average order value, regional and category productivity, merchandising effectiveness, product discoverability, operational accuracy, platform reliability, and delivery of commercially impactful ecommerce improvements.

Conversion rate and revenue per session will be shared performance measures with the Head of Customer Growth & Retention, who retains ownership of CRO strategy and the experimentation roadmap.

This role owns ecommerce trading, merchandising, and platform execution, while partnering with — rather than owning — lifecycle marketing, loyalty, customer retention, CRO strategy, app engagement, and paid acquisition.

Salary: Competitive

Benefits:

• Contributed HealthCare Package

• Vision Care

• Dental Care

• Life Insurance

• Employee Discount

• Paid Annual Leave & Paid Annual Leave Accrual Scheme