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Jacob Company Logo

Jacob

Director of Ecommerce

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On-site

Full-time

New York, NY

$150K/yr - $200K/yr

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Industry

IT Services and IT Consulting

Company Type

Brand

Seniority

Not Applicable

About the job

The most important requirements

AI SUMMARY

Director of Ecommerce at Jacob (clean protein bar brand built around the Jacob Bar), in-office in New York City, working directly with the Founder & CEO. You own the online customer journey and the day-to-day channel P&L for Shopify and Amazon within the strategy and budget set by leadership: a website overhaul, digital merchandising, PDPs and checkout, paid acquisition with creative testing across statics, creator partnerships and owned content, a regular testing process for concepts and offers, launch and promo timing with Operations, and email and loyalty programmes for repeat purchase. Fit if you have: 5+ yrs leading growth or ecommerce at a consumer brand, deep hands-on Meta ads experience, strong Shopify and a record of improving site performance, and the judgement to balance short-term results with brand. Pay: $150K-$200K plus equity.

The Company

Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.

The Role

We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.

  • Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals

  • Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience

  • Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations

  • Develop a regular process for testing new concepts, messages, formats, and offers

  • Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions

  • Build email and loyalty programs to drive repeat purchases and customer LTV

Requirements

  • 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand

  • Deep hands-on experience with Meta ads and platform management

  • Strong Shopify experience and a track record of improving website performance and customer experience

  • Discernment to balance near-term performance with long-term brand/creative goal

Benefits

  • Full-time, in-office position based in New York City

  • Cash compensation: $150k-$200k

  • Company equity opportunity

Read More

About the job

The most important requirements

AI SUMMARY

Director of Ecommerce at Jacob (clean protein bar brand built around the Jacob Bar), in-office in New York City, working directly with the Founder & CEO. You own the online customer journey and the day-to-day channel P&L for Shopify and Amazon within the strategy and budget set by leadership: a website overhaul, digital merchandising, PDPs and checkout, paid acquisition with creative testing across statics, creator partnerships and owned content, a regular testing process for concepts and offers, launch and promo timing with Operations, and email and loyalty programmes for repeat purchase. Fit if you have: 5+ yrs leading growth or ecommerce at a consumer brand, deep hands-on Meta ads experience, strong Shopify and a record of improving site performance, and the judgement to balance short-term results with brand. Pay: $150K-$200K plus equity.

The Company

Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.

The Role

We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.

  • Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals

  • Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience

  • Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations

  • Develop a regular process for testing new concepts, messages, formats, and offers

  • Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions

  • Build email and loyalty programs to drive repeat purchases and customer LTV

Requirements

  • 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand

  • Deep hands-on experience with Meta ads and platform management

  • Strong Shopify experience and a track record of improving website performance and customer experience

  • Discernment to balance near-term performance with long-term brand/creative goal

Benefits

  • Full-time, in-office position based in New York City

  • Cash compensation: $150k-$200k

  • Company equity opportunity

Read More

Benefits found in the post

Benefits the company mentioned in the job description.

Equity

Is this job right for you?

Five requirements pulled from the posting.

1.5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
2.Deep hands-on experience with Meta ads and platform management
3.Strong Shopify experience and a track record of improving website performance and customer experience
4.Discernment to balance near-term performance with long-term brand/creative goal

Questions you can expect in the interview

Drawn from this posting. None of them repeat on another job.

1.You would lead a website overhaul while running the day-to-day channel. How do you rebuild a site without hurting sales during the change?
2.You would own paid acquisition and creative testing across statics, creator partnerships and owned content. How do you decide which creative format gets the budget?
3.You would own both Shopify and Amazon for a protein bar brand. How do you keep the two channels from undercutting each other on price and promotions?
4.You would build email and loyalty programmes for repeat purchase. What would make someone reorder a protein bar every month?
5.The posting asks you to balance near-term performance with long-term brand goals. Tell us about a time you chose brand over a short-term win.

Share your knowledge with Shopify app teams & earn

Get paid to share your experience and influence the tools you use. Earn up to $500/session.

For Shopify Brands

For Shopify Agencies

Share your knowledge with Shopify app teams & earn

Get paid to share your experience and influence the tools you use. Earn up to $500/session.

For Shopify Brands

For Shopify Agencies

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