Tin Shack Ltd.
Digital Marketing & Ecommerce Specialist
On-site
Full-time
Collingwood, ON
About the job
The most important requirements
AI SUMMARY
Digital Marketing & Ecommerce Specialist at Tin Shack Ltd., Collingwood, ON - On-site, Full-time. This role is ideal for someone who enjoys working across digital advertising, email marketing, e-commerce and analytics. Stack: Klaviyo, Meta Ads, Shopify, Google Analytics. Fit if you have: Klaviyo, GA4. Salary not stated. Benefits: Dental insurance, Vision insurance, Life insurance.
About the Role
We're looking for a creative, analytical, and technically savvy marketer to help grow some of Canada's most recognized footwear brands, including Blundstone Canada, glerups Canada, and Australian Boot Company.
This role is ideal for someone who enjoys working across digital advertising, email marketing, e-commerce and analytics. You'll play a key role in driving customer acquisition and retention, enhancing the online shopping experience, and improving digital performance across multiple brands.
What You'll Do
Digital Advertising
Plan, launch, and optimize paid advertising campaigns across Google, Meta, Pinterest, and other digital channels.
Monitor campaign performance and identify opportunities to improve results.
Support seasonal promotions, product launches, and brand campaigns.
Email & Customer Marketing
Create and manage email and SMS campaigns through Klaviyo.
Build customer segments, automated journeys, and targeted campaigns.
Analyze performance and recommend improvements.
Develop, execute and maintain a Reddit strategy for all brands.
Analytics & Optimization
Monitor marketing performance across channels.
Create reports and dashboards that support business decisions.
Identify trends, insights, and opportunities for growth.
What We're Looking For
5+ years’ experience in digital marketing and e-commerce.
Proven experience leveraging AI-powered marketing tools (e.g., ChatGPT, Copilot, Gemini, or similar platforms) to improve strategy, analytics, and overall efficiency.
Hands-on experience with Google Ads, Meta Ads, and digital campaign management.
Familiarity with Shopify, Klaviyo, Google Analytics, and related marketing tools.
Strong analytical, organizational, and problem-solving skills.
Excellent communication skills and attention to detail.
French language skills are considered a strong asset.
Why You'll Love It Here
Work with iconic brands including Blundstone Canada and glerups Canada.
Make a measurable impact on marketing and e-commerce performance.
Enjoy variety, autonomy, and meaningful project work.
Be part of a collaborative and entrepreneurial team.
Continue growing your digital marketing and e-commerce expertise.
Competitive compensation package and being a part of one of Canada’s Top 100 Small and Medium sized employers
Fantastic company culture that values visible leadership, collaboration and fun!
This role will require 2-4 days onsite per week and an ambition for leadership growth
Benefits:
Casual dress
Company events
Dental care
Employee assistance program
Extended health care
Flexible schedule
Life insurance
On-site parking
Paid time off
Profit sharing
RRSP match
Store discount
Tuition reimbursement
Vision care
Wellness program
Work Location: Hybrid in Collingwood. 2-3 onsite day will be required.
To apply, please email shelly@tinshack.ca.
Closes September 13, 2026.
Read More
About the job
The most important requirements
AI SUMMARY
Digital Marketing & Ecommerce Specialist at Tin Shack Ltd., Collingwood, ON - On-site, Full-time. This role is ideal for someone who enjoys working across digital advertising, email marketing, e-commerce and analytics. Stack: Klaviyo, Meta Ads, Shopify, Google Analytics. Fit if you have: Klaviyo, GA4. Salary not stated. Benefits: Dental insurance, Vision insurance, Life insurance.
About the Role
We're looking for a creative, analytical, and technically savvy marketer to help grow some of Canada's most recognized footwear brands, including Blundstone Canada, glerups Canada, and Australian Boot Company.
This role is ideal for someone who enjoys working across digital advertising, email marketing, e-commerce and analytics. You'll play a key role in driving customer acquisition and retention, enhancing the online shopping experience, and improving digital performance across multiple brands.
What You'll Do
Digital Advertising
Plan, launch, and optimize paid advertising campaigns across Google, Meta, Pinterest, and other digital channels.
Monitor campaign performance and identify opportunities to improve results.
Support seasonal promotions, product launches, and brand campaigns.
Email & Customer Marketing
Create and manage email and SMS campaigns through Klaviyo.
Build customer segments, automated journeys, and targeted campaigns.
Analyze performance and recommend improvements.
Develop, execute and maintain a Reddit strategy for all brands.
Analytics & Optimization
Monitor marketing performance across channels.
Create reports and dashboards that support business decisions.
Identify trends, insights, and opportunities for growth.
What We're Looking For
5+ years’ experience in digital marketing and e-commerce.
Proven experience leveraging AI-powered marketing tools (e.g., ChatGPT, Copilot, Gemini, or similar platforms) to improve strategy, analytics, and overall efficiency.
Hands-on experience with Google Ads, Meta Ads, and digital campaign management.
Familiarity with Shopify, Klaviyo, Google Analytics, and related marketing tools.
Strong analytical, organizational, and problem-solving skills.
Excellent communication skills and attention to detail.
French language skills are considered a strong asset.
Why You'll Love It Here
Work with iconic brands including Blundstone Canada and glerups Canada.
Make a measurable impact on marketing and e-commerce performance.
Enjoy variety, autonomy, and meaningful project work.
Be part of a collaborative and entrepreneurial team.
Continue growing your digital marketing and e-commerce expertise.
Competitive compensation package and being a part of one of Canada’s Top 100 Small and Medium sized employers
Fantastic company culture that values visible leadership, collaboration and fun!
This role will require 2-4 days onsite per week and an ambition for leadership growth
Benefits:
Casual dress
Company events
Dental care
Employee assistance program
Extended health care
Flexible schedule
Life insurance
On-site parking
Paid time off
Profit sharing
RRSP match
Store discount
Tuition reimbursement
Vision care
Wellness program
Work Location: Hybrid in Collingwood. 2-3 onsite day will be required.
To apply, please email shelly@tinshack.ca.
Closes September 13, 2026.
Read More
Benefits found in the post
Dental insurance
Vision insurance
Life insurance
PTO
Wellness benefits
Share your knowledge with Shopify app teams & earn
Get paid to share your experience and influence the tools you use. Earn up to $500/session.
