Omnisend Email Marketing & SMS
Verified Reviews
Omnisend Email Marketing & SMS
Rating
98% Recommended
(18 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
Verified Reviews
Omnisend Email Marketing & SMS
Rating
98% Recommended
(18 reviews)
Pricing
Free to Install
Developer
Launched
September 20, 2012
AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that make it easy to grow your email list with landing pages & popups, and quickly create beautiful emails with hundreds of pre-made templates. You can also send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all—even free users.

Categories

Email Marketing

SMS Marketing

Works with

Checkout

Customer Accounts

Shopify Flow

Aftership

Gorgias

Meta Advertising

Recharge

TikTok Advertising

Typeform

Benjamin K.

Owner,

Health and Beauty Brand

Overall Satisfaction

Very Satisfied

Jun 9, 2026

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

really great email SMS push platform which works like Klaviyo but at a lower cost. Easy to use, I have enjoyed it so far

What was disappointing

Omnisend is a bit expesnive for my small shop but also doesn't really have a great AI powered suggestions element to increase open rates or efficacy. I would love to get tailored suggestions based on the data and ROI

Benjamin K.

Owner,

Health and Beauty Brand

Overall Satisfaction

Very Satisfied

Jun 9, 2026

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

really great email SMS push platform which works like Klaviyo but at a lower cost. Easy to use, I have enjoyed it so far

What was disappointing

Omnisend is a bit expesnive for my small shop but also doesn't really have a great AI powered suggestions element to increase open rates or efficacy. I would love to get tailored suggestions based on the data and ROI

Dragos B.

E-commerce Manager,

Health and Beauty Brand

Overall Satisfaction

Very Satisfied

Apr 26, 2026

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Migration to omnisend was stress-free. I loved the ability to fully integrate with shopify, without the need for additional apps. This used to be the case with Mailchimp, the previous email platform used.

What was disappointing

I would like to see a better, native integration with AI tools, especially Claude and Gemini.

Dragos B.

E-commerce Manager,

Health and Beauty Brand

Overall Satisfaction

Very Satisfied

Apr 26, 2026

Years of use:

More then 3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Migration to omnisend was stress-free. I loved the ability to fully integrate with shopify, without the need for additional apps. This used to be the case with Mailchimp, the previous email platform used.

What was disappointing

I would like to see a better, native integration with AI tools, especially Claude and Gemini.

Bhavesh S.

E-commerce Manager,

Health and Beauty Brand

Overall Satisfaction

Very Satisfied

Nov 2, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

No

Importance:

Valuable but not essential

What exceeded expectations

Omnisend has a good promotions options and that is by far the best I have experienced

What was disappointing

Automations can be improved like Klaviyo

Bhavesh S.

E-commerce Manager,

Health and Beauty Brand

Overall Satisfaction

Very Satisfied

Nov 2, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

No

Importance:

Valuable but not essential

What exceeded expectations

Omnisend has a good promotions options and that is by far the best I have experienced

What was disappointing

Automations can be improved like Klaviyo

Brett O.

Owner,

Health and Beauty Brand

Overall Satisfaction

Neutral

Oct 30, 2025

Years of use:

Less then 1 year

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

I appreciate its simplicity, yet hidden power. for example, the beta AI segmentation feature is cool, but flawed. They are also shipping new features every month and seem to offer a lot of help without heavy wait times

What was disappointing

Design wise, it's still a little clunky and simple. I would like more modern and design forward themes similar to flodesk. I hope their AI segmenting becomes more accurate over time as that would save me a lot of mental time trying to figure out which groups to send my email to.

Brett O.

Owner,

Health and Beauty Brand

Overall Satisfaction

Neutral

Oct 30, 2025

Years of use:

Less then 1 year

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

I appreciate its simplicity, yet hidden power. for example, the beta AI segmentation feature is cool, but flawed. They are also shipping new features every month and seem to offer a lot of help without heavy wait times

What was disappointing

Design wise, it's still a little clunky and simple. I would like more modern and design forward themes similar to flodesk. I hope their AI segmenting becomes more accurate over time as that would save me a lot of mental time trying to figure out which groups to send my email to.

Ashish M.

Owner,

Health and Beauty Brand

Overall Satisfaction

Very Satisfied

Sep 25, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Omnisend has exceeded expectations by giving us far better value than Klaviyo. For the same budget, we can send more emails, reach more customers, and make more money—plus the deliverability is stronger, which drives better results overall.

What was disappointing

The only minor downside has been a few missing or less extensive integrations compared to Klaviyo, but honestly, it hasn’t been a big deal and hasn’t impacted our overall performance.

Ashish M.

Owner,

Health and Beauty Brand

Overall Satisfaction

Very Satisfied

Sep 25, 2025

Years of use:

2-3 years

Relationship with this product:

I both used it and influenced the buying decisions

Still use this tool:

Yes

Importance:

Critical for me to do my job

What exceeded expectations

Omnisend has exceeded expectations by giving us far better value than Klaviyo. For the same budget, we can send more emails, reach more customers, and make more money—plus the deliverability is stronger, which drives better results overall.

What was disappointing

The only minor downside has been a few missing or less extensive integrations compared to Klaviyo, but honestly, it hasn’t been a big deal and hasn’t impacted our overall performance.