Want to connect with Shopify and Shopify Plus brand owners? Just ask them what they need and how they want it — skip the guesswork. What are their biggest headaches? What goals keep them up at night? Once you know what makes your customers tick, you can skip the generic marketing and deliver messages that really land. While your competitors are stuck shouting into the void with boring, one-size-fits-all slogans, you’ll be using your customers’ own words to create marketing that feels like you’re reading their minds.

Where does the audience come from?

The key to great research is ensuring that you're getting feedback from the right people. Our platform allows you to reach a highly specific audience from our 2000+ Shopify and Shopify Plus merchants and operators database. This means your tests will be populated with professionals who have relevant expertise and experience.

What kinds of things can you survey?

• What are the top 3 pains your customers want to avoid?  

• What's their desired gain?  

• How are they choosing tools and solutions?  

• What are my ideal customers profile's main doubts or questions when buying this product?  

• What features do they value the most in similar products?  

• What frustrates them about existing solutions?  

• How often do they use similar tools or apps?  

• What would make them recommend a product to others?  

• What’s the biggest challenge they’re trying to solve with my app?  

• What additional features or improvements would they like to see?  

Start seeing your product the way your customers see it.

How to conduct a survey:

1. Set up your survey: Create your survey on AppStoreResearch by adding a title and description. In the description, clearly explain what participants can expect, how many questions are included, and any other relevant details.

2. Add a link to your TypeForm, Google Form, or any platform you’re using: Approved participants will use this link to complete the survey. The first question should ask for the participant's name to help match their answers with their profile on the platform. If you need detailed or lengthy responses, clearly specify this in each question of the form.

3. Estimate the time required: Let participants know how long it’ll take—1-5 minutes, 5-10 minutes, 10-20 minutes, or 20+ minutes.

4. Add an incentive: Set the reward you’ll pay participants for completing your survey. The minimum is $10.

5. Target your audience: Use filters to find the right participants. Choose based on role, location, industry, company size, monthly revenue, or Shopify plan (from Basic to Plus).

6. Add screener questions (optional): These can help you narrow down and refine your participant selection.

7. Confirm the incentive and number of participants needed: The minimum is 10 participants. Keep in mind there’s a service fee—30% for Pay-as-you-go, 20% for Plus, and 15% for Pro.

8. Confirm and pay: Once everything looks good, you’re ready to go.

9. Approval process: Every survey gets manually approved by admin to make sure it’s set up right and delivers the best results. It’s fast!

10. Get applications: Review participant profiles and screener answers to select who you want responses from. Decline others to free up spots for new applicants.

11. Confirm your participants: Confirm participants who completed your survey. Match their names from the survey with those on the platform.

[Create your Survey]

Survey payment

The minimum incentive is $10, and at least 10 participants are required.

The service fees are structured as follows: 30% for the Pay-as-you-go plan, 20% for the Plus plan, and 15% for the Pro plan.

Payment is required upfront.

Example of pricing

Suppose you want to offer participants $20 each for taking a survey and you're aiming for 40 participants. If you're on a pay-as-you-go plan, the service fee is 30%.

Here's how the calculation works:

Incentive cost: $20 per participant x 40 participants = $800
Service fee: $800 x 30% = $240
Total cost: $800 + $240 = $1040

Thus, the total amount to pay is $1040.

Must-have feature of a Survey

Participant's full name. Add a question to your form asking for the participant's full name. This will help you match them with others on the platform and figure out whose survey responses belong to who.

Survey tips for researchers

1. Avoid mentioning incentives in the title

Keep your project title short and professional. Include incentive details in a separate field to keep the focus on the survey's purpose.

2. Provide a clear project description

Make sure participants know why your survey matters. Explain the project and what they can expect from taking part. Keep it simple and to the point.

3. Keep questions simple and direct

Avoid complicated or biased questions. Use simple, clear language so participants can understand and answer easily.

4. Be transparent about time commitment

Tell participants how long the survey will take. This helps set expectations and boosts response rates.

5. Avoid jargon.

Use simple, clear language, especially if your audience isn't familiar with technical terms.

6. Analyze results objectively.

Avoid confirmation bias by looking at data objectively, even when it contradicts your assumptions. If the data isn’t enough, simply invite more participants to contribute.

7. Balance incentives appropriately.

Offer fair incentives to motivate participants, but avoid overly high rewards that could encourage rushed or insincere responses.

8. Repeat surveys when needed.

If the results are unclear or preferences differ greatly, refine your test and try again with a larger or more focused group.