Title guidelines:

1. Skip mentioning the incentive—participants will see it in a separate section when they view your project.

2. Don’t name your app in the title. Instead, focus on the topic you’re researching to spark curiosity.

3. If you’re looking for users of a specific app, theme, or tool, it’s fine to mention its name in the title.

Check out great title and description examples at the end of this article.

Description guidelines:

1. Avoid describing what you’re building or advertising your app in this description - instead describe the theme or the problem you’re investigating. This will ensure unbiased feedback and insights from participants.

2. Let participants know what kinds of questions they'll be asked or actions they'll need to take during the 1-on-1 interview.

3. If your project is a survey, let participants know how many questions they'll be answering in your form. Learn more about surveys.

4. If your project is a preference test, let them know what they’ll be choosing between. Learn more about preference tests.

Follow the structure below for the best project description.

Use this structure to create an effective project description:

1. Introduce yourself

Briefly explain who you are or the team conducting the research. Focus on your role and purpose, not your product or service. Avoid including promotional language or URLs.

2. Define your target audience

Clearly state the type of participants you’re looking for using professional or business characteristics. For example, specify their roles, industries, or experience levels.

3. Outline your main research objective

Be specific about what you’re trying to learn, validate, or gain feedback on. Keep the focus clear and concise.

4. Include secondary objectives

List additional goals, such as exploring related topics or understanding specific pain points. This provides context for participants.

5. Set participant expectations

Let participants know what to expect during the interview, such as the topics you’ll cover or the structure of the session. This helps them prepare and ensures alignment.

6. Add extra details to attract applicants

Highlight why their input is valuable or how it might benefit their industry. Make your project engaging and relevant to encourage participation.

Keep it concise, clear, and professional to maximize interest and ensure you get high-quality participants!

Here are some great examples of titles and descriptions:

1. Title:  Seeking Marketers Managing Ad Budgets Over $50k/Month

Description:

We’re conducting research with experienced marketers who manage ad budgets of over $50k/month and are involved in creating or managing landing pages for campaigns.

What We’re Looking For:

• Insights into the tools and strategies you use to build and optimize landing pages.

• Your experience with no-code landing page builders.

• How you measure success and what has worked (or not) for your brand.

• Current costs and challenges in building landing pages.

What to Expect:

A discussion about your workflows, tools, and strategies related to landing pages, as well as your successes and challenges.

Your expertise will help improve tools and resources for marketers. We’d love to hear your insights!

2. Title: Seeking merchants who send corporate gifts or send products in bulk

Description:

We are looking for participants with an understanding of how their brands sell products in bulk to other businesses, who send products as gifts in bulk to customers / influencers, or who have any need to let their customers buy products in large quantities, ideally to many recipients.

We would like to fully understand your existing processes, and gather feedback on a solution we're currently building to address this need. Most of the interview will be understanding your process, and part will be reviewing our proposed solution.

3. Title: Seeking Shopify Merchants Struggling with Chargebacks & Disputes

Description:

We're developing a new Shopify app that uses AI to automatically generate winning responses for chargebacks and disputes. We want to understand:

- Your current process for handling chargebacks/disputes

- Time spent gathering evidence and writing responses

- Success rates with different dispute types

- Sample responses that have worked/failed

- Current tools and their limitations

- Impact of chargebacks on your business metrics

 Your insights will directly influence the development of a solution to automate and optimize payment recovery.

4. Title: Seeking mid-market stores who use Judge.me for product reviews

Description:

We are a customer-centric company at our core and are always looking for ways to improve our product offering to be the best value product reviews app on the market.

For this research, we are looking to interview participants who have direct experience in choosing, using, and managing the Judge.me product review app for their store. We are particularly interested in learning more about stores within the lower end of the 'mid-market' (estimated $5M - $30M GMV).

The interviews will be conducted by our Senior Product Marketing Manager, Ashleigh Lucchini Gilera, and will cover the following topics:

- Your Shopify store and how your business operates. 

- Your key pain points when it comes to growing your Shopify store.

- Your opinion on product review apps for your Shopify store.

- Your service offering needs for product review apps