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How to prevent emails from going to spam?

If our emails end up in your spam folder, it probably means your email provider thinks they're not important. This is a typical problem with Microsoft email products like Hotmail, Outlook, and Live Mail. Let's discuss 2 ways to tackle that problem in this article.

Mark as not junk

If the email is in your junk folder, mark it as not spam to train Outlook to accept similar messages in the future.


  1. Sign in to your Outlook/Hotmail account

  2. Select the Junk Email folder and look for the missing email

  3. Right-click the desired email and then select Mark as not junk. The message will automatically be moved to your inbox.

Add to Safe Senders List

If you want to stop important messages from going to junk, you can add specific email addresses or whole domains to your safe sender list. Emails from safe senders never end up in the spam folder.

To add AppStoreResearch to your Safe Senders List, do the following:

  1. Sign into your Outlook.com account from a computer

  2. Select the Settings icon (gear icon) at the top-right corner

  3. Select View all Outlook settings

  4. Select Mail

  5. Select Junk email

  6. Under the Safe senders and domains header, select Add

  7. Enter hello@appstoreresearch.com and hello@appstoreresearch.email then press the [Enter] key on your keyboard

  8. Select the Save that appears in the bottom-right corner

Messages from these safe email addresses will now go straight to your inbox!

Image of Jonathan Kennedy, founder at appstoreresearch
Author
Jonathan Kennedy
Founder at appstoreresearch

Jonathan Kennedy is the founder of app store research and shopexperts, platforms that connect operators, founders, and experts across the Shopify ecosystem to drive better decisions, product development, and growth.

image of Filip Djokic product designer at appstoreresearch.com
Reviewed by
Filip Djokic
Product Designer at appstoreresearch.com

Filip is a Product and UI/UX Designer with over 10 years of experience in digital product design. With a strong background in the Shopify ecosystem, he focuses on improving user experiences and turning merchant insights into better product decisions at appstoreresearch.